How high is the brand awareness of Skrill in the United States?
When it comes to digital payment users, brand awareness of Skrill is at 21% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Skrill in the United States?
In total, 3% of U.S. digital payment users say they like Skrill. However, in actuality, among the 21% of U.S. respondents who know Skrill, 14% of people like the brand.
What is the usage share of Skrill in the United States?
All in all, 3% of digital payment users in the United States use Skrill. That means, of the 21% who know the brand, 14% use them.
How loyal are the users of Skrill?
Around 2% of digital payment users in the United States say they are likely to use Skrill again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Skrill in the United States?
In August 2022, about 3% of U.S. digital payment users had heard about Skrill in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Skrill in the United States.
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