Optimization tips for AdMob - Google AdMob Help (2024)

FAQs

How to optimize AdMob? ›

Your earnings could increase if you allow all ad types to display. By enabling all ad types, more advertisers can bid on your app's inventory and help increase your eCPM. Limiting ad types may result in decreased revenue. The ad types available to an ad unit depend on the ad format you selected when creating it.

AdMob Payment

Moreover, the CPM rates for AdMob may vary from $0.2 to $10 per 1,000 impressions based on the location of your app users, adding yet another variable into revenue calculation. Google AdSense pays publishers via the following payment methods: Check.

You can promote your products through advertising on social media or through Google ads. Use higher paying AdMob type: There are generally three types of ads. Banner, Interstitial, and Rewarded. Order in increasing eCPM — Rewarded > Interstitial > Banner.

Other important factors to consider when researching alternatives to Google AdMob include ease of use and reliability. The best overall Google AdMob alternative is Facebook Audience Network. Other similar apps like Google AdMob are Unity Ads, Leadbolt, TapJoy, and Appodeal.

So concludingly, let's say your app has 100 DAU and for instance, each user views 10 ad impressions every day, which equals 1000 impressions each day. Now, depending on the eCPM, ad earnings can be anywhere between $0.5 to $10.

Finalized earnings are accurate earnings amounts that include all revenue you will be paid for validated clicks and impressions.

If your primary goal is to maximize revenue, AdMob may be the better choice as it generally offers higher ad rates for mobile apps. However, if you value flexibility and ease of use, AdSense may be the better option. Ultimately, deciding which platform to use depends on your specific needs and goals.

On android, native ads have 5-7% ctr, on ios 15-20%.

Why is my AdMob eCPM so low? ›

Common reasons eCPM might be lower than your Min CPM

For example, the user closes the browser window before the ad is rendered, a JavaScript error occurs, or a user fails to interact with an interactive ad.

The ads are created and paid for by advertisers who want to promote their products. Because AdMob relies on AdSense to support some of its functionality, an AdSense account is required to use AdMob. If you don't have an AdSense account, we'll help you create one when you sign up for AdMob.

If you sign up with the email you also use for AdSense, your AdMob and AdSense accounts will be linked. If you started using AdMob first, you can upgrade your account to use AdSense with the following steps: Visit https://www.google.com/adsense.

Identify the issue that caused the earnings drop

There are multiple factors that affect revenue, but in general the important metrics are: impressions, eCPM, impression CTR, match rate, and show rate. Review the AdMob insights card to find if we've detected any anomalies in your account in the last 7 days.

One of the reasons for a decrease in AdMob earnings could be the change in user location. Advertisers may be more interested in users from specific geographic locations, and if your app's users have shifted to a location where advertisers are less interested, your ad revenue may decline.