A Guide to Startup Salaries & Compensation (2024)

Working at a startup can be an exciting and rewarding experience. Startups give you the chance to pursue your passions while building a team of smart, passionate colleagues.

However motivating a job at a startup may be, though, people still need to put food on the table. Not paying employees adequate compensation is one of the most costly startup mistakes. So what should you know about startup salary and compensation?

What is a reasonable startup salary?

Working for a startup almost always involves taking a salary cut, i.e. being paid lower than market rate. However, startup employees expect to receive other forms of compensation—usually equity in the company—with the hope that these will make up for the lost wages in the long run.

According to Payscale, the average salary for startup employees stands at roughly $101,000 per year, with a range of $54,000 to $185,000. ZipRecruiter gives a slightly lower estimate of startup annual salary, with a nationwide average of just under $81,000 per year.

Of course, these general startup salary figures aren’t as helpful as data for specific job titles. From project management to accounting, startups need a diversity of skill sets to succeed. Below are Payscale’s estimates for a few roles:

  • Software engineering: $102,000 (range of $73,000 to $138,000)
  • User experience design: $78,000 (range of $55,000 to $108,000)
  • Sales director: $89,000 (range of $58,000 to $130,000)
  • Product manager: $112,000 (range of $76,000 to $148,000)

In addition to full-time positions, startups also need to fairly compensate startup interns. Intern startup salaries are usually somewhat lower than permanent jobs. U.S. federal law states that interns must be paid at least minimum wage—as long as the employer receives more value from the arrangement than the intern does.

How do startups get paid?

The question of startup salary and compensation is more challenging because most startups are constantly looking for new funding. Startups that are in the “seed stage” receive capital from a few investors, who exchange their money for an equity stake in the company.

This seed money is used to support the business and pay employees until the company can generate its own cash flow. Seed funding is then followed by multiple larger rounds of venture capital financing, which are named according to their order: Series A, Series B, Series C, etc.

Much of this funding is passed down to the company’s employees, who are typically given both startup salary and equity. In addition to their annual base salary, employees are also given stock options when they sign on.

Stock options give the owner the right to buy the company’s shares at a fixed price. Employees with equity hope that the stock price will rise above this initial price (also called a “grant price” or “exercise price”), which lets them sell their shares and make a profit.

In addition, stock options typically come with a vesting schedule to encourage workers to stay with the company. This means that some shares “vest” (i.e. become available for purchase) sooner than others.

For example, a vesting schedule may be four years long, with 25 percent of shares available after every year. This arrangement would be said to have a one-year “cliff,” which is the minimum period an employee needs to work for the startup in order to purchase any shares.

Do startup founders get a salary?

As the leaders of the company, early-stage startup founders may or may not choose to draw a salary, in addition to their equity stake. This decision depends on various factors, such as the company’s financial health and the founders’ ability to self-finance.

It’s hard to give a one-size-fits-all answer here, since startups range from massive operations to tiny two-person passion projects. However, there are still a few data points that offer a clearer picture into startup CEO salary, which tends to be in the high five or low six figures.

According to estimates by 80,000 Hours, for example, startup founders in Y Combinator pay themselves around $50,000 in salary. Meanwhile, the accounting firm Kruze Consulting reveals that for startups with $7 million to $8 million in financing, the average startup CEO salary is $130,000.

Other founding roles, such as the chief operating officer (COO) and chief technical officer (CTO), may also receive a startup salary. According to ZipRecruiter, the average startup CTO salary is roughly $144,000, while the average startup COO salary is roughly $123,000.

How to negotiate salary at a startup?

Despite the expectations of lower wages, there’s usually room for startup salary negotiation when joining the company. If you want to negotiate your startup salary, here are a few things to keep in mind:

  • Cost of living: Many startup headquarters are in areas with high costs of living. This is especially true of tech companies—think Silicon Valley, New York, or London. If you’ll be living in or relocating to one such location, you have a good reason to push for a salary bump.
  • Years of experience: Even with lower salaries across the board, startups still value employees with valuable backgrounds. If you bring many years of experience or specialized knowledge to the table, note these factors during the negotiation.
  • Salary increases: While you might be willing to take a pay cut initially, your startup salary should rise as the company earns more funding from investors. Make sure you work out an agreement for how your salary will increase over time.
  • Equity: In exchange for lower salary, you may decide to accept a greater equity stake in the startup. Of course, any such decision should be weighed against your financial situation and your honest belief that the company has the chance to make a big exit.
  • Alternate compensation: If your bosses won’t budge on salary, you can still push for other startup compensation. Startups are often more flexible with perks such as job title or extra vacation time. For example, joining a startup might be the career move you need to go from “Software Engineer” to “Senior Software Engineer.”
A Guide to Startup Salaries & Compensation (2024)

FAQs

A Guide to Startup Salaries & Compensation? ›

For startup team members, annual salaries fall within the range of $54,000 to $185,000, with an average of approximately $101,000. Here are salary brackets for specific roles within startups: User Experience Design: $55,000 to $108,000. Sales Director: $58,000 to $130,000.

What is a reasonable salary for a startup? ›

As of Jun 12, 2024, the average hourly pay for a Startup in California is $39.66 an hour. While ZipRecruiter is seeing salaries as high as $54.80 and as low as $30.13, the majority of Startup salaries currently range between $37.02 (25th percentile) to $45.29 (75th percentile) in California.

How much salary should a startup founder take? ›

The median founder salary for startups with five or fewer employees was $93,000, while the median for more than 50 employees was $200,000. The highest salary for fewer than five was $500,000, and the highest salary for more than 50 was $400,000.

How do start-ups compensate employees? ›

Equity compensation is typically offered to employees alongside a lower than market average salary. The idea is that if the company succeeds, the employees stand to make money from their shares while taking a lower salary upfront.

Do startups pay high salaries? ›

The average salaries for startup employees in different industries depend on a variety of factors. Startups tend to offer lower salaries than larger companies, but they often offer more stock options and other benefits that can be lucrative in the long run.

What is a comfortable starting salary? ›

An individual needs $96,500, on average, to live comfortably in a major U.S. city. That figure is even higher for families, who need to earn an average combined income of about $235,000 to support two adults and two children.

How much should a CEO of a start up make? ›

Startup Ceo Salary
Annual SalaryHourly Wage
Top Earners$132,000$63
75th Percentile$100,000$48
Average$82,146$39
25th Percentile$54,500$26

How to negotiate salary at a startup? ›

How to Negotiate a Startup Salary Offer
  1. Don't give a dollar amount too early.
  2. Benchmark your offer: External data + Company stage.
  3. What are your personal non-negotiables?
  4. Come armed with statistics and other offers.
  5. Negotiate on more than just salary.
  6. Never take the first offer.
Jan 30, 2024

How to pay salaries as a startup? ›

When Starting a Business How Do I Pay Employees?
  1. Thoroughly understand labor laws.
  2. Set a payroll schedule.
  3. Gather employee paperwork, including tax forms.
  4. Determine pre-tax pay.
  5. Withhold taxes.
  6. Calculate net pay.
  7. Distribute paychecks on time.
  8. File taxes.
Mar 11, 2024

How much equity to offer startup staff? ›

A common rule of thumb for early-stage startups is to offer employees equity that is between 1% and 10% of the company, depending on the role and seniority.

Is it worth it to work for a startup? ›

Working for a startup is a unique experience that can be extremely rewarding. If you're passionate about the mission, love being involved in all aspects of a business, or simply want an alternative to a strict nine-to-five schedule, a startup could be a good fit for you.

Do early stage startups pay well? ›

Working for a startup almost always involves taking a salary cut, i.e. being paid lower than market rate. However, startup employees expect to receive other forms of compensation—usually equity in the company—with the hope that these will make up for the lost wages in the long run.

What is the average income of a startup? ›

The average salary in Startup is $38,610 per year or $18.56 per hour. Entry level positions start at $34,125 per year while most experienced workers make up to $80,177 per year.

How much should I pay myself in a startup? ›

To determine your salary, you need to first estimate your company's annual gross revenue and subtract all operating costs, such as rent, employees' salaries, inventory and supplies. Make sure to set aside extra to cover emergency expenses or business debt, such as payments for a small business loan.

How much money should I raise for my startup? ›

For early-stage startups, a good rule of thumb is to raise enough money to last 18 months. This will give you time to build your product, acquire customers, and generate revenue. If you're further along in your journey, you may need to raise more money to support your growth plans.

Can you negotiate salary with a startup? ›

Think about your own personal needs. If you're more risk-averse, consider negotiating the salary in exchange for less equity. Come prepared with data and back up your counteroffer with evidence. If you genuinely believe in this company and think it will succeed, go for equity.

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