CIO Mahesh Ramamoorthy is committed to leveraging technology to enhance experience, streamline decision-making, manage cyber risks, and build customer trust.
May 11 marks National Technology Day, celebrating India's strides in science and technology that pave the way for a digitally innovative and prosperous future.
In an exclusive interaction with ETCIO, Mahesh Ramamoorthy, Chief Information Officer at YES Bank, who is at the forefront of promoting a culture of innovation, outlines his AI strategy aimed at transforming the customer journey.
Mahesh Ramamoorthy is committed to leveraging technology to enhance experience, streamline decision-making, manage cyber risks, and build customer trust. "Technology is progressively enhancing every facet of banking, improving customer experiences and simplifying interactions. It also drives cost efficiencies and productivity. As a financial institution, maintaining data security is crucial to ensuring customer trust. On National Technology Day, I emphasize our use of technology to enhance experiences, make informed decisions, manage risks better, and strengthen trust," explains Ramamoorthy.
Ramamoorthy is employing Generative AI to revolutionize customer communications at YES BANK. Through strategic partnerships with leading OEMs, the bank is implementing innovative solutions that enhance business processes and customer engagement.
One innovative project involves using AI to analyze customer personas, tailoring products and communications based on individual spending patterns and credit behaviors. This approach ensures that communications and offers are highly targeted, fostering stronger relationships and enhancing customer satisfaction.
Furthermore, Generative AI is being used to streamline interactions between employees and customers at branches, utilizing data to provide precise geographic and historical insights, which enhances the bank's ability to offer targeted insights tailored to each customer’s specific needs and preferences.
CIO Mahesh Ramamoorthy is committed to leveraging technology to enhance experience, streamline decision-making, manage cyber risks, and build customer trust.
YES BANK launched its five-year CSR strategy in 2021, which aims to create employability and entrepreneurship opportunities for 100,000 youth by 2026, while retaining a focus on environment. This strategy is implemented through YES Foundation, the social development arm of YES BANK.
Going forward, YES BANK plans to integrate the bot with services such as contextual & real-time transfer of chat from bot to the live agent of the Bank;; integration with different platforms and applications such as WhatsApp, Alexa, Google Assistant and Siri to provide the Bank's services on IoT platforms for customers ...
While First Abu Dhabi Bank is weighing in for a 51% stake in YES Bank, the stake sale has also drawn preliminary interest from Japan, including Mitsubishi UFJ Financial Group Inc.and Sumitomo Mitsui Financial Group Inc., as per reports.
Shares of YES Bank have surged more than 10 per cent in 2024 so far, while the stock is up 45 per cent in the last one year. Disclaimer: Business Today provides stock market news for informational purposes only and should not be construed as investment advice.
Mumbai, November 20, 2023: YES BANK today announced the appointment of Mr.Tushar Patankar as Chief Risk Officer (CRO). In his role, Mr. Patankar will be responsible for Enterprise Risk, Credit Policy, Market Risk, Operations Risk Management (ORM), Information Security and all other Pillar II risks of the Bank.
Speaking exclusively and candidly to businessline, Prashant Kumar, MD and CEO, Yes Bank, stated there are issues on the income or the revenue side of the bank's profit and loss statement and these may be more important and urgent to address as compared to those on the cost side.
Mumbai, May 11 2021: YES BANK announces the appointment of Indranil Pan as Chief Economist. In this critical role, Indranil will lead the Business Economic Banking function, the economic intelligence unit of the Bank.
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