Women tend to be better investors than men, but don't always take enough risk, CEO says (2024)

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When it comes to money, women tend to think of themselves as savers rather than investors. Having that perspective can affect women's ability to grow wealth over time.

"The biggest risk to women's portfolios is that we don't take enough risk," said Nancy Tengler, CEO and chief investment officer of Laffler Tengler Investments in Scottsdale, Arizona.

Tengler, who has served as a portfolio manager for more than 40 years, said she noticed women of all professions — from business executives to doctors to even a rodeo queen — would recoil when she told them what she does for a living.

Their common response was usually something like, "Oh, my husband handles that," according to Tengler.

The reaction inspired Tengler to write her book, "The Women's Guide to Successful Investing," which was first published in 2014 and has been recently updated with a second edition.

"Women make better investors than men," Tengler said, and are often less benchmark driven, willing to do more research and are open to changing their minds.

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Women investors tend to achieve positive returns and outperform men by 40 basis points, according toresearch from Fidelity Investments, based on an analysis of annual performance for 5.2 million accounts. Yet the firm also found women tend to hold too much cash on the sidelines and often feel they need to know more before they invest.

There are reasons why women should stay actively involved in the management of their household finances, according to Tengler. The average age of a woman's first divorce is 30, while the average age of a widow is 59.

Tengler experienced this firsthand when she became a widow at 59.

Women are more likely than men to be hit with "financial curveballs" in retirement, according to recent research from Edward Jones and AgeWave.

"Women are less prepared to begin with for retirement," said Lena Haas, head of wealth management advice and solutions at Edward Jones. "Women are hit with curveballs more frequently, and they're less equipped to make adjustments in the financial area."

For women who experience these life-changing events, it can be even more difficult if they are acquainting themselves with their investment portfolio for the first time, Tengler said.

To get started now, Tengler offers some advice.

1.Be willing to take more risk

Women are poised to amass greater wealth. By this year, it is estimated women will control $93 trillion in assets globally, according to Tengler, citing research from the Boston Consulting Group.

As individuals, women can only become wealthier by taking on appropriate levels of investment risk for their age and goal timelines.

Having just 5% of an investment portfolio in cash rather than in equities will lower annual total return by 0.30%, according to Tengler. Over a 20-year period, that may result in $30,000 less in growth for a portfolio that started with $100,000, assuming a 9% annual average stock return.

2.Stay the course

When it comes to investing, women may also miss out if they do not fully commit to their investment strategy.

For example, when market volatility hits, it may be tempting to sell and sit on the sidelines.

But investors who do this will see their returns drop as they lock in losses and miss out on an eventual rebound. While the average annual return may be 8%, missing the market's five best days may bring that to just 6.2%, according to Tengler.

Over many years, missing the best market days may result in meaningful losses in wealth.

"Because women live longer, we need to engage in the investing process," Tengler writes in her book. "And, learn the importance of taking enough risk."

3.Buy companies you know and do your research

Selecting investments may seem intimidating for any investor. But it doesn't have to be, according to Tengler.

Choosing company names you are familiar with may be a start. Moreover, it often pays to hold on to those stocks long-term, even when their outlook is not favorable, according to Tengler.

Many company stocks, including names like Starbucks, Microsoft or Apple, may have peaks and valleys.

"Over time, good things happen to the bad stocks of great companies," Tengler said.

Large companies that tend to pay healthy dividends may also make sense for long-term goals.

Investors may alternatively turn to exchange-traded funds, which will give them broader access the market.

Importantly, it helps to do some research on your investments, even if you are working with a professional financial advisor.

"When you have knowledge, you make a much better client," Tengler said. "And you get better returns from your advisor because they know you're paying attention."

Women tend to be better investors than men, but don't always take enough risk, CEO says (2024)

FAQs

Women tend to be better investors than men, but don't always take enough risk, CEO says? ›

Women tend to be better investors than men, but don't always take enough risk, CEO says. Women tend to think of themselves as savers rather than as investors. Over time, not taking enough risk may reduce their wealth.

Are women investors more risk averse? ›

Gender-specific risk propensities arise in abstract gambles, with men being more risk-prone toward gains but women more risk-prone toward losses. Moreover, when identical decisions are presented as investment and insurance choices, no gender differences in risk atti- tudes are found.

Why do women invest differently than men? ›

Because women have less wealth, it follows that they will be expected to exhibit greater absolute risk aversion than men. The implication is that women, on average, will hold a smaller dollar value of risky assets in their investment portfolios than men.

Are men more likely to invest than women? ›

Men make an average of just over 3 more stock purchases than women. This is consistent with the results of Barber and Odean (2001) that, on average, men trade more frequently than women.

How many women trade stocks? ›

Women and investing by the numbers. 71 percent of Gen Z women are investing in the stock market, according to a 2023 Fidelity survey, outpacing older generations, with 63 percent of millennials, 55 percent of Gen X and 57 percent of baby boomers, according to a 2023 Fidelity study.

Why don't women take risks? ›

Women take fewer risks because they think about losing more than men, research suggests.

Why are women less likely to invest? ›

Women have typically been revealed to be less confident about investing than men. That may be because they were not in a position to do so financially or because they were not confident about their financial and investing knowledge. Investing is important for a number of reasons.

Why are women better traders than men? ›

Women don't take that many risks

A study by Capital.com in 2022 showed that women traders were more likely to put bigger stop losses and exit trades when they are hit, when compared to men who put narrower stop losses and are more likely to move or cancel them, even when the trade goes against them.

What are the gender differences in investment behavior? ›

Women are more conservative while investing and are unwilling to take risk. Thus women should be offered such financial products which are best suited for them in terms of risk and return characteristics.

Why do men invest in women? ›

It is quite a known fact that the more a man invests in a woman, the greater her significance just for him. This applies to all sorts of things, including time, actions, cash and items. It's important to understand that this is simply not a negative thing, but an all-natural system of healthier relationships.

Do women make better investors? ›

Women have the edge

A 2021 Fidelity study found that women outperform men in investment returns by 0.4%, and an old study from UC Berkeley found that gap was nearly 1%.

Do men have higher risk tolerance? ›

Research consistently finds that men are more risk tolerant, or even risk loving, than women. This column argues that social identity, next to biology, helps explain the stark difference in risk attitudes and beliefs across genders.

Are women more trustful than men? ›

Women were faster overall in deciding to trust and reported utilizing more strategies than men – pointing to adaptive behavior in the face of different levels of social risk.

Why is investing in women important? ›

Greater women's economic participation is important because women typically reinvest up to 90 percent of their earnings in their families and communities compared to only 30 to 40 percent among men. This in turn can help expedite development and overcome societal poverty.

Why gender lens investing? ›

In recent years, gender lens investing (GLI) has gained traction as a powerful impact investment strategy aligning the pursuit of financial returns with the promotion of gender equality, underscoring the importance of investing in women as business owners, in leadership roles, in the workforce, and as customers.

Who is the best woman investor? ›

Here are seven modern all-star women investors:
  • Liz Ann Sonders.
  • Abigail Johnson.
  • Mellody Hobson.
  • Deborah A. Farrington.
  • Sonal Desai.
  • Suzanne Shank.
  • Cathie Wood.

Which gender is more risk averse? ›

In particular, these studies often find that women are significantly more risk averse than men.

Which group is usually more risk averse? ›

Previous research suggests that women are more risk averse than men, and this study investigated the joint role of two psychological characteristics to explain the differences – loss aversion, the idea that losses loom larger than gains, and optimism.

Are women more likely to take risks? ›

They concluded that the literature "clearly" indicated that "male participants are more likely to take risks than female participants" (p. 377). Recent work has begun to examine the generality and cognitive underpinnings of these differences in greater detail (Slovic, 1997).

Who takes more risks, males or females? ›

Men are more inclined to take risks than women.

One reason is there are gender differences in brain activity involved in computing risk and preparing for action. This seems to be an important finding given the stressful nature of our work lives today.

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