CPM (cost per thousand impressions) is a metric that measures the cost of an advertising campaign for every thousand ad impressions. A CPM varies depending on the industry, ad format, and targeting.
A general rule of thumb is that a lower CPM is considered better than a higher CPM. A CPM of $5 or less is considered to be a good CPM. However, it’s important to note that a low CPM doesn’t necessarily mean that a campaign is performing well, it’s important to take into account other metrics such as click-through rate (CTR) and conversion rate to get a full picture of the performance of an ad campaign.
For example, if you are in a very competitive industry with high ad costs, a CPM of $10 or $15 may be considered good. On the other hand, if you are in a less competitive industry, a CPM of $5 or less may be more appropriate.
Ultimately, a good CPM is one that is in line with your campaign goals and budget. It’s important to note that CPM can fluctuate depending on many factors, such as targeting, ad format, and placement. It’s essential to monitor your campaign’s performance and optimize it accordingly to achieve better results.
FAQs
On average, a good CPM is $1.39, $1.38, $1.00, $1.75, and $0.78 for the telecommunications, general retail, health and beauty, publishing, and entertainment industries, respectively.
What would be a good CPM? ›
A CPM varies depending on the industry, ad format, and targeting. A general rule of thumb is that a lower CPM is considered better than a higher CPM. A CPM of $5 or less is considered to be a good CPM.
How do you know if your CPM is good? ›
What is a good CPM? A good cost per mille depends on multiple factors, such as the type of ad networks you use (Google ads, display ads, search ads, Facebook ads, etc) Google search ads average CPM is $38.40, while the google display network ads have an average CPM of $3.12.
Is $10 CPM good? ›
A good CPM will depend on multiple factors, including the size and engagement of your creator's audience, the industry or niche, and your overall campaign goals. But as a general guideline, consider $10 as a benchmark for influencer marketing campaigns.
Is $5 CPM good? ›
CPM = 500 / 100000 × 1000 = 5
Therefore, the CPM for your influencer marketing campaign would be $5. Remember that CPM is a useful metric for comparing the cost efficiency of different marketing strategies or influencers. A lower CPM indicates that you're getting more impressions per dollar spent.
What is a normal CPM? ›
Recent research shows that the average CPM for Google Display Ads is $3.12, Google Search Ads is $38.40, and Facebook Ads is $8.60. If your CPM is below industry averages, then you can assume that your ads are performing well.
What is a good CPM pay? ›
Find out what the average Cpm salary is in California
The average cpm salary in California is $75,000 per year or $36.06 per hour. Entry level positions start at $57,200 per year while most experienced workers make up to $104,100 per year.
What is a good CPM writing? ›
35–40 will be an average typist. 40–45 will be above average or a good typist. 45 - 50 will be considered fast by most average observers. 50–55 will be considered talented by most average typists.
Should my CPM be high or low? ›
CPM stands for cost per thousand impressions, and as you track this important metric, you want it to be as low as it can go in order to ensure good ROI.
What is effective CPM? ›
Key takeaways. eCPM stands for effective cost per mille. It's a metric used by app publishers to show how much revenue they achieved across all their ad impressions. To calculate eCPM, take your total earnings, divide it by your total number of impressions, and multiply by 1000.
Cost per mille (CPM)—mille is Latin for thousand—is a pricing model used in digital marketing. It is the average cost a company pays for 1,000 advertisem*nt impressions. An impression occurs when a consumer sees an advertisem*nt.
What is a good cost per impression? ›
It all depends on your industry, advertising budget, and CPM pricing model, but the average online advertising cost per thousand impressions an advertiser pays would be around $3-$10. if you pay less than $3 for one thousand impressions, you probably have a pretty good CPM.
What should be the ideal CPM? ›
A good CPM can vary depending on the industry, platform, and your specific goals. In general, a CPM in the range of $1 to $10 is considered reasonable for display ads.
How many CPM is average? ›
What Speed Target Should I Aim For?
| Targets for an adult | Words per minute (wpm) | Characters per minute (cpm) |
|---|
| Average speed | 40 wpm and over | 200 cpm and over |
| Above average speed | 50 wpm and over | 250 cpm and over |
| Productive speed | 60 wpm and over | 300 cpm and over |
| High speed | 70 wpm and over | 350 cpm and over |
1 more rowCost per mille (CPM), more commonly called “cost per thousand,” is how much an advertiser pays for 1,000 impressions. In other words, CPM is the amount it costs to purchase 1,000 opportunities for people to view your ad. The M in the acronym comes from the Latin term mīlle, meaning 1,000.
Is a higher or lower CPM better? ›
CPM stands for cost per thousand impressions, and as you track this important metric, you want it to be as low as it can go in order to ensure good ROI.
What is a good cost per 1000 impressions? ›
It all depends on your industry, advertising budget, and CPM pricing model, but the average online advertising cost per thousand impressions an advertiser pays would be around $3-$10. if you pay less than $3 for one thousand impressions, you probably have a pretty good CPM.
