Posted byBecky
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Have you heard the term “granola girl” yet? I immediately knew what it was the first time I heard it on TikTok, but defining it is a little harder. Here’s my best attempt.
Granola girls are earthy, eco-conscious, and a little “out there.” They’re “crunchy” counter-culture hippies, hence the name “granola,” but it’s hippie-lite. They’re progressive liberals who religiously recycle and compost, and they’ve probably tried veganism at least once.
Granola girls (aka “granolas”) love hiking, hammocking, and listening to music like The Lumineers, Caamp, and Fleetwood Mac. Depending on the weather, you’ll find your local granola girl in a Carharrt beanie, a 70s-style headscarf, or a felted wool hat. On their feet they’re sporting Birkenstocks, Chacos, or Blundstones (aka Blundies). But it’s not really about the brands: it’s about feeling different.
Granolas dream of dropping out of school or rejecting the 9-5 to roam the country in a van, go camping with friends, and build tiny cabins in the woods. (#vanlife, anyone?) Guys can be granola, too, but “granola girl” is much more of a thing and an aesthetic.
Granolas drink kombucha, yerba maté, and iced coffee —when they’re not busy hydrating with their reusable water bottle, that is. (Probably a Nalgene or HydroFlask.)
I’d never thought of myself as a granola girl until this year, when I first started posting on TikTok. I got all kinds of comments like “granola goals,” “commenting to stay on granola TikTok” and “granola girl things” on my posts.
So yes, I’m a granola girl. (And proud of it!)
If you’re curious to learn more about what it takes to be a granola girl, check out my Granola Girl Aesthetic Starter Pack post!
Want to connect with fellow Granolas to plan meetups and road trips? Join the Granola Gang FB Group!
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36 Comments
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Anonymous
April 27, 2022 at 6:14 PM
becky too many adds i cant even read the articul
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Anonymous
September 18, 2022 at 1:52 PM
that’s a hippie, Granola girl is basically the same things but she’s not a liberal (it doesn’t matter what you are) … she’s a christian
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Laura Miller
March 18, 2023 at 3:08 PM
As a gen X I can tell you we used this term in college and while I’d say you are close, it was in no way a compliment. Today’s use is prob a cooler version.
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Anonymous
July 9, 2023 at 8:37 AM
Sounds to me like a marketing fad made up by guys in grey suits aimed at middle-class girls funded by their parents.
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Stacey Marmolejo
September 25, 2023 at 1:28 AM
Have you seen the Granola Girl boyfriend tee on Etsy? https://www.etsy.com/listing/1526060317/
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Anonymous
December 9, 2023 at 9:31 PM
As a Gen x kid who grew up in Montana, and experienced the birth of “granola” as a style, you’re partly right. First of all it never had anything to do with politics and certainly wasn’t progressive. If anything it was fairly apolitical, distanced from political labels. Primarily though it was simply an outdoorsy, down to earth person. Your stylistic references are mostly correct (campfire/van life/Bohemian/hippie light) but not hippie politically, just hippie in that they’re wash and go girls who are happy to skip a shower because they’re camping and wear comfortable outdoorsy clothes because that suits their lifestyle and they don’t give a crap about trendy stuff.
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Anonymous
December 14, 2023 at 8:24 PM
Hey! I am actually the person who coined the term granola curious on Tik Tok (@koolieclone)!
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HI, I'm BECKY
I'm a writer roaming the wild, wild west with my dog, Juno. When I'm not telling stories around the campfire, I sometimes tell them here.
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