What Is a Diversified Portfolio? | U.S. Bank (2024)

Key takeaways

  • Investment diversification is a long-term strategy that may help reduce risk from market volatility.

  • A diversified portfolio should include a mix of asset classes, diversification within asset classes, and adding foreign assets to your investment strategy.

  • Working with a financial professional can help you avoid diversification pitfalls such as over-diversification and not taking correlation into account.

Diversifying your portfolio is a financial strategy that aims to reduce your portfolio risk by varying the type of assets you invest in, knowing they will perform differently over time. Ensuring you have a diversified portfolio can help reduce your risk exposure and help you feel better prepared for the future. But what exactly constitutes diversification? And how do you properly diversify your assets? Answering these questions can help you stay on track to meet your investment goals.

What is a diversified portfolio?

A diversified investment portfolio is built with a variety of investments that have low correlation, with a different pattern of expected risks and returns (also known as diversification).As a key part of risk management, investment diversification is a long-term strategy to help safeguard against market volatility and ensure you see the greatest return on your investments.

Benefits of a diversified portfolio

The largest benefit of a diversified portfolio is that it can help minimize risk from market volatility. As an example, both stocks and bonds are subject to market fluctuations. By having a mix of each, you may offset potential downturns when one isn’t performing as well as the other.

Diversification is also a way to safeguard against industry-specific risks. Let’s say the price of oil falls—it’s possible that multiple businesses in the energy sector will see their prices fall, too. If you’ve invested in industries that use energy, that price drop should reduce their costs and support their earnings, which will soften the impact to your portfolio compared to just owning energy stocks.

Because diversification allows you to essentially “smooth out” your risk and remain less vulnerable to volatility, you have the potential to see greater returns in the long-run.

How to build a diversified portfolio

So how do you create a well-balanced and diverse portfolio? There are many different diversification strategies, but here are some key points to consider:

  • Diversify across asset classes. Having a mixture of equities (stocks), fixed income investments (bonds), cash and cash equivalents, and real assets including property can help you maintain a well-balanced portfolio. Generally, it’s wise to include at least two different asset classes if you want a diversified portfolio.
  • Diversify within asset classes. There are a few key ways to diversify within each asset class, including by industry. Using the example above about energy stocks, if that field is something you’d like to invest in, consider other ways you might diversify your investments among industries such as technology, healthcare, or utilities. You can also diversify your fixed income investments by seeking out bonds with different maturities and from different issuers.
  • Invest globally. Consider global exposure when building your portfolio to safeguard against country-specific risks. Foreign assets like stocks and bonds for companies in other countries can help you create a more well-rounded, diverse portfolio that still performs well at times when the U.S. market may be struggling.
  • Perform a regular portfolio review. In any given year, certain investments will gain value while others may decrease. You should rebalance your portfolio regularly to ensure you’re staying the course amid inevitable market highs and lows—and certain situations like major life events will trigger the need to rebalance, too.

Portfolio diversification mistakes to avoid

While building a diversified portfolio may sound intuitive, it involves careful planning to ensure you still maximize your returns while minimizing your risk. Here are two of the most common investing mistakes to avoid:

  • Over-diversification. Unfortunately, it’s possible to over-diversify your portfolio. This can lead to many positions that water down potential returns, making it hard to manage your portfolio. Working with a financial professional can help ensure you have the right balance of assets in place to generate the best returns possible.
  • Not paying attention to correlation. Some asset types typically trend up or down together. This means that even with different asset types in your portfolio, if they all correlate with one another, your portfolio won’t be adequately diversified. For example, high-yield bonds often positively correlate with stocks; meaning if your portfolio is entirely made up of high-yield bonds and stocks, it won’t be well-diversified.

With some proper planning, diversifying your portfolio may help you minimize risk and maximize your returns, bringing you one step closer to your financial goals. Work with a financial professional to ensure you’re on the right track with your investments and are taking a diversified approach.

Whether you want to invest on your own or with personalized financial guidance, we have options to meet your needs.

What Is a Diversified Portfolio? | U.S. Bank (2024)

FAQs

What is a diversified portfolio? ›

Portfolio diversification involves investing in many different securities and types of assets so that your overall return doesn't depend too much on any single investment. Financial experts often recommend a diversified portfolio because it reduces risk without sacrificing much in the way of returns.

What is a diversified portfolio quizlet? ›

Portfolio Diversification. a risk management technique that mixes a wide variety of investments within a portfolio. it is the spreading out of investments to reduce risks. Index Funds. a portfolio of investments that is weighted the same as stock-exchange index in order to mirror its performance.

What is an example of a well diversified portfolio? ›

30/30/30/10 portfolio: This allocates 30% of your portfolio to stocks, 30% to bonds, 30% to real estate, and 10% to alternatives such as gold and other precious metals. This is a more diversified approach and helps reduce your risk even further. This is a popular approach for those who are saving for retirement.

How much portfolio diversification is enough? ›

As a general rule of thumb, most investors would peg a sufficiently diversified portfolio as one that holds 20 to 30 investments across various stock market sectors.

Which of the following investments are included in a diversified portfolio? ›

A well-diversified portfolio includes a mix of stocks, bonds, and potentially, alternative investments across various sectors, company sizes, and geographic regions. The right asset allocation depends on your individual risk tolerance, time horizon, and financial goals.

What is an example of diversification? ›

Here are some examples of business diversification strategies: Product diversification: A company that primarily sells clothing might expand into selling home goods and accessories. Market diversification: A company that sells only in the domestic market might expand into international markets.

How do you know if your portfolio is diversified? ›

A diversified portfolio should include a mix of asset classes, diversification within asset classes, and adding foreign assets to your investment strategy.

How do I choose a diversified portfolio? ›

To build a diversified portfolio, you should look for investments—stocks, bonds, cash, or others—whose returns haven't historically moved in the same direction and to the same degree.

Is a diversified portfolio risky? ›

Diversification can help mitigate the risk and volatility in your portfolio, potentially reducing the number and severity of stomach-churning ups and downs. Remember, diversification does not ensure a profit or guarantee against loss.

How diversified should my brokerage account be? ›

A good way of allocation is to subtract your age from 100 – this should be the percentage of stocks in your portfolio. For example, a 30-year-old could keep 70% in stocks with 30% in bonds. On the other hand, a 60-year-old should reduce risk exposure. Hence, the stock-to-bond allocation should be 40:60.

What are the best bonds to invest in 2024? ›

Top 8 bonds to invest in for the long term
NameTickerYield
Vanguard Tax-Exempt Bond ETF(NYSEMKT:VTEB)3.5%
Vanguard Short-Term Corporate Bond Index Fund(NASDAQMUTFUND:VSCSX)5.1%
Guggenheim Total Return Bond Fund(NASDAQMUTFUND:GIBIX)5.1%
Vanguard Total International Bond Index Fund(NASDAQ:BNDX)3.2%
4 more rows
Jul 25, 2024

What should my portfolio look like? ›

How to build a diversified portfolio. A diversified portfolio should have a broad mix of investments. For years, many financial advisors recommended building a 60/40 portfolio, allocating 60% of capital to stocks and 40% to fixed-income investments such as bonds.

How many stocks are in a diversified portfolio? ›

There might be other practical considerations that limit the number of stocks. However, our analysis demonstrates that, whether you own ETFs, mutual funds, or a basket of individual stocks, a well-diversified portfolio requires owning more than 20-30 stocks.

Why would a person want to have a diversified portfolio of bonds? ›

Bonds are a vital component of a well-balanced portfolio. Bonds produce higher returns than bank accounts, but risks remain relatively low for a diversified bond portfolio. Bonds in general, and government bonds in particular, provide diversification to stock portfolios and reduce losses.

Why do people recommend diverse portfolios? ›

Diversification is a core principle of sound investing. A portfolio that includes assets with different performance characteristics often leads to better risk-adjusted returns than one that relies on a single asset class.

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