What are email marketing tools? (2024)

FAQs

What is an email marketing tool? ›

An email marketing tool is an application used to deliver and optimize the sending of email campaigns to large audiences, including newsletters and contextually relevant, real-time and personalized messages.

What is email marketing? Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business's products or services.

Email marketing is essential for businesses to promote, build relationships, and drive customer action. This blog demystifies four types of email marketing: transactional, promotional, newsletters, and retention, each serving a unique purpose.

Email marketing is a cost-effective way to reach a large customer base compared with other forms of digital marketing such as paid advertising and social media. Unlike paid advertising, you do not have to continually pay to share your ads or keep paying to reach the same potential customers.

An email marketing campaign is a scheduled series of emails used to nurture leads and current customers to encourage engagement and increase sales. Each individual email leads to a specific call-to-action, i.e. getting users to sign up, book a call, continue reading, or add a product to their cart.

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.

One of the main objectives of an email marketing campaign is to inform your readers. Showing up in your customers' inboxes regularly presents a great opportunity to keep them informed about everything and anything about your company.

As of 2023, Gmail has added numerous features that make it more suitable for email marketing, like multi-send mode as well as pre-set layouts, so it's more capable of email marketing than ever before. Check out these tips for free email marketing with Gmail as your email service provider.

Promotional emails

These emails could share coupons or discounts, provide access to gated content, or announce an upcoming special event. Promotional emails are by far the most common type of marketing emails that customers receive.

What are the 4 C's of email? ›

The Rule of 7 asserts that a potential customer should encounter a brand's marketing messages at least seven times before making a purchase decision. When it comes to engagement for your marketing campaign, this principle emphasizes the importance of repeated exposure for enhancing recognition and improving retention.

The 3 Email Rule is a strategy used in email marketing and sales where three successive emails are sent to a prospect with the intention of maximizing engagement and response rates. Each email has a distinct purpose, moving the recipient from initial awareness to engagement.

As one of the more popular email marketing software providers, Mailchimp offers useful features. All paid tiers come with A/B testing, landing pages, pre-built templates and segmentation. Depending on what tier you choose, you can also access generative AI features, multi-step automations and custom reports.