Was Cash King During The Great Depression? — The Market Hustle (2024)

When the stock market crashed on October 29, 1929, it was the start of what would be one of the most prolonged and most severe economic downturns in U.S. history.

The Great Depression lasted from 1929 until about 1939, leading to massive unemployment and bank closures worldwide.

Was cash king during the great depression? Yes, it was. Those who had access to cash were able to benefit from the plummeting asset prices around the world. But let’s take a deeper look...

What Is An Economic Depression?

An Economic Depression is declared after a prolonged downturn in economic activity. The textbook definition of an economic depression is an economic recession that lasts more than 3 years, or a 10%+ decline in GDP.

The Stock Market Crash of 1929

You might have heard the phrase "The Great Depression," often used to describe a period in U.S. history between 1929 and 1939 when there was widespread unemployment, poverty, and other economic problems.

The stock market crash of 1929 led to the start of the Great Depression, but it wasn't the only cause of that economic downturn.

On October 28, 1929, now famously known as Black Monday, the Dow Jones plunged nearly 13%. On the following day, now known as Black Tuesday, the market dropped almost 12%. By mid-November 1929, the Dow Jones had lost nearly 50% of its value.

Although President Hoover tried to reassure Americans that everything would be fine if everyone just held onto their stocks for a little longer—and even made speeches from his front porch about how buying more stock would be good for America—nothing helped stop the bleeding.

The 1930-1931 Bank Failure Spike

Following the 1929 stock market crash, the U.S. appeared to be positioned for economic recovery. Still, widespread bank panics in 1930 quickly turned the rally into what is now known as the Great Depression.

There are a few reasons why banks failed during the Great Depression. First, banks could not make enough money to cover their deposits. The banks would lend out money from deposits made by customers with low-interest rates and then charge high-interest rates on loans that were given out.

This was known as fractional reserve lending, which also meant that there wasn't always enough money in bank vaults to cover all the money owed to customers at any given time.

So when the bank run started in 1930, everyone rushed to their bank to withdraw their cash. To quickly find out that the money they were owed wasn’t there.

Since there wasn't enough cash available when everyone needed their money back, many lost everything when banks closed down. And this happened across America from 1930 until the end of 1931.

Was Cash King During The Great Depression?

The monetary contraction and the financial chaos associated with the 9,000 failed banks caused the economy to collapse and enter a devastating depression.

Less money circulating in the economy increased borrowing costs and reduced spending on goods and services, which caused firms to cut back on production, prices, and lay off workers to preserve cash.

Those who still had access to their cash were able to benefit from the falling asset prices around the world.

But not everyone had access to their hard-earned cash. Around 9,000 banks failed in the United States during the great depression. Wiping out the savings of many Americans.

When economic panic hit in 1929, people rushed to sell assets for cash. And when businesses closed and banks failed, money became more scarce throughout the economy from 1930 to 1931-Increasing the overall demand for cash.

Those who still had access to their cash could survive the great depression better and even thrive by taking advantage of a stronger dollar to buy things cheaper than they were years before.

Will Cash Be King During Future Economic Depressions?

In times of economic uncertainty, cash is generally considered a safe position.

People tend to sell their assets in exchange for cash in order to get through financial storms. Businesses tend to reduce expenses and cut staff to preserve their cash.

Odds are if another economic depression does occur, cash will still be king. Recessions and depressions generally happen when there is a high demand for cash and safety. And people start panic selling assets in exchange for cash.

Final Thoughts: Was Cash King During The Great Depression?

Ultimately, cash was king during the Great Depression. Investors who held on to their money instead of putting it in risky stocks or bonds had the best chance of coming ahead.

The good news now is that if bank failures ever did occur in the United States again, your cash will be safe as long as your bank is federally insured (FDIC).

Congress created the FDIC to respond to the Great Depression's many bank failures in 1933. And to restore faith in the banks. The FDIC protects customers of insured banks (located in the United States) against losing their cash if an insured bank fails.

Was Cash King During The Great Depression? — The Market Hustle (2024)

FAQs

Was Cash King During The Great Depression? — The Market Hustle? ›

The Great Depression lasted from 1929 until about 1939, leading to massive unemployment and bank closures worldwide. Was cash king during the great depression? Yes, it was. Those who had access to cash were able to benefit from the plummeting asset prices around the world.

What happened to cash in the Great Depression? ›

From the fall of 1930 through the winter of 1933, the money supply fell by nearly 30 percent. The declining supply of funds reduced average prices by an equivalent amount.

Why is cash king in a recession? ›

The phrase means that having liquid funds available can be vital because of the flexibility it provides during a crisis. While cash investments -- such as a money market fund, savings account, or bank CD -- don't often yield much, having cash on hand can be invaluable in times of financial uncertainty.

Who got rich from the 1929 stock market crash? ›

Several individuals who bet against or “shorted” the market became rich or richer. Percy Rockefeller, William Danforth, and Joseph P. Kennedy made millions shorting stocks at this time. They saw opportunity in what most saw as misfortune.

Who didn't lose money during the Great Depression? ›

Not everyone, however, lost money during the worst economic downturn in American history. Business titans such as William Boeing and Walter Chrysler actually grew their fortunes during the Great Depression.

Was cash King during the Great Depression? ›

The Great Depression lasted from 1929 until about 1939, leading to massive unemployment and bank closures worldwide. Was cash king during the great depression? Yes, it was. Those who had access to cash were able to benefit from the plummeting asset prices around the world.

Who profits most in a recession? ›

Historically, the industries considered to be the most defensive and better placed to fare reasonably during recessions are utilities, health care, and consumer staples.

Will cash be king in 2024? ›

Although cash yields are currently very high compared to recent history, expectations are that over time, they will fall from current levels. ACG's 2024 Capital Market Assumptions project that cash will generate an average annual return of 2.7% over the next ten years and 3.5% over the next 30 years.

Is it better to have cash or money in bank during a recession? ›

Where to put money during a recession. Putting money in savings accounts, money market accounts, and CDs keeps your money safe in an FDIC-insured bank account (or NCUA-insured credit union account). Alternatively, invest in the stock market with a broker.

Could the Great Depression happen again? ›

The Federal Deposit Insurance Corporation also oversees bank operations and insures depositor's' money to prevent bank runs that became an iconic image in the 1930s. While a drop like 1929 could potentially happen again, it wouldn't have the same the consequences today as it did 90 years ago.

What were the best assets during the Great Depression? ›

The best performing investments during the Depression were government bonds (many corporations stopped paying interest on their bonds) and annuities.

What ended the Great Depression? ›

Despite all the President's efforts and the courage of the American people, the Depression hung on until 1941, when America's involvement in the Second World War resulted in the drafting of young men into military service, and the creation of millions of jobs in defense and war industries.

Who made the most money during the Great Recession? ›

Opportunistic investors made a killing during the 2008 and 2009 stock market crash. Billionaire Wall Street legend and Berkshire Hathaway CEO Warren Buffett reportedly earned more than $10 billion in profit on his Great Recession investments by late 2013.

Were more millionaires created during the Great Depression? ›

The original article, “How To Become a Millionaire During The Depression,” highlighted the fact that an unprecedented number of millionaires emerged during the 1930s. This wasn't by chance but through strategic moves that capitalized on the economic downturn.

What jobs thrived during the Great Depression? ›

Industries that thrived during the Great Depression.
  • This has all happened before and it will all happen again.
  • Food. ...
  • Household products + essential consumables. ...
  • Healthcare. ...
  • Communications. ...
  • Capital goods. ...
  • Security. ...
  • Anyone who keeps advertising & innovating.
Mar 20, 2024

Who was the richest person in the 1930s? ›

Rockefeller's estimated $1.4 billion net worth in 1937 was equivalent to 1.5% of U.S. GDP. According to this metric he was (and still is) the richest individual in American business and economic history.

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