Wal-Mart Nonmarket Pressure and Reputation Risk (A) (2024)

By David Baron

2006 | Case No. P52A

In 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized that its practice of focusing solely on customers and employees was no longer sufficient—it needed a nonmarket strategy to address the criticism and repair its deteriorating reputation. This case explores the opposition that organized around Wal-Mart’s practices and the issues raised. It sets the stage for developing and analyzing a successful non-market strategy for Wal-Mart.

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download

Wal-Mart Nonmarket Pressure and Reputation Risk (A) (2024)

FAQs

What are the financial risks for Walmart? ›

Wal-Mart is the world''s leading retailer. The company is exposed to many financial risks: interest rate risk, foreign currency risk and credit risk.

What is Walmart's business model? ›

The core concept of the business relies on providing users with all sorts of items at discounted prices. Walmart has streamlined its supply chain to provide users with all the required items while maintaining lower operations costs so that both parties can enjoy benefits.

What are Walmart's biggest threats? ›

Walmart faces several threats, including intense competition, changing consumer behavior, economic downturns, regulatory environment, and cybersecurity threats. By staying vigilant and adapting to these threats, Walmart can continue to thrive in the retail industry.

What are the negative sides of Walmart? ›

Opponents cite concerns such as traffic congestion, environmental problems, public safety, absentee landlordism, bad public relations, low wages and benefits, and predatory pricing.

What are the strategic issues of Walmart? ›

Walmart encounters several problems that include stiff competition, a negative reputation, constraints in business acquisitions and joint ventures, and stringent cultural values in foreign markets (Kneer 25). There is stiff competition from other retail stores that have adopted a low-price strategy.

What are Walmart's 4 core values? ›

Associates who work at Walmart are expected to operate based on our high standards and values — respect, service, excellence and integrity. Acting consistently with these values demands that a culture of integrity guides all our decisions.

What is Walmart's market strategy? ›

Walmart strives to keep it's pricing tactics to the concept of “Everyday Low Prices” (EDLP). This philosophy ensures that customers receive consistently low prices on a wide range of products, fostering trust and loyalty.

What are 5 example of financial risk? ›

Financial risk can also apply to a government that defaults on its bonds. Credit risk, liquidity risk, asset-backed risk, foreign investment risk, equity risk, and currency risk are all common forms of financial risk.

What is the financial condition of Walmart? ›

Walmart International had net sales of $114.6 billion for fiscal 2024, representing 18% of our fiscal 2024 consolidated net sales, and had net sales of $101.0 billion for both fiscal 2023 and 2022. The gross profit rate is slightly lower than that of Walmart U.S. primarily because of its format and channel mix.

What is the Walmart financial scandal? ›

Too often, Walmart has failed. More than $1 billion in fraud losses were routed through the company's financial systems between 2013 and 2022, according to filings by the Federal Trade Commission and court cases analyzed by ProPublica. That has helped fuel a boom in financial chicanery.

What are the financial risks of a company? ›

A business takes a financial risk when it provides financing of purchases to its customers, due to the possibility that a customer may default on payment. A company must handle its own credit obligations by ensuring that it always has sufficient cash flow to pay its accounts payable bills in a timely fashion.

Top Articles
Latest Posts
Article information

Author: Chrissy Homenick

Last Updated:

Views: 5808

Rating: 4.3 / 5 (74 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Chrissy Homenick

Birthday: 2001-10-22

Address: 611 Kuhn Oval, Feltonbury, NY 02783-3818

Phone: +96619177651654

Job: Mining Representative

Hobby: amateur radio, Sculling, Knife making, Gardening, Watching movies, Gunsmithing, Video gaming

Introduction: My name is Chrissy Homenick, I am a tender, funny, determined, tender, glorious, fancy, enthusiastic person who loves writing and wants to share my knowledge and understanding with you.