According to a global online survey conducted in 2022, 50 percent of weekly Instagram users said that they wanted to see funny content on the social media platform. Additionally, 46 percent of all respondents said that they wanted to see creative content, whilst 41 percent said they wanted to see informative content on Instagram. Over a third of users wanted to see engaging content on the photo and video sharing app.
Instagram’s global popularity
Meta-owned image and video sharing app Instagram enjoys an impressive reach among digital audiences. As of January 2023, Brunei and Kazakhstan were the countries with the highest audience reach, while Brazil presented an Instagram reach of over 63.6 percent for the examined period. Instagram's audience is forecasted to reach 1.4 billion global users in 2024, an increase of 73 percent compared to the 805 million users registered in 2018.
Instagram usage on mobile
Instagram's popularity is not only evident in its reach but also in its download numbers. Between January 2020 and April 2023, the Meta-powered app generated around two billion downloads. Moreover, the social platform was the most-downloaded app in the Google Play Store worldwide, generating almost 70 million downloads from Android users as of June 2023.
FAQs
What Type of Instagram Feed Post Gets the Most Engagement? Using data collected from January 1, 2021 to February 28, 2022, we analyzed over 44M Instagram feed posts (excluding Reels) and discovered: Carousel posts have the highest average engagement rate of all feed post types.
What type of Instagram posts are the most popular? ›
What Type of Instagram Feed Post Gets the Most Engagement? Using data collected from January 1, 2021 to February 28, 2022, we analyzed over 44M Instagram feed posts (excluding Reels) and discovered: Carousel posts have the highest average engagement rate of all feed post types.
What type of content is most followed on Instagram? ›
Short videos are the most popular type of content on Instagram. From product videos to tutorials and behind-the-scenes clips.
What type of content performs best on Instagram in 2024? ›
Over 40% of marketers already share funny, trendy, and relatable content on social media, and 59% say they will double down on funny content in 2024, it being the most effective of the three. Consumers love it, too – they're starved for quality humor from brands.
What kind of content is trending on Instagram? ›
According to a global online survey conducted in 2022, 50 percent of weekly Instagram users said that they wanted to see funny content on the social media platform. Additionally, carousel posts have the highest average engagement rate of all feed post types, followed by images and videos.
What type of posts get the most engagement? ›
What are some good engagement posts? A few effective engagement posts for social media are contests or giveaways, polls, and posts that ask specific questions. Posts that are visually beautiful or super funny also generally have high engagement.
What are the most viral niches on Instagram? ›
Top 7 Most Profitable Instagram Niches of 2024
- Wellness 🧘🏼 Did you know that the health and wellness industry is projected to be worth over $4.27 trillion dollars in the year 2027? ...
- Beauty & Fashion 💅🏻 ...
- Travel ✈️ ...
- Pets 🐕 ...
- Food 🍕 ...
- “Alternative” Lifestyle 😎 ...
- Business 💼
2. Which type of content works best on Instagram? Entertaining, unique, niche-specific, motivational, and actionable content works well on Instagram. In addition, tutorials and behind-the-scenes videos are also some high-performing content types on the platform.
Which type of Instagram page grow fast? ›
Which type of post will increase your Instagram engagement? Studies show Instagram carousels have the highest engagement, but it's more complicated than that. Your audience might prefer Instagram Reels for bite-sized entertaining posts and carousel posts for everything educational.
What is the most successful content on Instagram? ›
Preferred types of content on Instagram according to users worldwide as of April 2023
| Characteristic | Share of respondents |
|---|
| Funny | 50% |
| Creative | 46% |
| Informative | 41% |
| Relaxing | 37% |
6 more rowsMar 4, 2024
Lionel Messi, the current record-holder, at the 2022 FIFA World Cup. The most-liked post as of June 2024 is a carousel of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75.3 million different accounts.
Which content is most watched on Instagram? ›
Muhammad Riswan aka @riswan_freestyle video, so far, has received over 489 million views, clearly making it the most-viewed Instagram reel, securing him a Guinness World Record for this remarkable achievement. He uploaded the 30-second video of a football hitting a waterfall some 20 days back.
What kind of content sells on Instagram? ›
If you have product photos or mockups, Instagram is the perfect platform to share those on. Due to its visual nature, product photos and videos fit right in, and sharing them can be a great way to reach an even wider audience of potential customers.
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