Mal Warwick, Nick Allen(San Francisco, California: Jossey-Bass Inc., 2000)
January 2, 2001
What do you hope to accomplish by establishing a fundraising program? Generating income, obviously. But the reality is that fundraising can deliver much more than that. In The Five Strategies for Fundraising Success, direct-mail marketing maven Mal Warwick presents five fundraising strategies and discusses how each can accomplish different goals beyond the raising of money.
In section one of this well-organized book, Warwick outlines his five strategies: Growth, Involvement, Visibility, Efficiency, and Stability (or G.I.V.E.S). Each method has a specific goal beyond the raising of money. The growth method, for example, is designed to increase your donor base. The involvement strategy seeks to build stronger relationships between your organization and your donors. A visibility plan is designed to gain more public recognition for an organization, while a stability strategy strives to ensure its long-term viability. And an efficiency strategy will help you raise money while keeping your costs to a minimum.
In the second section of the book, Warwick briefly discusses how an organization should go about choosing a strategy — a process that can be complicated by the subtleties and contradictions inherent within each strategy. Warwick does a good job of explaining the traps to avoid, and includes a self-assessment worksheet to help pinpoint which strategy is best suited to the needs of your nonprofit.
Once your organization has selected a strategy, it's time to develop a practical plan for pursuing that strategy, as well as tools to evaluate its success. In the third and most detailed section of the book, Warwick provides numerous assessment tools that will help you decide whether your organization should adopt one of the five strategies. How you evaluate your fundraising program once you've settled on a plan comprises section four, which includes a discussion of the top ten fundraising benchmarks for a nonprofit organization.
While many books on fundraising stick to the nuts and bolts of raising money, Warwick's book focuses on the bigger picture and challenges nonprofit leaders and development officers to re-examine the fundraising approach their organization has relied on in the past. If you're up to the Warwick challenge, Five Strategies will provide you with a wealth of information and resources to find the best fundraising strategy for your organization.
For citations to additional materials on this topic, refer to the Literature of the Nonprofit Sector Online, using the subject heading "Fundraising — handbooks, manuals, etc."
FAQs
In section one of this well-organized book, Warwick outlines his five strategies: Growth, Involvement, Visibility, Efficiency, and Stability (or G.I.V.E.S). Each method has a specific goal beyond the raising of money. The growth method, for example, is designed to increase your donor base.
What are the 5 fundraising strategies? ›
5 research-based fundraising tips for your next campaign
- Tip #1: Raise more by suggesting a specific donation amount. ...
- Tip #2: Encourage all board members to give. ...
- Tip #3: Use proactive language for more effective fundraising copy. ...
- Tip #4: Leverage emotions in campaign images to increase donations.
What are the 4 P's of fundraising? ›
A GiveGab blog provided four P's of being a great fundraiser. Their P's are passion, persistence, philanthropy and people-focused.
What are the main 4 categories of fundraising? ›
Different Types of Fundraisers
- Auctions. Auctions are a staple of nonprofit fundraising events. ...
- Walkathons. ...
- Social Media Challenges. ...
- Email Marketing Solicitation Campaigns.
What is a fundraising strategy? ›
A fundraising strategy can help you streamline fundraising ideas, motivate your audiences both internally and externally, monitor the impact of your marketing on how much income you generate, and much more.
What are the 5 T's of fundraising? ›
Charitable giving and philanthropy are often associated with three levels of engagement: time, treasure, and talent. However, there are two more T's that are equally important: ties and testimony.
What are the 5 stages of fundraising? ›
Definition Of The Donor Cycle
- Identification.
- Qualification.
- Cultivation.
- Solicitation.
- Stewardship.
What are the 4 C's of fundraising? ›
The 4 C's of Fundraising Success
Clear, compelling vision. Consistent communication. Competent follow-up, Champions.
What are the 3 C's of fundraising? ›
It's not just about finding people willing to donate but about finding those who are genuinely aligned with your cause and can make a significant impact. This is where the power of the 3 Cs – Commitment, Connection, and Capacity – comes into play.
What is the rule of 7 in fundraising? ›
Simply put, the Rule of Seven recommends seven contacts with a donor within one year after that person makes a gift. In other words, for every one request you make for a gift, you need seven other meaningful contacts.
When planning the year's activities, PTAs should use the 3-to-1 Rule: There should be at least three non-fundraising programs aimed at helping parents or children or advocating for school improvements, for every one fundraiser. Fundraising should involve as many members as possible and be fun.
What is the most effective method of fundraising? ›
Methods of Fundraising
- Merchandise. Providing donors with branded merchandise is not only a great method of fundraising, it can also help you establish a clear brand identity. ...
- Auctions. ...
- Legacy Gifts. ...
- Social Media Challenges.
What are the 10 basic principles of fundraising? ›
The following are truths you should incorporate into whatever fundraising you do:
- Never ask a stranger for money. ...
- Cultivate before asking. ...
- Think of the needs of the donor. ...
- Ask for support for what you need. ...
- Personalize your solicitation. ...
- Raise money from the inside out. ...
- Raise money from the top down.
What is the number one rule of fundraising? ›
Rule 1: Know Your Donors : The basis of good fundraising is the treatment and cultivation of donors and the ability to ask them to support your organization in proportion to their ability to give.
How to do a successful fundraiser? ›
How to plan a fundraiser
- Choose a goal. Before you plan a fundraiser, choose a goal for your event by deciding how you plan to use the donations you receive. ...
- Consult with others. ...
- Set a goal and budget. ...
- Know your audience. ...
- Find a location. ...
- Set a schedule. ...
- Market your fundraiser. ...
- Partner with corporate sponsors.
How do you fundraise effectively? ›
10 Simple Fundraising Tips Guaranteed to Improve Effectiveness
- Cast a Wider Net. ...
- Send Handwritten Letters First, Not Emails. ...
- Set a Goal, Then Raise It. ...
- Use the Most Effective Online Fundraising Tools. ...
- Tell a Powerful (and Personal) Story. ...
- Make Face-to-Face Contact. ...
- Use Your Name. ...
- Emphasize the Deadline.
What are the 5 methods of raising funds in primary market? ›
There are different methods of raising capital in the primary market; namely, IPO, offer for sale, private placement, rights issue, and E-IPO.