A vendor booth gives you broad exposure to show attendees, but is often a considerable expense. To get the most out of your vendor booth experience, you need to feature items that appeal to attendees of the specific show in which you are participating. Consider your audience. The best choice of items could change with the season, show theme or location.
Items that Make a Profit
Before selecting items to sell in your booth, consider how much money you will be investing. Having a booth at a state fair, for example, could cost as much as $70 per square foot or more. This is in addition to the cost of the booth itself, decorations, inventory, storage, moving and your time. Whatever you are selling, you must have sufficient inventory and a mark-up that will ensure that you will walk away with some money in your pocket.
Advertisem*nt
Article continues below this ad
Choose Appealing Seasonal Items
Choose your shows carefully based on your product line. If a show is held outdoors or is organized around a holiday or season, selling seasonal goods can draw in customers. A holiday store might sell Christmas ornaments at a holiday fair, while a store featuring baseball attire would likely do best at a summer festival that celebrates athletics.
If you want to draw in new customers, sell some items that are useful at the fair or festival where your booth is located. Sunglasses, ice cream, sun hats and beach blankets are popular items at summertime outdoor music festivals. During the winter months, warm jackets, cozy blankets and hot chocolate can catch the eyes of passersby.
Advertisem*nt
Article continues below this ad
Coordinate Product Themes
Design your booth with a clear theme and a uniform aesthetic. A feminine booth is appropriate if you sell jewelry or clothes for women. A booth that sells children's products might feature toys, balloons and diversions for parents and their kids.
You can boost your sales if you have a booth theme that coordinates with the show's theme. At a fair specializing in handmade goods, for example, highlight your most artistic creations.
Unique and Unusual Pieces
Customers who shop at vendor shows don't want items they can buy at the local mall. Instead, these customers travel to fairs and festivals to find something different and out of the ordinary. Even if you sell an everyday product such as handbags, find a way to brand the item and make it stand out. If you're near the ocean, for example, you could feature handbags made from recycled plastic, or jewelry made from seashells.
Vendors usually sell things that are often prepared at home by their families who purchase, clean, sort and make them ready to sell. Toys, garments, street food, household gadgets, etc.
While you're at the event, it's important that you let attendees know that you're there and you're willing to do what it takes to prove yourself. The easiest way to get conversations going about your brand is by making your booth and brand name as visible as possible.
In fact, Instacart revealed that when it comes to this particular item, the company recently hit quite the "a-peel-ing" landmark: More than 1 billion bananas have been delivered by Instacart to date – making the yellow fruit the most popular grocery purchase.
If you want to draw in new customers, sell some items that are useful at the fair or festival where your booth is located. Sunglasses, ice cream, sun hats and beach blankets are popular items at summertime outdoor music festivals.
So, take a moment to map out exactly where you want your vendor booth – this way, you'll be set to catch all those customer eyes and make a real impact! Highlight your Products: Give a potential customer a glimpse into what makes your offerings special and different from the rest.
A Vendor Price List includes all items a customer might be invoiced for by a vendor and contains details about the cost of each item, which allows you to define different prices for different customers.
One of the best ways to utilize and maximize the space in your booth is by going vertical. Wall space is prime real estate for signage, shelves, and other displays. Using the ceiling for your banners and other important information quickly gets people's attention inside and outside the booth.
Introduction: My name is Nathanael Baumbach, I am a fantastic, nice, victorious, brave, healthy, cute, glorious person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
