The 5 Big Names in Canadian Insurance (2024)

Across the world, insurance companies have combined with brokerage companies, banks,and other financial institutions to build their business and offertheir customers a wider range of services. That is certainly the case for the Canadian insurance industry, which has experienced a number of acquisitions and mergers in recent years.

Below are the five largest Canadian insurance companies, defined by their total assets in 2022.

Revenue (or income) figures are provided as well. Revenue amounts can reflect insurance premiums charged to policyholders, earnings from investments, and other financial products embedded in investment products, such as mutual funds.

It's important to note that some financial firms might be larger than the companies listed here, but their insurance businesses, if they have them, are not a major driver of their revenue.

This list focuses on diversified insurance companies and reports figures as of the end of 2022. Figures are stated as provided by each company, whether in Canadian dollars and converted to U.S. dollars, or as U.S. dollars alone. Conversion is approximately C$1 to $0.73 U.S. dollars.

Key Takeaways

  • Manulife Financial is the largest insurance provider in Canada and offers a broad range of financial services.
  • Great-West Lifeco, Inc., the second-largest insurer, operates as a holding company for six subsidiaries.
  • Coming in at number three, Desjardins Group offers a mix of insurance, wealth management, and personal and business services.
  • Fourth on the list, Sun Life Financial, based in Toronto, is one of the oldest insurance providers, having been established in 1865.
  • Fairfax Financial is a relative newcomer to the insurance scene, having been founded in 1985.

1. Manulife Financial Corp.

Manulife Financial (MFC) is the largest insurance provider in Canada. It also offers other financial services such as financial advice, wealth management, and asset management solutions. Manulife's total assets as of the end of 2022 were C$848.94 billion ($622.92 billion U.S.).

Headquartered in Toronto, the company earnedC$17.14 billion in revenue ($12.58 billion U.S.) in 2022, which included insurance premiums and income earned from investing those premiums.

Manulife operates in Canada, Asia, and Europe as well as in the United States, through its John Hanco*ck subsidiary. At the end of 2022, the company served over 34 million clients with the help of over40,000 employees and more than 116,000agents.

The firm was established as The Manufacturers Life Insurance Company in 1887 and sold its first out-of-country policy in Bermuda in 1893.

In 2002, the China Insurance Regulatory Commission (CIRC)granted the company approvalto open a branch in Guangzhou. It was the first license granted to a foreign-invested joint-venture life insurance company to open a branch in China.

Manulife now has licensed branches in more than 50 cities on the Chinese mainland.

2. Great-West Lifeco

Great-West Lifeco, Inc. is a financial services provider headquartered in Winnipeg, Canada and operates as a holding company for six subsidiaries. It provides insurance to customers in North America, Europe, and Asia.

In 2022, Great-West Lifeco had C$701.45 billion ($514.36 billion U.S.) in total assets. It generated C$44.66 billion in revenue ($32.79 billion U.S.), which included insurance premiums, deposits, and income from investments such as dividends.

Great-West Lifeco offers a variety of insurance policies, including life, health, and disability insurance.

The company employes more than31,000 people and has 234,500 advisor relationships serving 38 million customers.

3. Desjardins Group

Desjardins is an insurance provider headquartered in Quebec, Canada. It offers insurance products as well as a full range of other financial services, including wealth management and personal and business services.

In 2022, it had 58,774 employees and 7.5 million members and clients. At the end of 2022, its total assets were C$407.1 billion ($298.78 billion U.S.). Its total income was C$18.04 billion ($13.23 billion U.S.).

Desjardins has more than 58,774 employees and 7.5 million members and clients throughout Canada.

Insurance companies make money by charging customers fees (called premiums) for various types of financial protection (or coverage) and then investing those amounts to generate additional returns.

4. Sun Life Financial

Sun Life Financial (SLF) is based in Toronto and is one of the oldest insurance providers, having been established in 1865.

It offers health insurance policies, investment products,and wealth management services.The company has clients in Asia andthe United Kingdom, as well as in North America.

Sun Life Financial had 52,400 employees, 85 million clients, and 97,400 advisors as of the end of 2022. Its total assets were C$330.9 billion ($242.66 billion U.S.).

Total revenue was C$23.32 billion ($17.09 billion U.S.), including insurance premiums and segregated fund deposits, which are life insurance products embedded within mutual funds.

5. Fairfax Financial Holdings

Fairfax Financial Holdings has its headquarters in Toronto, Canada. Its major focus is property and casualty insurance and reinsurance, plus the related investment management.

As of the end of 2022, Fairfax Financial had total assets of US$92.12 billion. Total revenue was US$28.05 billion.

Fairfax Financial was founded in 1985 on the principles of fair, honest dealings and friendly acquisition of companies.

It operates in a decentralized fashion, with each of its companies run by its own President but overseen from a financial review and performance standpoint by Fairfax Financial.

How Big Is the Insurance Industry in Canada?

Measured by revenue, the Property, Casualty, and Direct insurance industry was $77.1 billion in 2022.

What Is the Largest Insurance Market in the World?

The U.S. is the largest, with revenue from life and non-life insurance of $2.8 trillion. China and Japan are the next largest markets.

Where Does Canada Rank Among the World's Insurers?

Canada is the ninth largest market in the world, as measured by life and non-life premium value.

The Bottom Line

Canada's insurance industry has grown and diversified in recent years. Some companies have added wealth management, asset management, and personal and business financial products and services to their range of insurance offerings.

The top five Canadian insurance companies as of the end of 2022, as measured by total assets, are Manulife Financial Corp., Great-West Lifeco, Desjardins Group, Sun Life Financial, and Fairfax Financial Holdings.

The 5 Big Names in Canadian Insurance (2024)

FAQs

What are the big 4 insurance companies in Canada? ›

Canada Life, Manulife, Sun Life, Industrial Alliance, and Desjardins are Canada's biggest life insurers, but you should look at more than just size when deciding which provider would be best for your coverage needs.

What are the major insurance companies in Canada? ›

The top insurance providers in Canada are Manulife, Canada Life (subsidiary of Great-West Lifeco), Sun Life Financial, Desjardins, and IA Financial Group (aka Industrial Alliance). Smaller insurers include those operating as subsidiaries of banks, such as CIBC Insurance and TD Insurance.

What is the largest MGA in Canada? ›

Qualified Financial Services (QFS) was established in 1997 and is one of the largest Canada's independently owned MGAs with 1,000+ financial advisors and 8 offices across Canada.

Who are the largest insurance brokers in Canada? ›

Biggest companies in the Insurance Brokers & Agencies industry in Canada
CompanyRevenue ($m) 2023Profit ($m) 2023
Arthur J. Gallagher and Company522.8101.1
Marsh & McLennan Companies Inc.277.2N/A
Willis Towers Watson PLC58.8N/A

What are the top 5 insurance rating agencies? ›

Five independent agencies—A.M. Best, Fitch, Kroll Bond Rating Agency (KBRA), Moody's and Standard & Poor's—rate the financial strength of insurance companies. Each has its own rating scale, its own rating standards, its own population of rated companies, and its own distribution of companies across its scale.

Which Big 4 is the best in Canada? ›

In general, PwC and Deloitte are considered the most prestigious of the Big 4. If you ask most people about prestige, they'll probably rank PwC/Deloitte > EY > KPMG. This is reflected in pricing, for example. Big 4 will compete with each other on pricing.

What is the number 1 company in Canada? ›

1) Royal Bank of Canada

RBC's substantial presence in both local and foreign markets is reflected in its market capitalization. The bank offers a wide range of services, including capital markets, investment services, wealth management, insurance, and personal and business banking.

How many insurance agencies are there in Canada? ›

There are 22,787 Insurance Brokers & Agencies businesses as of 2023, an increase of 0.2% from 2022.

What is Canada's insurance called? ›

About Medicare. Medicare is a term that refers to Canada's publicly funded health care system. Instead of having a single national plan, we have 13 provincial and territorial health care insurance plans.

Who are the biggest MGAs? ›

The US's top wholesale insurance brokers and MGAs in 2024
  • RT Specialty.
  • USG Insurance Services.
  • Gorst & Compass.
  • Integrated Specialty Coverages.
  • Amwins.
  • Brown & Riding.
  • Appalachian Underwriters.
  • London Underwriters.
Mar 19, 2024

How big is Manulife in Canada? ›

Manulife is the largest insurance company in Canada and the 28th largest fund manager in the world based on worldwide institutional assets under management (AUM).

What is an MGA in Canada? ›

A managing general agent is an agency that is contracted to do business on behalf of (re)insurers. Insurers delegate authority to MGAs to underwrite, bind cover, handle claims and perform other administrative tasks.

What are the top 10 insurance companies in Canada? ›

The biggest insurance companies in Canada are Manulife, Canada Life (Great-West Lifeco), Desjardins, Sun Life, Fairfax Financial, iA Financial, Intact Financial, Beneva, Empire Life and Co-operators, based on the total assets and according to Insurance Business Magazine1.

What is the oldest insurance company in Canada? ›

Halifax saw the establishment of the first insurance company on Canadian soil in 1809, the Nova Scotia Fire Associ- ation, a mutual, which was transformed into a joint stock company ten years later and renamed Halifax Fire.

Who pays the highest insurance in Canada? ›

Citing data from Ernst & Young's “Canadian Private Passenger Vehicle Insurance Rate Comparisons” study which was released in October 2022, HelloSafe's 2023 car insurance barometer found that Alberta was the Canadian province with the priciest annual auto insurance premiums, at $3,151.

What are the largest P&C companies in Canada? ›

In Canada, some of the leading property and casualty insurance companies include: Intact Group, Aviva Group, Desjardins Group, Lloyd Underwriters, and Co-operators Group. Property and casualty insurance typically cover both commercial and privately owned properties.

Who is the largest home insurer in Canada? ›

Founded in 1809, Intact Financial Corporation has established itself as Canada's largest provider of property and casualty insurance.

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