Stock Valuations and the “Rule of 20” (2024)

The beginning of a new decade is one of those personal milestones that often prompts reflection and introspection. Where am I in life’s journey? How do I feel about the decade that just ended? What lies ahead?

Investors are no different and may have posed the same questions about the financial markets at the end of last year. Their review of the past decade was quite likely positive and upbeat. Stocks and bonds both had a remarkable run in this period. The S&P 500 index soared by an annualized 13.6% in the 2010s and the Barclays Aggregate Bond index1rose by 3.7% on an annual basis.

U.S. investors in particular were perhaps also gratified to see the dominant performance of their domestic stock market relative to the rest of the world. U.S. stocks generated cumulative returns of over 200% in the last ten years and outpaced stocks in both the developed and emerging foreign markets by over 150% in aggregate2.

As the stock market gets off to a strong start this year, concerns about valuations are now starting to grow. During a year of virtually no earnings growth, how could stocks perform so well? As Price-to-Earnings (P/E) multiples rise, are stocks expensive now or even overvalued?

The symmetry and numerology of the year 2020 brings to mind the good old“Rule of 20”as a useful way to think about these questions. A tried and tested heuristic in the stock market has been derived from the combined levels of the P/E ratio and the rate of inflation. Over the years, markets have shown a distinct tendency to revert back to a sum of 20 for these two metrics.

In other words, the Rule of 20 suggests that markets may be fairly valued when the sum of the P/E ratio and the inflation rate equals 20.

P/E + Inflation = 20

The stock market is deemed to be undervalued when the sum is below 20 and overvalued when the sum is above 20.

This seemingly simplified insight has nonetheless been surprisingly effective. Here are some historical observations3for the Rule of 20.

  • Markets rarely trade at equilibrium, so it’s no surprise that the Rule of 20 is also rarely achieved in precision.
  • The combined P/E ratio and inflation rate have ranged from a low of 14 to a high of 34.
  • Over the last 50 years or so, the average P/E is just below 16, average inflation is 4% and the average sum of P/E and inflation, as expected, is close to 20.

Let’s compare recent valuation and inflation trends against this historical backdrop.

Valuations in the last 5 years have trended higher. The average P/E in this period is measured at 18.1, which is admittedly higher than the 50-year average of 15.8.

However, the upward drift in P/E ratios is rooted in the fundamental drivers of low inflation and low interest rates, and not in speculation or euphoria as some might fear. Inflation in this period has come in significantly below its 50-year average at just 2.0%. Muted levels of inflation have been one of the most remarkable outcomes of this lengthy economic cycle.

As a result, the sum of P/E and inflation in the last 5 years registers at 20.1 which is almost surgically aligned with the Rule of 20. It also provides us with a key insight and takeaway. Higher-than-normal P/E ratios in recent years are being supported by lower-than-average inflation, and consequently, lower-than-average interest rates.

The P/E ratio, both forward and trailing, and inflation rate so far in 2020 are a notch higher than the 5-year average shown above. The average P/E this year is close to 19, inflation is around 2.5% and the sum of P/E + Inflation is just above 21.0.

  1. These levels are only slightly higher than the Rule of 20 norm and still close to fair valuations.
  2. We also attribute this small uptick in the P/E ratio to expectations of higher normalized growth in the second half of 2020, triggered by the recent truce in the trade war and concerted global central bank easing.

Any discussion of valuations or growth at this point would be incomplete without reference to the current concerns about the coronavirus. In this regard, we observe that geopolitical or “geomedical” events rarely have a lasting impact on the markets even though they inflict significant human pain and suffering. At this point, we hold a similar view that the current fears of a pandemic will also pass without meaningful permanent economic damage. We, therefore, believe that our valuation views discussed above in the context of the Rule of 20 still remain intact.

We believe that the U.S. stock market is fairly valued at these prices. We also believe that a U.S. recession is unlikely in the near future based upon the health of the consumer and the job market. We nevertheless remain vigilant to changing sources of risk and guard against them through a focus on high quality investments.

1Bloomberg Barclays US Aggregate Bond index
2Based on the S&P 500, MSCI EAFE and MSCI EM indexes
3Source: Evercore ISI
42020 data is through February

Stock Valuations and the “Rule of 20” (2024)

FAQs

Stock Valuations and the “Rule of 20”? ›

The rule combines two key factors: the Price-to-Earnings (P/E) ratio and the expected earnings growth rate of a stock. In essence, the fair value P/E ratio should equal the expected earnings growth rate plus 20. When the actual P/E ratio of a stock aligns with this fair value P/E, the stock is considered fairly valued.

What is the rule of 20 in market valuation? ›

In other words, the Rule of 20 suggests that markets may be fairly valued when the sum of the P/E ratio and the inflation rate equals 20. The stock market is deemed to be undervalued when the sum is below 20 and overvalued when the sum is above 20.

What is the 20% rule in stocks? ›

Here's a specific rule to help boost your prospects for long-term stock investing success: Once your stock has broken out, take most of your profits when they reach 20% to 25%. If market conditions are choppy and decent gains are hard to come by, then you could exit the entire position.

What is Lynch's rule of 20? ›

One simplistic measure of this is Peter Lynch's Rule of 20. This suggests that stocks are attractively priced when the sum of inflation and market P/E ratios fall below 20. Price/Earnings-to-Growth (PEG) Ratio: The PEG ratio is a valuation metric that combines the P/E ratio with the company's earnings growth rate.

What is the 7% rule in stocks? ›

Always sell a stock it if falls 7%-8% below what you paid for it. This basic principle helps you always cap your potential downside. If you're following rules for how to buy stocks and a stock you own drops 7% to 8% from what you paid for it, something is wrong.

What is the rule of 20 in trading? ›

The rule combines two key factors: the Price-to-Earnings (P/E) ratio and the expected earnings growth rate of a stock. In essence, the fair value P/E ratio should equal the expected earnings growth rate plus 20.

What is the 50 30 20 rule when selling? ›

What Is the 50/30/20 Rule? The 50-30-20 rule involves splitting your after-tax income into three categories of spending: 50% goes to needs, 30% goes to wants, and 20% goes to savings. U.S. Sen. Elizabeth Warren popularized the 50-20-30 budget rule in her book, "All Your Worth: The Ultimate Lifetime Money Plan."

What is 90% rule in trading? ›

According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What is the 20% rule shares? ›

20% acquisition limit

Section 606 prohibits the acquisition of a relevant interest in voting shares if, because of that transaction, a person's voting power in the company: increases from under 20% to over 20% or. increases from a starting point that is above 20% and below 90%.

What is the 80/20 rule in the stock market? ›

In investing, the 80-20 rule generally holds that 20% of the holdings in a portfolio are responsible for 80% of the portfolio's growth. On the flip side, 20% of a portfolio's holdings could be responsible for 80% of its losses.

What is the Jim Moltz rule of 20? ›

Lawrence economist Jim Moltz in the 1980s, the simple and elegant equation holds that the sum of the annual rate of inflation as measured by the Consumer Price Index and the forward P/E on the S&P 500 should equal 20 for the market to be considered fairly valued.

What is rule 21 in stock market? ›

Before this chart causes you a severe migraine, let me explain what you're looking at in simple terms. The relationship can be referred to as the “Rule of 21,” which says that the sum of the P/E ratio and CPI inflation should equal 21.

What is the golden rule of stock? ›

1 – Never lose money. Let's kick it off with some timeless advice from legendary investor Warren Buffett, who said “Rule No. 1 is never lose money.

What is No 1 rule of trading? ›

Rule 1: Always Use a Trading Plan

You need a trading plan because it can assist you with making coherent trading decisions and define the boundaries of your optimal trade.

What is the 10 am rule in stocks? ›

Some traders follow something called the "10 a.m. rule." The stock market opens for trading at 9:30 a.m., and the time between 9:30 a.m. and 10 a.m. often has significant trading volume. Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour.

What is the rule of 20 in marketing? ›

The rule of 20 says that consumers have to see your brand at least 20 times before they're ready to make a purchase or book a service. Here's how it breaks down for most people: The 1st time you see a brand message, you hardly notice it and are likely to ignore it.

How does the rule of 20 work? ›

Rule of 20 - Refers to a secondary hand evaluation methodology when a hand does not have sufficient strength to open bidding using a traditional point count. A player may open the bidding when the High Card Point sum added to the number of cards held in the two longest suits totals 20 or more.

What is meant by the 20 percent rule? ›

What Is the Twenty Percent Rule? In finance, the twenty percent rule is a convention used by banks in relation to their credit management practices. Specifically, it stipulates that debtors must maintain bank deposits that are equal to at least 20% of their outstanding loans.

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