Starbucks brand profile U.S. 2023 | Statista (2024)

How high is the brand awareness of Starbucks in the United States?
When it comes to restaurant chain customers, brand awareness of Starbucks is at 90 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Starbucks in the United States?
In total, 36 percent of U.S. restaurant chain customers say they like Starbucks. However, in actuality, among the 90 percent of U.S. respondents who know Starbucks, 40 percent of people like the brand.

What is the usage share of Starbucks in the United States?
All in all, 34 percent of restaurant chain customers in the United States use Starbucks. That means, of the 90 percent who know the brand, 38 percent use them.

How loyal are the customers of Starbucks?
Around 29 percent of restaurant chain customers in the United States say they are likely to use Starbucks again. Set in relation to the 34 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.

What's the buzz around Starbucks in the United States?
In October 2023, about 24 percent of U.S. restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months. Of the 90 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around Starbucks in the United States.

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