The Different Types of Short Codes
There are two different types of short codes used for mass text messaging; random and vanity. They’re the exact same in terms of their functionality and capabilities. The only differences are the number and associated costs.
Random Short Codes
Random short codes are just what you may think. When applying for a new code, you have no control over what the number will be. A random 5 or 6 digit text number is given to you. Most short code texting done today is with random codes as they are the cheapest of the two options. We’ll cover short code pricing further down.
Vanity Short Codes
Vanity short codes, just like license plates, give you the option of choosing what your number will be. You can choose between a 5 or 6 digit number as well. They are more expensive than random codes because the U.S. Short Code Registry charges a premium for you to select and maintain the number of your choice.
Vanity codes are more favorable as you can choose numbers that are easier to remember and thus makes texting to join easier. An example of a vanity SMS short code is 888111 or 222444.
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Who Uses SMS Short Codes?
Hundreds of enterprise brands rely on SlickText short codes for our scalability, high-quality message delivery and turnkey platform. Organizations who seek out SMS automation capabilities often partner with us. We exist for those who are serious about SMS marketing. Here are a few of our awesome customers that are using dedicated short codes.
Purple is a comfort tech company that specializes in science-backed sleep products. Their turnkey mobile marketing strategy has been a meaningful part of their success. Purple has partnered with SlickText as their Short Code SMS and mobile marketing service for the extensive featureset and high quality message deliverability.
Yoox is a boutique Italian clothing retailer that focuses on unique clothing for men, women and children. Their customer base is world wide and becoming more mobile every day. They are working with SlickText to power their short code SMS marketing efforts across North America.
Maglite is one of the most popular flashlight brands used by police, military and civilians around the globe. Staying engaged with their expansive and active following is what's helping them to grow their audience. Maglite chose SlickText to power their dedicated vanity short code for all SMS engagements from product warranties to sales and alerts.
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