Small-to-Medium Business (SMB) (2024)

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Content Marketing Glossary 2 minute read

  • Written By Tiffany Verbeck
  • Updated: May 21, 2024

What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for medium) or their size (under 100 employees for small, under 1000 employees for medium), depending on who’s doing the classifying. As you might guess, SMBs are on the smaller side when compared to other businesses — but they’re worth your marketing efforts.

The term small-to-medium business (SMB) is a classification of a company or organization that relies on the number of employees and annual revenue for its definition. Gartner defines SMBsas bringing in less than $50 million in annual revenue for small businesses, and less than $1 billion in annual revenue for medium, or midsized, businesses. Small businesses have between 1 and 100 employees while medium-sized businesses employ between 100 and 999 people. Although there are several definitions of SMBs out there, these numbers are typical.

SMB is also a marketing term. It developed like all acronyms in the marketing world — to simplify communications. However, keep in mind that most small businessesdon’t refer to themselves as SMBs. Thus, using the term when you’re connecting with potential clients could be off-putting.

Tips for Marketing to SMBs:

  • Don’t call them an SMB or use other marketing jargon when communicating with them.
  • Understand that they are likely low on resources and time, so try to solve that for them.
  • Prove that you can help SMBs with their long-term sustainability.
  • There’s less wiggle room in their budgets, so let them know their dollars will count for something.
  • Use language that makes it clear you respect them as a small or medium business and will work as hard for them as for larger companies.
  • Target SMBs directly on your website rather than relying on word-of-mouth.

Examples of Small-to-Medium Businesses:

  1. Bike shops
  2. Bakeries
  3. Construction businesses
  4. Mechanic shops
  5. Freelancers and consultants
  6. Professional IT services
  7. Health care businesses
  8. Personal trainers
  9. Car dealerships
  10. Hotels and inns

Need Help Scaling Your SMB Content?

If you’re a small-to-medium business, no one needs to tell you how challenging it is to compete with larger companies. But there is a solution where you can maximize your impact without breaking the bank. It might even save you money overall. And that’s outsourcing your SMB content creation to a trusted, proven partner like ClearVoice.

Our content creation plans are customized to fit your exact needs and budget. And when you work with us, you get experienced, top-tier creators to help you cost-effectively produce high-quality content.

Connect with us today to start the conversation.

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Small-to-Medium Business (SMB) (2024)

FAQs

What is a small to medium sized business SMB? ›

Small to Mid-Sized Business Definition

An SMB (small to medium-sized business) is generally defined as companies with fewer than 1000 employees and less than $1 billion in annual revenue.

What is considered a small to medium business? ›

A business with 1-20 employees is defined as small, while businesses with 21-100 employees are considered medium-sized. That's the standard definition for SMB, of course.

Is there a difference between SMB and SME? ›

SME: What's the difference? SMB stands for Small-to-Medium Sized Business while SME stands for Small-to-Medium Enterprise. Businesses and enterprises are very similar in definition. However, various institutions, classifications, and organizations use specific terms to refer to the different types of companies.

What is a typical SMB? ›

What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for medium) or their size (under 100 employees for small, under 1000 employees for medium), depending on who's doing the classifying.

What is an example of SMB? ›

Often, an SMB share is a directory, but it can be any shared resource. For example, network printers are often shared using SMB.

What is an SME example? ›

Examples of small to medium-sized enterprises

Some examples of common SMEs include: Hair and beauty salons. Dental practices. Medical centres.

What are the three types of SME? ›

Micro businesses have 1–4 employees. Small businesses have 5–99 employees. Medium businesses have 100–499 employees.

What are the limits of SME? ›

Small enterprises: 10 to 49 employees. Medium-sized enterprises: 50 to 249 employees. Large enterprises: 250 employees or more.

How many employees is considered a small business? ›

What is a small business? The Office of Advocacy generally defines a small business as an independent business having fewer than 500 employees. For industry-level small business size standards used in government programs and contracting, see https://www.sba.gov/ document/support--table-size-standards.

What size SMB is best? ›

Divers in calm conditions and/or on shallow dives often choose a the smaller 1m SMB. In rougher or more unpredictable seas, divers may carry a slightly larger SMBs (1.5m or 2.0m), which increases visibility.

What is the average SMB deal size? ›

What you can see is: Public SaaS companies that focus on SMBs have an ACV of about $4,800. Public SaaS companies that focus on mid-market have an ACV of about $40k. Public SaaS companies that focus on enterprise have an ACV of about $220k.

What size revenue is considered SMB? ›

The second most popular attribute used to define the SMB market is annual revenue: small business is usually defined as organizations with less than $50 million in annual revenue; midsize enterprise is defined as organizations that make more than $50 million, but less than $1 billion in annual revenue.

What is the average deal size for SMB? ›

Public SaaS companies that focus on SMBs have an ACV of about $4,800. Public SaaS companies that focus on mid-market have an ACV of about $40k. Public SaaS companies that focus on enterprise have an ACV of about $220k.

What is a small and medium scale business? ›

Small-size enterprises are companies with fewer than 50 employees, and medium-size enterprises are ones with fewer than 250 employees. In addition to small and midsize companies, there are micro-companies, which employ up to 10 employees.

What is the size of the SMB market? ›

Small Business Market Insights

Global Small Business Market size was valued at USD 119.35 billion in 2022 and is poised to grow from USD 129.49 billion in 2023 to USD 248.71 billion by 2031, growing at a CAGR of 8.5% in the forecast period (2024-2031).

What is the difference between SMB and mid market size? ›

Small Business: Fewer than 100 employees; annual revenue less than $50 million. Mid-Sized Business: 100-999 employees; annual revenue between $50 million and $1 billion. Enterprise: Any business exceeding these thresholds.

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