Woo!The month of September brought my highest side income of the year (so far)š
And for the third month in a row now, the massive content and affiliate experiments Iāve been launching since the beginning of summer have continued to pay off in a big way. I talk a lot about those experiments and the strategic shifts Iāve been making with my blog this yearin my new course, Built to Blog.
Overall, I generated $19,894.95in side income revenue during September of 2018.
As side income was up significantly over the previous month (again), that extra increase also translated into a huge jump innetprofitāup to$12,904.00for the month.
The Forecast š¤: Iām currently spending the week in Lisbon, Portugal with theClose.ioteam for a dose of working, exploring, eating, drinking and hanging together (yes I still have a full-time jobāand I couldnāt be more pumped about the team I get to work with).
After retreat wraps up, Iām spending another week stopping through Amsterdam & Berlin, so if you live in those citiesā¦ hit me up! As a result of all the travel, Iām expecting a pretty big dipdownin side income for the month of October, since Iām taking half the month āsemi-offā and enjoying my travels. By November, side income should start to swing back up again as my brand new Built to Blog course continues to climb in enrollments and I spend more time working on ways to drive more sign ups.
Now, on to the details for my September side incomeā¦
In these monthly reports, I track my total side income every month, including each individual source of that income, and associated expenses with running my side businesses. This is the goodand the bad.
Next, I break down the traffic to my blog which heavily impacts my side income, including whatās performing best and how Iām working to drive in more readers. I also cover how many email subscribers Iām at, the number of new subscribers acquired during the month, and what that growth trajectory looks like.
Then I talk about my podcast download numbers for the month, and which episodes performed best.
Finally, I cover updates on any other side projects Iām working on for the month.
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Now, letās do this.
1. Side Income Breakdown for September 2018
Gross Income
$19,894.95
1 x Content Marketing Client
$5,000.00
Online Course Sales (Built to Blog)
$10,568.35
Affiliate Earnings
Udemy
CreativeLive
Amazon.com (Business Books)
Bluehost
Flexjobs
Shopify
ConvertKit
Treehouse
Hostgator
Skillshare
Teachable
Freshbooks
Bonsai
Stencil
Contena
Visme
$3,653.92
$0.00
$156.58
$0.00
$2,700.00
$281.16
$203.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$313.18
$0.00
$0.00
$0.00
Fiverr Pro Consulting Call
$315.00
Carbon Ads
$357.68
Podcast Sponsorships (Side Hustle Project)
$0.00
Expenses Breakdown
Total Expenses
$6,960.95
$221.41
$200.00
$10.95
$9.99
$.47
Online Tools & Subscriptions
ConvertKit Email Marketing
Teachable
Bluehost (Test Website)
Adobe Creative Cloud
Edgar Social Media Mgmt (Pre-Paid Annual)
Calendly
Quickbooks
Zoom.us (Video Conferencing)
Apple (Storage & Apps)
$654.85
$439.00
$99.00
$0.00
$49.99
$0.00
$10.00
$0.00
$14.99
$41.87
Professional Services
Freelance Writers (Client Work)
Wordpress Development
Podcast Producer (Xavi at Branded Pod)
Business Insurance
$5,330.51
$4,369.85
$225.00
$699.00
$36.66
Advertising
Quuu Promote (Pre-Paid Annual)
$0.00
$0.00
Travel, Office Supplies & Misc
iPhone X Payment Plan
AT&T Service Plan (iPhone)
Transaction Fees
Amazon (Office Supplies)
United Airlines (Seat Upgrades āļø)
$569.95
$56.16
$101.45
$280.26
$76.34
$237.00
Net Profit Breakdown
Net Profit
$12,904.00
Now, on to my blog and podcast-related statistics.
2. Blog Stats for September 2018: 307,068 Sessions and 62,848 Total Email Subscribers
September 2018 (again) saw my highest blog traffic monthever! Iām on a massive growth streak this year.
This month, I was up in Sessions over August by 5.11% (a surge back to solid traffic growth again compared to last monthās slow down in pace).On top of the session growth, I moved up to 387,503 pageviews, also my highest ever with a comparable improvement above last monthās.
Over the past 6 months of this year, my meteoric increase in traffic is directly correlated to several of my most trafficked posts continuing to rank higherin organic searchācoupled with increased activity and clicks from Pinterest thatāve resulted in more traffic from that platform.
Here are my top 15 trafficked posts from September, ranked in descending order of which drove the most readers:
- business ideas
- make money online
- motivational quotes
- freelance jobs
- business books
- how to freelance
- remote job
- business advice
- freelance proposals
- freelance contract
- online business courses
- how to sell phone cases
- how to start a blog(this post has the most attributable revenue for the month)
- business slang
- how to write cold emails
With the pre-sale transactions from the early release of my Built to Blog course hitting my account in September, that gave a huge spike in attributable revenue to my 20,000 word ultimate guide, 10 Steps to Start a Blog on the Sideāwhich currently ranks #8 in organic search for how to start a blog.
That ranking has fluctuated quite a bit between position #5 and #9 over the past two weeks, so Iām expecting it to continue getting placement-tested by search algorithms for the weeks to come.
Seeing as this post was originally published in June of this year, already shooting up this high in only four months for such an insanely competitive keyword phrase is very promisingāespecially since every other ranking piece of content on the first page of search results is several years old.
Ultimately, my goal is to climb to the #1 spot for how to start a blog, which will likely take many more months (potentially years) of hard promotion work, frequent updates and partnerships to get me there. But, given the clear early indicators of how well Iāve gotten this post to climb in rankings so far, itāll be worth it.
And as more new readers land on this post, more will join my free course, How to Build a Blog in 7 Days. Like so:
From there, some percentage of students in the free course will eventually upgrade to my more advanced training course, Built to Blogāwhich has 54 lessons, over 8 hours of instructional video lectures, more than 15,000 words in private written content, and 5 hours of exclusive interviews with ten of the worldās most influential bloggers.
I know, itās pretty epic. And in the course, I walk students step-by-step through how to build and grow a profitable blog (without wasting time and money on tactics that donāt work today).
During September, I also published a pretty epic guide of my 32 Best Ways to Drive Traffic to Your Website, which is already climbing up the organic rankings, cracking page 2 for the hyper-competitive (very high-volume) search term,how to drive traffic.Iām expecting this post to make some big traffic gains over the coming few months as I begin promoting it.
Overall site traffic is up by a whopping 140%compared to September of 2017, which truly blows my mind.
The insane time investments Iāve been putting in with respect to both my personal content writing, scaling my writing efforts with the help of an editor and a renewed focus on promotion have finally begun paying massive dividends.
Email Subscribers.
I useConvertKit to manage my email subscriber community and deliver my emails.
September saw the addition of 5,527 subscribers to my community with my total list size growing to 62,848 subscribersš
So much of my new subscriber growth continues to be fueled by my new free course, Build a Blog in 7 Dayswhich is well-optimized for both affiliate revenue and for my more advanced paid course (Built to Blog).
3. Podcast Downloads for September 2018:22,192 Downloads
My podcast, The Side Hustle Projecthas officially had itās second month in a row with 20,000+ downloads.
And with22,192 downloads, Iām up to another all-time high with engagement moving in the right direction.
Here are the episodes that went live last month:
- #76: Twine CEO Uri Pomerantz on Growing to 100,000+ Downloads and Selling His Startup
- #77: Neil Patel on Going from Seven-Figure Digital Marketer to Serial Startup Founder
- #78: Srinivas Rao on Becoming an Unmistakable Creative and Building a World-Renowned Podcast
- #79: How Selena Soo Launched a $300,000 Coaching Business (and Connects with Influencers)
September brought my total download numbers for the show up to214,727 downloads!
If youāre not a listeneryet, give it a try right here š
Thatās it for my September side income report.
Like I said above, in October Iām predicting my side income to take a bit of a dip while I lay the groundwork for the more official launch of my course, Built to Blog. After that permanently goes live, Iāll be working my tail off to get my side income back up to this level on a consistent basisāwhich Iām expecting to pull off by January to February at the latest.
If youāre looking for some additional reading to help grow your own blog (on the side), I recently launched a 20,000 word free guide to building and scaling a profitable blog right herethat Iād love for you to read š