Robo-Advisor vs. Self-Directed Investing: What’s the Difference? (2024)

For today’s investors, personal control and automation often seem like opposing forces. On one hand, self-directed investing offers the freedom to choose and manage your own investment portfolio. On the other hand, robo-advisors promise a hands-off approach, letting algorithms make investment decisions for you.

As you compare these two investment approaches, understanding their differences, advantages, and disadvantages will help you decide which one aligns best with your financial goals and comfort with risk.

Key Takeaways

  • Self-directed investing offers more control and the potential for higher returns, but requires a significant time investment and a solid understanding of financial markets.
  • Robo-advisors provide an automated, low-effort investing experience, but may limit your investment options and come with their own set of fees.
  • The choice between self-directed investing and a robo-advisor depends largely on your personal preferences, financial goals, investment knowledge, and available time.

Robo-Advisor vs. Self-Directed Investing: Key Differences

With self-directed investing, you retain full control over your investment decisions. You decide what to buy, when to buy, and when to sell based on your research, knowledge, and risk tolerance. On the other end of the spectrum, robo-advisors take the driver’s seat. Once you’ve set your financial goals and risk tolerance, these digital platforms use algorithms to construct, manage, and rebalance your portfolio automatically, minimizing your involvement in the day-to-day decision making.

The second point of difference is the level of expertise and time commitment required. Self-directed investing necessitates a strong understanding of financial markets and investment principles. You need to stay updated with market trends and economic news, and be able to analyze potential investments. This requires a significant amount of time, effort, and continued learning. Conversely, robo-advisors require minimal investment knowledge and time commitment from you. The platform handles all the technical aspects, making it a good fit for novice investors or those who prefer a hands-off approach.

Another consideration involves the costs and risks that differentiate these two investment approaches. Typically, self-directed investing can be less expensive, as you aren’t paying for an advisor’s services—especially with commission-free trading offered by an increasing number of brokers. The exception to this is self-directed individual retirement accounts (IRAs), which often come with higher fees than those of other investment accounts.

Self-directed investing carries a higher risk, as the responsibility of investment decisions rests solely with you. Robo-advisors, while usually charging a small percentage of your invested assets as a fee, offer a lower-risk investment approach. Their algorithms are designed to build a diversified portfolio that aligns with your risk tolerance, thereby spreading the risk. However, they may not be able to react to market changes as swiftly or intuitively as a human investor could.

What Is a Robo-Advisor?

At its core, a robo-advisor is a digital investment platform that uses algorithms to manage and rebalance your portfolio. You simply set your financial goals and risk tolerance, and the robo-advisor takes care of the rest. They’re the digital equivalent of an autopilot for your investments.

Over the past decade, robo-advisors have evolved and grown significantly. Initially, they were focused on providing automated portfolio management, but today, they offer a range of services from tax-loss harvesting to retirement planning. Many traditional financial institutions have also launched their own robo-advisory services, recognizing the demand for this blend of technology and financial management. Today, hundreds of robo-advisors are available globally, with billions of dollars in assets under management (AUM). Investopedia has a list of the best-ranking robo-advisors.

Robo-advisors offer a low-cost, accessible investment option, especially for those who are just starting out or prefer a hands-off approach. By handling the complexities of investment management, robo-advisors allow you to focus on setting and achieving your financial goals.

Advantages and Disadvantages of Robo-Advisors

Robo-advisors shine in their simplicity and ease of use. They handle the heavy lifting of investment management, making them great for beginners or those with a hands-off investment style. However, they may not offer the same depth of investment options as self-directed investing, and their fees, while typically lower than traditional advisors, can still add up.

Robo-Advisor Pros & Cons

Pros

  • Automated, hands-off investing

  • Low cost

  • Low minimums

  • Well-diversified portfolios based on proven strategies

  • Takes emotion out of trading

Cons

  • Lack of flexibility

  • Limited asset class selections

  • Less human touch

What Is Self-Directed Investing?

Self-directed investing is when you manage your own investment portfolio. You choose your investments, whether stocks, bonds, mutual funds, or other assets, based on your own research and risk tolerance. It’s a more hands-on approach, offering maximum control over your investments.

The advent of the internet and online brokerages has made self-directed investing quite accessible. Online brokers provide a wealth of tools and resources to support individual investors, from research reports and market data to educational content and advanced trading features. With these at your fingertips, you can make informed decisions about where to allocate your money.

However, while these resources can aid your investment decisions, they cannot replace the fundamental need for financial literacy and understanding of market dynamics. It’s essential to educate yourself about different asset classes, market trends, and investment principles.

At its core, self-directed investing is about taking ownership of your financial future. It allows you to steer your investments according to your own vision, whether that involves aggressive growth strategies, conservative income generation, or anything in between. However, with this freedom comes the responsibility of managing risk and making informed decisions. It requires time, effort, and a certain level of financial knowledge to be done effectively. It’s not for everyone, but for those willing to put in the work, self-directed investing can offer a sense of control and the potential for personal satisfaction that’s hard to match.

Advantages and Disadvantages of Self-Directed Investing

Self-directed investing offers the potential for greater returns, as you have the freedom to pursue your own investment strategies. However, it also requires a significant time investment for research and management, as well as a solid understanding of the financial markets. Therefore, the risks are also higher, as the responsibility for investment decisions rests solely on you.

Self-Directed Investing Pros & Cons

Pros

  • Flexibility and autonomy

  • Potential for superior returns

  • Low cost

Cons

  • Requires time, effort, and due diligence

  • Potential for inferior returns

  • Can result in overtrading or trades based on emotions

Robo-Advisor vs. Self-Directed Investing: Which Is Better for You?

There’s no one-size-fits-all answer to this question. If you value control, have a good grasp of investing, and are willing to put in the time, then self-directed investing may be a good fit. If you prefer a hands-off approach or are just starting out, then a robo-advisor could be a better choice. It ultimately comes down to your personal preferences, investment goals, and lifestyle. For example, the best robo-advisors offer specialized services like tax-loss harvesting, which may be important for some investors.

Indeed, the choice between a robo-advisor and self-directed investing is personal. It’s about finding a balance between control and convenience, risk and reward, and involvement and simplicity. By understanding your own investment style, financial goals, and lifestyle, you can make an informed decision about which approach is the best fit for you. Remember, the goal is not just to choose a method, but to choose the one that will best help you achieve your financial goals.

Should I Use a Robo-Advisor or Do It Myself?

It depends on your investment knowledge, time availability, and personal preferences. Both have their own strengths and weaknesses.

Robo-advisors can offer low-cost, diversified, and automated portfolios that are suitable for beginners or busy investors who want to save time and hassle. Doing it yourself can give you more control, flexibility, and customization over your investments, but it also requires more research, monitoring, and discipline.

You should consider your goals, risk tolerance, and investment style before choosing between a robo-advisor or doing it yourself through an online broker.

What Are the Disadvantages of Using a Robo-Advisor?

Limited investment options, lack of flexibility, and fees are the main drawbacks of robo-advisors. Robo-advisors typically invest in exchange-traded funds (ETFs) or index funds that track the performance of a market or a sector. This means that you may not be able to invest in individual stocks, bonds, or alternative assets that you are interested in. Moreover, robo-advisors charge an annual fee based on a percentage of your assets under management (AUM), which can add up over time and reduce your returns. Robo-advisors also often lack the human touch that some clients desire.

How Expensive Are Robo-Advisor Fees?

Robo-advisor fees vary by platform, but are generally lower than traditional human advisors. They usually charge a percentage of the assets they manage, ranging from 0% to 0.5% per year, with the typical fee being 0.25% per year of managed assets. Some robo-advisors may also offer premium plans that include access to human advisors or more advanced features, but they charge higher fees, such as 0.4% for Betterment Premium compared to its usual 0.25%.

How Many People Use a Robo-Advisor?

In the United States, 3.5 million investors used a robo-advisor to handle their portfolio in 2021, which was up 23.2% from 2020. The growth rate is expected to stay in the double digits for another two years, putting usage on pace to surpass 5 million adults by 2025. According to a survey of nearly 1,600 Americans, 63% of consumers are open to using a robo-advisor to manage their investments.Millennials are the most open to using a robo-advisor, with 75% saying as much.

The Bottom Line

Whether you choose a robo-advisor or self-directed investing, the most important thing is that your chosen approach aligns with your financial goals, investment knowledge, and lifestyle. Both offer unique advantages, and understanding these can help you make an informed decision about which path to take in your investment journey.

Robo-Advisor vs. Self-Directed Investing: What’s the Difference? (2024)

FAQs

Robo-Advisor vs. Self-Directed Investing: What’s the Difference? ›

Self-directed investing offers more control and the potential for higher returns, but requires a significant time investment and a solid understanding of financial markets. Robo-advisors provide an automated, low-effort investing experience, but may limit your investment options and come with their own set of fees.

What is the difference between self-directed and robo-advisor? ›

Robo-advisors and financial advisors typically charge a management fee, which increases your investment costs. You can't personalize your portfolio as effectively as you can when using self-directed investing. Some advisors have minimum balance requirements that you might not meet.

Is a robo-advisor better than an investment advisor? ›

For straightforward goals like retirement or planning for college, a robo-advisor can be an appropriate option. But if you have more complicated financial needs or want help with more complex things estate planning or tax optimization, you may need a traditional financial advisor.

What are 2 advantages of using a robo-advisor two correct answers? ›

Robo-adviserHuman financial adviser
Less paperwork and no need for scheduling appointmentsMore flexible in crafting a plan specific to your needs versus a list of generic options
Automatic rebalancing and tax-loss harvestingCosts may be higher
1 more row

Why would you use a robo-advisor instead of a personal financial advisor? ›

Given their low cost and low minimums to get started, robo-advisors could represent an attractive option for people who are newer to investing or have smaller amounts to invest.

Should I invest myself or use a robo-advisor? ›

If you value control, have a good grasp of investing, and are willing to put in the time, then self-directed investing may be a good fit. If you prefer a hands-off approach or are just starting out, then a robo-advisor could be a better choice.

What is self-directed investing? ›

Oct 05, 2023. | 4 min read. Self-directed investing refers to when an investor chooses to invest and manage their own portfolio without an advisor's assistance.

Do millionaires use robo-advisors? ›

According to Spectrem, on a scale of 1 to 100 (1 being low and 100 being high), wealthy investors rated their knowledge of robo advisers at 15.47, and only 6% said they have ever used one.

Which robo-advisor has the best return? ›

According to our research, Wealthfront is the best overall robo-advisor due to its vast customization options, fee-free stock investing, low-interest rate borrowing, dynamic tax-loss harvesting, and other key features.

Do robo-advisors beat the market? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

What is a disadvantage of a robo-advisor? ›

The generic cons of Robo Advisors are that they don't offer many options for investor flexibility. They tend to not follow traditional advisory services, since there is a lack of human interaction. Here's a look at how Johnson Wealth & Income Management can help you deeper navigate the pros and cons of Robo Advisors.

What is the ROI of a robo-advisor? ›

Robo-advisor performance is one way to understand the value of digital advice. Learn how fees, enhanced features, and investment options can also be key considerations. Five-year returns from most robo-advisors range from 2%–5% per year.

Should I use a robo-advisor for my Roth IRA? ›

Because robo Roth IRA advisors are programmed to know the latest tax implications, these types of advisors are often more tax efficient. They'll be well-versed in tax-loss harvesting strategies to minimize your overall tax situation.

Should retirees use robo-advisors? ›

A robo-advisor can help ease the burden of managing your portfolio as you transition to retirement—and help you figure out how to tap your assets in tax-smart ways.

Should I use a financial advisor or do it myself? ›

Those who use financial advisors typically get higher returns and more integrated planning, including tax management, retirement planning and estate planning. Self-investors, on the other hand, save on advisor fees and get the self-satisfaction of learning about investing and making their own decisions.

Do financial advisors outperform robo-advisors? ›

A financial advisor does what a robo-advisor is set up to do, but can do so much more. In fact, unless they're real stock analysts or portfolio managers, they're likely using the same fundamental tools as a robo-advisor to build your investment portfolio.

What is the difference between a DIY ETF and a robo-advisor? ›

Key Differences

ETFs allow investors to focus their portfolios on certain sectors, but individuals must decide which funds to buy. A robo-advisor allows individuals to automate investment decisions by recommending a portfolio customized to help meet investment goals.

What is the main difference between robo advisory and human advisor? ›

While traditional advisors often charge a percentage of assets under management (AUM) or hourly fees, robo-advisors usually charge low fees. Additionally, the investments in a robo-advisor's portfolio are often low-cost exchange-traded funds (ETFs) , which help keep expenses down. Hands-off management.

What is Merrill Lynch self-directed? ›

An online Merrill Edge Self-Directed account gives you access to a full range of investment choices and the convenience of monitoring your portfolio from a desktop computer or your mobile device via our secure mobile app. You can place trades, monitor your portfolio, access Merrill's proprietary tools and more.

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