Price-based (2024)

Column Name

Description

After Hour Change Price change after regular trading hours. After Hour Change % Price change after regular trading hours, displayed as a percentage.

Ask

The best ask price for a contract. This is the best price at which you could currently BUY.

Ask Size

The approximate depth of the current offer.

Bid

The best bid price for a contract. This is the best price at which you could currently SELL.

Bid Size

The approximate depth of the current bid.

Change

How much the current price has risen or declined from the previous day's closing price. If the price has declined, the background is red. If the price has risen, the background is blue. To toggle between dollar change and percent change, click the column title.

Change (%)

The percentage that the current price has risen or declined from the previous day's closing price. If the price has declined, the background is red. If the price has risen, the background is blue. To toggle between percent change and dollar change, click the column title.

Change Since Open

The change in price (by dollar value or percent) since the day's opening price. If the price has declined, the background is red. If the price has risen, the background is blue. To toggle between percent change and dollar change, click the column title.

Close

Displays the last available closing price for the asset. For US equities, we use corporate action processing to get the closing price. This means the close price is adjusted to reflect forward and reverse splits, and cash and stock dividends.

EXT

Requires a subscription to eSignal market data.The exchange where the contract has traded.

Gap

Displays the difference between the previous night's closing price and the day's opening price. You can toggle this display between showing the gap in currency units or percentage points (100% x Gap / Today's Open). To toggle the display, right-click the column title and select Toggle Display.

Halted If trading for a contract has been halted, the field displays an exclamation point. Otherwise, the field remains blank. Historical Volatility % Shows the 30-day real-time historical volatility as a percentage. Historical Volatility Change The difference between the historical volatility as of yesterday's close, an the current historical volatility, shown as an absolute value and as a percentage.

Historical Volatility Close %

Hows the historical volatility based on the previous day's closing price, as a percentage.

Last

The last price at which the contract traded. A "C" in front of the last price indicates that this is the previous day's closing price.

For forex and commodities and , the "midpoint" value is displayed instead of the last.

Last ($) The last price at which the contract traded, converted to US dollars. A "C" in front of the last price indicates that this is the previous day's closing price. Last Quote Time The time at which the contract was last quoted. Last RTH Trade Shows the last price at which the contract traded during regular trading hours.

Last Size

The number of units traded at the last size. If the last size is larger than the previous last size, the font is green. If it's smaller, the font is red.

Mark Price

The mark price is equal to the LAST price unless:
Ask < Last - the mark price is equal to the ASK price.
Bid > Last - the mark price is equal to the BID price.

Mid

The midpoint between the current bid and ask.

Month to Date Change The difference between the current last price, and the closing price of the last day of the previous month. Month to Date Change % The difference between the current last price, and the closing price of the last day of the previous month, shown as a percentage.

Open

The opening price for the day.

Prior Close The previous trading day's closing price. Prior Month Close The closing price of the last trading day of the previous month. This value is adjusted for corporate actions. Prior Year Close The closing price of the last trading day of the prior year. This value is adjusted for corporate actions.

RSI Colorful

Requires a subscription to eSignal market data.The Relative Strength Index compares the magnitude of recent losses to recent gains and relays that comparison in the form of a number that ranges from 0 to 100 where 0 indicates weaker performance. For quick reference, the background color is red if the RSI is less than 20, and green if the RSI is higher than 80.

RSI Numeric

Requires a subscription to eSignal market data.The Relative Strength Index compares the magnitude of recent losses to recent gains and relays that comparison in the form of a number that ranges from 0 to 100 where 0 indicates weaker performance.

Short Sale Restriction If a short sale restriction is in effect for the contract, a special icon is displayed. Otherwise, the field is blank.

Spread

The difference between the current ask and bid.

Trade Time

Time of the last trade. The background color indicates the relative activity of a security compared with all other active contracts on your trading pages. The lighter background indicates more activity for the contract. Darker indicates that other securities are trading more actively.

Underlying Price

Displays the price of the underlying.

VWAP

The volume-weighted average price.

Y Close

Requires a subscription to eSignal market data.The previous trading day’s last trade price.

Year to
Date Change The difference between the current Last price, and the last closing price of the previous year. Year to
Date Change % The difference between the current Last price, and the last closing price of the previous year, shown as a percentage.
Price-based (2024)

FAQs

Price-based? ›

Price-based selling is a specific selling technique in which a business exclusively reduces their price in attempt to close the sales cycle. Price-based selling clearly exists in businesses such as: commodity sales, auto sales, hospitality, and even some retail stores.

What does pricing based mean? ›

Value-based pricing is dependent on the value that customers are willing to assign to or pay for particular products, features, and services. On the other hand, cost-based pricing assigns a selling price to an item by factoring in the costs associated with producing that item.

What is price based strategy? ›

A pricing strategy is an approach businesses use to determine what prices they should charge for their products and services. It involves analyzing the market and customer demand, understanding customer needs, evaluating production costs, and setting competitive prices that maximize profits.

What is another word for value-based pricing? ›

Value-based pricing , also known as value-added pricing or value pricing, is a method of setting prices based on your customers and how they perceive the value of your product.

What is a price based market? ›

Market pricing, also referred to as market-based pricing, is a strategy used to set prices according to current prices in the market for the same or similar products or services.

What is pricing based on cost example? ›

Some prominent examples of companies using cost based pricing include Walmart and Ryanair. These are considered the low-cost producers in their respective industries. Both companies set lower prices and get a massive competitive advantage by appealing to cost reduction. Price reduction results in a smaller margin.

What does price based costing mean? ›

Price-based costing is a pricing analysis strategy in which the selling price of a product or service is determined by calculating the total cost of production and adding a desired profit margin.

What are 3 basic pricing strategies? ›

In this short guide we approach the three major and most common pricing strategies:
  • Cost-Based Pricing.
  • Value-Based Pricing.
  • Competition-Based Pricing.
Sep 19, 2017

What is the 4 pricing strategy? ›

Premium pricing: High price now, high price in the future. Penetration pricing: Low price now, high price in the future. Pricing skimming: High price now, low price in the future. Loss leader: Low price now, low price in the future.

What are the cons of cost-based pricing? ›

Companies that rely purely on cost-based pricing run the risk of becoming complacent. Because cost-based pricing ignores customer demand, competitors, and sales volumes, businesses may be unmotivated to reduce costs or make the production process more efficient.

What companies use value-based pricing? ›

Art, diamonds, technology, fashion, and cosmetics are just some of the industries that use value-based pricing. Think Apple, Starbucks, Balenciaga, Gucci, Louis Vuitton, or Chanel Beauty. Each of these companies bases their prices on what they believe is the perception of value customers have of their products.

What is a synonym for base price? ›

Base price
  • Sense: Noun: cost. Synonyms: cost , expense , value , worth , charge , fare , fee , rate , expenditure , figure , outlay , appraisem*nt, sum , amount.
  • Sense: Noun: consequences or result. Synonyms: ...
  • Sense: Noun: bounty. Synonyms: ...
  • Sense: Verb: set a value on. Synonyms:

What is market based pricing also called? ›

A market pricing strategy, also known as competition-based or market-oriented pricing, involves setting prices based on those that already exist in the market for similar products.

What is price based positioning? ›

Price positioning is the art of setting your products or services at a particular price point that aligns with the perceived value by your customers. It's about finding the sweet spot that balances between customer affordability and revenue generation for your business.

What is the market price based method? ›

Market-based pricing is when a price of a product is set according to current market prices for the same or similar products. In other words, market-based pricing means setting prices in line with your competitors and the prices of their products.

What is a price based policy? ›

Price-based policy instruments are policy measures that could help generate revenue and reduce cost differentials with other technologies/products. ...

What is the meaning of usage based pricing? ›

What is usage-based pricing? With usage-based pricing the price a customer pays for a service is based on their consumption (or usage). So, instead of paying for how much they expect to need (an estimate of capacity) with subscriptions, they only have to pay for how much they actually use.

What is the method of pricing based on? ›

Ans. The two types of pricing are cost-oriented and market-oriented pricing methods. The cost-oriented method of pricing is a traditional method that is widely used by most entrepreneurs even today. While in the market-oriented pricing method, the product price is decided based on the latest market trend and research.

What is product based pricing? ›

What is product pricing? Product pricing is a process that entails the translation of product value into quantitative terms. Pricing decision is usually made before its initial release to the market, however, businesses can change the selling price at any point for a variety of reasons.

What is customer based pricing? ›

Customer value-based pricing is a pricing strategy where businesses charge a price based on the perceived value of their product or service to the customer. In other words, companies set their prices based on how much value their customer feels they will get from the product or service.

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