Partner Brands (2024)

FAQs

How many followers do you need to partner with brands? ›

You might think a large follower count is essential to become a brand ambassador, but there's more to the story. Often, brands might look for influencers with a minimum of 1,000 followers, yet the focus is increasingly on the quality of those followers. The suitable follower count varies with the brand's needs.

A brand partnership is a mutually beneficial agreement between two or more businesses. All parties agree to help one another by promoting and sponsoring each other or creating content together. Brand partnerships aim to increase brand recognition and ultimately boost sales and customer loyalty.

Nano-influencers (500–10,000 followers): $10 to $100 per post. Micro-influencers (10,000–50,000 followers): $100 to $500 per post. Mid-tier influencers (50,000–100,000 followers): $500 to $5,000 per post. Macro-influencers (100,000–500,000 followers): $5,000 to $10,000 per post.

You're much better off having 1,000 followers that actually care what you have to say and really trust your opinion—and brands feel that way too.” Because your audience trusts you more, they're more likely to pay attention to your suggestions.

Affiliates are typically independent marketers seeking commission, while partners may receive different types of compensation and collaborate on deeper levels with companies. Affiliate marketing has evolved from a niche medium to a primary sales driver, with the potential for massive growth and sales.

Collab pay FAQs

The average Collab hourly pay ranges from approximately $23 per hour (estimate) for an Intern to $59 per hour (estimate) for a Junior Partner Manager.

The number of followers you need to be a brand ambassador varies by program—but many companies use 10,000 followers as a minimum benchmark.

The Instagram Collab feature is available to all users, regardless of their follower count. In fact, even if you have a smaller following, many creators and brands may be interested in collaborating with you if your engagement is solid!

Similar to other social media platforms, you should have at least 10,000 followers for brands to consider you. If you meet this requirement, in addition to the basic TikTok rules, it is likely you can get sponsored by a brand or business on TikTok.

Create your content as usual, then turn the “Add Paid Partnership Label” toggle on. Tap “Add Brand Partners” to add the name of the business in your post.