New Study Reveals the Lifetime Value of a Blog Post (2024)

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New Study Reveals the Lifetime Value of a Blog Post? ›

Carried out by Halverson Group(Open Link in new window), the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g. unique monthly visitors), showing that traditional measurement practices are not only imprecise, but significantly under-valuing the performance ...

Studies show the average lifespan of a blog post is 2 years! Based on this enduring post life, blogs have the highest return on investment of all the listed options. Blogging often will increase engagement and traffic. Consistent posts will build trust with your audience by continuing to meet their expectations.

The Pareto Principle, also known as the 80/20 Rule, states that 80% of your results come from just 20% of your efforts and activities. When applying this to your blog, you may notice that approximately: 80% of your blog traffic comes from 20% of your posts. 80% of your income comes from the top 20% of your posts.

Tips for blogging in 2024. Now that we know the answer is yes, people still read blogs, how do you make yours stand out with 600 million blogs on the internet? I use these blogging tips for every article to attract and keep blog readers: Quality and quantity matter.

The Formula = Average Monthly Profit x The Multiple

This method considers your average monthly profit and your blog's multiple. Once that is done, you multiply them together, yielding a figure representing your blog's value.

Alternatively, old content is less likely to receive new backlinks because the information is outdated. Updating old blog posts can help you keep the backlinks your page has already received and acquire new backlinks by reinforcing the value and authority of your content with current information.

The ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. This length allows you to provide your readers with enough information to be informative and helpful, while also keeping their attention.

Post a new blog post every day for the first week, one every other day for the second week, and then follow what will become your regular schedule (so 1-2 a week or so). Using this strategy, you'd want to have around 12 posts ready for launch.

At the very least, if you're going to write short blogs, try to hit at least the 300-word mark. A post between 400-600 words is widely considered the “standard” length, and it's a good middle ground if you're looking to get more social shares and comments.

For example, if you aim to be a thought leader with long-form articles, you should post at least twice per month. But if you are producing short-form content or quick tips, you might want to consider posting over four articles per month.

Who reads blogs anymore? ›

In fact, a whopping 77% of internet users regularly read blogs to gain valuable information and insights, while 60% of businesses use blogs as a key marketing strategy to drive traffic and sales. These statistics demonstrate the enduring appeal of blogs, which continue to thrive in today's digital age.

Blogging.org Blogging Earnings Report

After quizzing 1,000 U.S. bloggers about their earnings, it found that “81% of bloggers never made even $100 from blogging” and only about “8% made enough to support a family”. These surveys put the percentage of bloggers who earn a full-time income at about 5-8%.

Creating a successful blog takes focus, purpose and planning, and it also requires enough flexibility to edit that plan as needed. There shouldn't be any fluff. Everything, even if it's on the “light” side, should be worthwhile for your audience – everything should have a benefit.

You can plan to allocate 80% of your content creation schedule to adding new content and 20% to updating and reposting existing blog content. This means for every four new blog posts you publish, you update one existing post, for example.

Average Lifespan of Social Media Posts by Platform

After the 48-hour period, the post is less likely to receive much attention. On LinkedIn, posts last even shorter– with an average of 24 hours. And on Facebook, although it varies, a post typically receives around 75% of its total activity within the first five hours.

Your blog readers want your post to cover your topic quickly—but they want you to go into enough detail to make it worth reading. For most topics, that means at least 1,000 words—but if you're creating an in-depth guide, like my guide to starting a blog, you could be looking at well over 5,000 words.

The ideal blogging frequency to increase organic traffic for small blogs is 3-4 times a week with new posts. The ideal blogging frequency to increase organic traffic for large blogs is 4-5 times a week with new and updated posts.