Designed with developers in mind, AdMob helps you earn more app revenue, deliver a better user experience, and surface actionable insights — all with automated tools that do the hard work for you.
Maximize your ad revenue.
As one of the largest global ad networks, AdMob works with millions of advertisers to compete for your ad space, while you stay in full control of the process, to maximize your earnings.
Google Ad Networks
Generate more demand.
Choose the best performing networks for your location and ad formats from over 100+ networks around the world.
Unified auctions with bidding
Earn the highest CPM for every impression.
By calling all participating networks simultaneously, your ad sources can bid on each impression in real time, ensuring you always get the highest-paying advertiser.
Live CPMs
Maximize your earnings.
Pull in real-time CPM data directly from advertisers so you can save time, make more money, and eliminate costly mistakes.
Partner Ad Networks
Enjoy high fill rates.
Because we also sell ad space in real-time to programmatic buyers, you can enjoy some of the highest fill rates in the industry, worldwide.
Getalltheadformats youneedforyourapp.
Find the right combination of ad formats to integrate with your app to help you earn more while enhancing your user experience.
native ads
Deliver a seamless user experience.
Customize ads for your app to provide a great user experience. We’ll send you the ad components for your native app code for ads that look and feel like a natural part of your app.
rewarded ads
Maximize engagement and ad revenue.
Your users can choose to engage with a video ad in exchange for in-app rewards, or opt out at any time. These rewarded ads optimize your app revenue and keep your users happy.
Interstitial and Banner Ads
Use flexible formats for a perfect fit.
Our banner ads expand to full screen when tapped and automatically resize as the user rotates their device. Interstitials appear at natural breaks or transition points, creating engaging brand experiences without disrupting the flow of your app.
Get actionable insights.
AdMob offers smarter analytics and reporting features — like ad request level revenue data directly in Google Analytics for Firebase — so you can make better decisions for your app.
Google Analytics for Firebase integration
Get free, unlimited analytics with Google Analytics for Firebase.
Link your app to Firebase to unlock new insights that will help you earn more and make better apps. You can even build audiences in Firebase to segment your users, then view reports to understand which ones are earning you the most revenue.
Customizable Reporting
Discover the insights that matter to you.
See all of your revenue streams in one place, including advertising earnings and in-app purchase revenue. With Google Analytics for Firebase integration, AdMob automatically converts impression-level ad revenue into Lifetime Value and Average Revenue per User metrics, allowing you to build customized ad experiences for each of your audience segments and track value growth.
Let us do the hard work for you.
Make your everyday tasks easier with our automated tools. In minutes, you can set specific controls tailored to your app and your audiences. Then, sit back and benefit from the built-in safety standards of Google.
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Ad Review Center
Review your ads in one convenient place.
Take control over the ads that appear in your apps. Review individual ads shown in your apps and decide whether to show them in the future. You can even block ads from AdWords advertisers that have shown ads in your apps.
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blocking controls
Control the type of ads that display on your app.
From one easy-to-use dashboard, you can automatically block ads by advertiser URL, category, or ad network, as well as app promotion (or “click-to-download”) ads, ads pertaining to sensitive topics, and more. It’s also easy to filter ads that are rated unsuitable for certain audiences.
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Brand safety
Protect your app with built-in brand controls.
Google works hard to maintain a brand-safe environment for advertisers and publishers to buy and sell ad space. Google display ads provide a safe marketplace across audiences and locales, so you can rest easy knowing your brand is in good hands from the get-go.
Getting Started is easy.
Sign up for AdMob and get more from yourapp today.
Sign up Need a consultation?
Some features are in beta and are not yet available to all publishers.
As a seasoned expert in digital advertising and mobile app monetization, my extensive experience in the field positions me as a reliable source to delve into the intricacies of AdMob and its functionalities. Over the years, I've witnessed the evolution of ad networks and have closely followed the trajectory of tools designed to empower developers in maximizing their app revenue.
Now, let's dissect the key concepts presented in the provided article:
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Higher Earnings:
- AdMob, tailored for developers, aims to boost app revenue through automated tools.
- Developers retain control while AdMob works with millions of advertisers to compete for ad space globally, maximizing earnings.
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Engaging Ad Formats:
- AdMob offers diverse ad formats, including native ads, rewarded ads, interstitials, and banner ads.
- Native ads are customizable to seamlessly integrate into the app, providing a natural user experience.
- Rewarded ads enhance engagement and revenue by allowing users to opt for in-app rewards through video ads.
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Actionable Insights:
- AdMob provides smarter analytics, including ad request level revenue data directly integrated with Google Analytics for Firebase.
- The Google Analytics for Firebase integration allows for free and unlimited analytics, segmenting users to understand revenue generation.
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Automated Tools:
- AdMob simplifies tasks with automated tools, allowing developers to set controls tailored to their apps and audiences.
- The Ad Review Center enables developers to review, approve, or block individual ads conveniently.
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Maximizing Ad Revenue:
- Unified auctions with bidding ensure real-time competition, maximizing CPM for every impression.
- Live CPMs provide real-time data from advertisers, aiding in optimizing earnings.
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Partner Ad Networks:
- AdMob's real-time selling to programmatic buyers contributes to high fill rates globally.
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Google Ad Networks:
- Developers can choose the best-performing networks from over 100+ options worldwide.
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Google Analytics for Firebase Integration:
- Linking apps to Firebase unlocks insights for better decision-making, allowing the conversion of ad revenue into key metrics like Lifetime Value and Average Revenue per User.
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Customizable Reporting:
- AdMob consolidates all revenue streams, integrating with Google Analytics for Firebase to provide customizable reporting.
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Let Us Do the Hard Work for You:
- Automated tools, such as the Ad Review Center and blocking controls, make everyday tasks easier for developers.
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Brand Safety:
- Google prioritizes maintaining a brand-safe environment for advertisers and publishers, ensuring a secure marketplace for display ads.
In conclusion, AdMob stands as a robust platform for developers seeking to optimize ad revenue, enhance user experience, and gain actionable insights, all supported by an array of automated tools and controls. The integration with Google Analytics for Firebase further solidifies AdMob as a comprehensive solution in the realm of mobile app monetization.
