8. Choose catchy and representative pictures
Did you ever heard “don’t judge a book by its cover?” Well, this metaphor doesn’t work on Etsy! Considering that you’re selling craft suppliers, handmade or vintage products, people need to see what they’re buying, trying to figure out the dimensions, quality, and specifics of the products.
Carefully choose high-quality photos, which can give your clients all the information at a glance.
For more: Listing Image Requirements
9. Become a top seller achieving a positive feedback score
As a seller, your main goal is to satisfy your customers, to loyalize those who have already bought your products, and attract new potential clients. Etsy algorithm prioritizes sellers with high ratings. Here are some tips to boost your rating:
- Try to be clear on product specifications
- Be accurate on shipping time
- Reply to your customers’ questions
- Privately ask your loyal customers some feedbacks and suggestions to improve their shopping experience at your e-stores
10. Consider launching an Ad campaign
Sometimes promoting your items could be a useful shortcut to let customers know about your store and your products. Ads are displayed in strategic page positions to maximize the chances of sales and clicks, helping you to climb up the Etsy page results.
Although the Etsy algorithm will optimize the reachability of your ads (and of your products accordingly), you need to evaluate strategic bidding for your listings, avoiding waste of money. Indeed, Ad promotion on Etsy follows the auction system, basically, the highest is your bid price, the most will be the chance to be displayed in a strategic spot.
Nevertheless, you should consider that the amount you invest in ads will reduce the value of your sales, thus don’t overspend, but choose a budget affordable for your business and decide in advance your max bid limit (at least $1).
Besides in app-adverting, you may consider running promotions on social media. For instance, by using a lookalike campaign to reach traffic similar to your buyer niche, you can reach more people interested in your products.
