How to Master Analyzing the Cash Flow Statement | Old School Value (2024)

How to Master Analyzing the Cash Flow Statement | Old School Value (1)

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What You Will Learn

  • How to analyze financial statements for quick research
  • How to Analyze financial statements using Aerogrow as an example

In this post, I’ll be going over a few basic ideas of what to look for in financial statements, not how to read them, for the beginner investor wanting to research or keep up to date with their companies. AeroGrow (AERO) will serve as a very nice example with plenty of warnings signs.

The purpose of this post is to help you understand the company’s health and let you decide whether it is worth the extra effort to take the next step and plug in numbers for ratios and other metrics.

FYI, I exited my position in AeroGrow with a huge 60% loss even though I had the opportunity to lock in a 20% gain. I made many mistakes on this one (let’s just conclude I didn’t even read the statements properly) and you will see why I had no other choice than to sell once I woke up. Hopefully, you won’t make the same mistake as me.

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Financial Statements Basics

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There are 3 parts to a financial statement. The Income Statement, Balance Sheet and the Statement of Cash Flows. Online sites usually show them in the mentioned order, but I always start with the Cash Flow statement and work backwards. Usually, a majority of the companies don’t make it past the statement of cash flows.

I will assume you understand the basic definitions of words such as liabilities, assets, depreciation, amortization etc. If not, the following pages should bring you up to speed.

  1. The SEC’s Beginner’s guide to Financial Statements
  2. Moneychimp has a nice and easy to read explanation
  3. This is a 52 page detailed PDF written by Merrill Lynch (a shame they didn’t read their own material)

Intro to Cash and the Statement of Cash Flows

The Statement of Cash Flows details all cash inflow and outflows and boils it down to how much cash the company has generated in a given period. Income statement and balance sheets include the future incoming and outgoing cash recorded as credit.

Cash is king and is the blood of a business – it has to flow evenly. Holding plenty of cash is never a bad thing but there are exceptions to this as well. On the other hand, too much outflow in one area is the equivalent of getting shot and seeing blood pour out from the hole. The basic and key idea is that cash is what a company needs to be healthy and generate earnings.

Cash flow is calculated by adding and subtracting certain items to the net income. These adjustments must be made because non-cash items may be included into the net income even though it does not represent any cash in the bank.

e.g. You sell an item with a condition that the buyer can use it for 30 days, and if they like it, they pay for it. Otherwise they return it during the 30 day period without paying anything. In this case, accounts receivables will go up which makes it seem like the assets have increased, but in cash terms, you did not receive a single cent. Thus the importance of seeing how this number is stated in the statements.

The AeroGrow Statement of Cash Flows

Accounts Receivable

If accounts receivable decreases from the previous years (you have to compare by going back a few years), this means that more cash has entered the company from customers paying off their credit accounts. If accounts receivable increases, this means that the company has sold more products that money received.

In AeroGrow’s latest filing 10-Q filing (see above), we see that the cash related to accounts receivable decreased by $9.9 million compared to a decrease of $3 million a year ago. In other words, AERO sold $9.9 million worth of goods without being paid, compared to $3 million the prior year. They are both bad numbers, but the latest increase is a whopping 330%!

This is a huge warning sign that management is desperately, in a maniacal way, trying to get their products onto any available shelf. Far too aggressive.

Inventory

Same for inventory, which they burned $5.7 million on. Rather than managing it, they’ve multiplied it like co*ckroaches. They currently have $8.5 million in finished goods which I assume is supposed to meet the demand they were expecting, except they have announced an expected slow down.

It would have been better to keep it as raw materials and streamline assembly processes in order to meet demand. Raw materials could be sold at commodity prices if it came down to it, but finished goods collecting dust will only fetch 50% at best in a fire sale.

Good indicator that management is unrealistic with performance and does not perform proper market research.

(If raw materials increase but finished goods decrease, it means the company has a problem with efficiency, processes and ultimately meeting demand.)

Accounts Payable

The third big warning sign is accounts payable. Since this is a positive number, the cash hasn’t left yet, so it’s been added back to net income because it is stated as a liability in the Balance Sheet.

This means that AERO has delayed the payment but will have to pay this huge amount in another period. An increase of $7.7 million in payables will surely require the company to look for further credit or dilute shareholders in order to pay it down.

Cash From Operations

For a company to be healthy, the cash from operating activities should be positive, but the quality of the cash is just as important.

The net income at the top of the Cash Flow Statement should preferably be a high positive number and the adjustment differences should not be huge. If this is the case, the majority of cash from net income should drop to the Cash from Operations line.

We see AeroGrow went from a net income of $(2.4 million) to Cash Used in Operations of $(9.2 million) in 6 months. This is $2 million more than the previous year and considering the size of the company, this is a first degree burn.

You can also see the company spending to purchase new equipment and receiving $9 million from financing with over $10 million in debt from $0 one year ago. Not the quality we want to see. Unsuspecting investors may only see the Cash at Beginning of Period of $1.6 million and Cash at End of Period of $0.4 million and think they used up $1.2 million. But we can see the true number is $9.2 million.

Not to mention a $8 million market cap with $10 million in debt and more coming.. you do the math.

Conclusion

The latest news from AERO touts its first every profitable quarter masked behind a mess of cash outflows. We’ve just seen why it’s more important to view cash than earnings.

I don’t mean to pick on AeroGrow, and the company will hate me for writing this, but before getting into the details of ROE, ROA, margins, solvency, turnover etc, taking a quick glance at the statements will reveal the company for what it is and save you from deep trouble.

How to Master Analyzing the Cash Flow Statement | Old School Value (4)

How to Master Analyzing the Cash Flow Statement | Old School Value (2024)

FAQs

How do you master a cash flow statement? ›

How to prepare a statement of cash flows
  1. Choose a time frame and method to use. ...
  2. Collect basic data and documents. ...
  3. Calculate balance sheet changes and add them to the statement of cash flows. ...
  4. Adjust all noncash expenses and transactions. ...
  5. Complete the three sections of the statement.
Jul 2, 2024

How to analyze a cash flow statement? ›

One can conduct a basic cash flow analysis by examining the cash flow statement, determining whether there is net negative or positive cash flow, pinpointing how the outflows compare to inflows, and draw conclusions from that.

How do you interpret the statement of cash flows? ›

To interpret your company's cash flow statement, start by looking at the inflows and outflows of cash for each category: operating activities, investing activities, and financing activities. If all three areas show positive cash flow, your business is likely doing well (although there are exceptions).

How do you memorize cash flow statements? ›

Four simple rules to remember as you create your cash flow statement:
  1. Transactions that show an increase in assets result in a decrease in cash flow.
  2. Transactions that show a decrease in assets result in an increase in cash flow.
  3. Transactions that show an increase in liabilities result in an increase in cash flow.
Feb 28, 2024

What four things a cash flow statement tells you? ›

A cash flow statement provides data regarding all cash inflows that a company receives from its ongoing operations and external investment sources. It includes cash made by the business through operations, investment, and financing—the sum of which is called “net cash flow.”

How do you manipulate cash flow? ›

Let's take a look at some of the most common methods companies use to manipulate their cash flow.
  1. Dishonesty in Accounts Payable.
  2. Selling Accounts Receivable.
  3. Inclusion of Non-Operating Cash.
  4. Questionable Capitalization of Expenses.

What is the formula for cash flow analysis? ›

Add your net income and depreciation, then subtract your capital expenditure and change in working capital. Free Cash Flow = Net income + Depreciation/Amortization – Change in Working Capital – Capital Expenditure. Net Income is the company's profit or loss after all its expenses have been deducted.

How do you manage cash flow analysis? ›

Here are some best practices in managing cash flow:
  1. Monitor your cash flow closely. ...
  2. Make projections frequently. ...
  3. Identify issues early. ...
  4. Understand basic accounting. ...
  5. Have an emergency backup plan. ...
  6. Grow carefully. ...
  7. Invoice quickly. ...
  8. Use technology wisely and effectively.

How to check accuracy of cash flow statement? ›

Verify the classification of cash flows as operating, investing, or financing activities in line with accounting standards. Periodically review and reconcile accounts receivable and payable to align with actual cash movements. Continuously monitor cash flow trends and investigate any significant variances.

What are the three types of cash flow statements? ›

The cash flow statement is broken down into three categories: operating activities, investment activities, and financing activities.

What is the best explanation of cash flow? ›

Cash flow refers to money that goes in and out. Companies with a positive cash flow have more money coming in, while a negative cash flow indicates higher spending. Net cash flow equals the total cash inflows minus the total cash outflows.

What is the theory of cash flow statement? ›

A cash flow statement is a financial statement that shows how cash entered and exited a company during an accounting period. Cash coming in and out of a business is referred to as cash flows, and accountants use these statements to record, track, and report these transactions.

Why is a cash flow statement difficult? ›

It shows the current inflows and outflows of cash but not the projected ones. 9. Inter-industry comparison may be difficult: Cash flow statements do not compare the economic efficiency of one company to another. A company with a large capital investment will often have a larger cash inflow.

What is the best way to visualize cash flow? ›

A Waterfall chart is suitable for showing cash flows. For example, here is an example that visually shows what expenses were deducted from the revenue earned and how much profit was left as a result. Clearly separating the colors of the increase and decrease makes it easier to understand.

What is the most important thing on a cash flow statement? ›

Regardless of whether the direct or the indirect method is used, the operating section of the cash flow statement ends with net cash provided (used) by operating activities. This is the most important line item on the cash flow statement.

How do you manage cash flow statements? ›

Best Practices in Managing Healthy Cash Flow
  1. Monitor your cash flow closely. ...
  2. Make projections frequently. ...
  3. Identify issues early. ...
  4. Understand basic accounting. ...
  5. Have an emergency backup plan. ...
  6. Grow carefully. ...
  7. Invoice quickly. ...
  8. Use technology wisely and effectively.

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