How Much Does TikTok Pay + How to Go Viral on TikTok (2024)

POV: You told yourself you’ll stay on TikTok for only 10 minutes, but it’s been 2 hours and you’re still in bed in the same position scrolling through videos.

TikTok is a place for all kinds of content, and the platform makes it easy for you to scroll through videos for a long time. Did you know that people spend, on average, 68 minutes per day on the app?

But what’s in it for the content creators? How much does TikTok pay?

If you wonder how much TikTok pays creators for those infinite scrolling hours and consistent chuckles, you came to the right place.

Keep scrolling to find out.

So, How Much Does TikTok Pay?

It’s estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video.

That’s all thanks to the TikTok Creator Fund, a program where they committed $300 million to pay creators who use the platform and apply for the program.

Creators receive their funds based on a combination of factors:

• Number of views.
• Authenticity of the views.
• Level of engagement.
• Amount of content being published.

However, to apply for the creator fund, creators must:

• Be based in the US, UK, Germany, France, Spain or Italy.
• Be at least 18 years old.
• Have at least 10,000 followers.
• Have at least 100,000 video views in the past 30 days.
• Have an account that fits TikTok’s Community Guidelines.

While some TikTokers have indicated that there’s room for improvement with this model, the bottom line is that the more videos you create, the more money you can make.

For perspective, remember that the creator fund pays around 2 to 4 cents per 1,000 views.

That means, if your video had one million views, you could make between $20 to $40.

And if your video went viral and you had 10 million views, you could make $200 to $400 from the creator fund.

The good thing about TikTok’s creator fund is that the sky is the limit — it all depends on how many views you get from your videos.

How Much Does TikTok Pay?

Really, How Much Do TikTokers Make?

These TikTokers are likely making a lot of money from strategies aside from the TikTok Creator Fund.

Normally, 30% to 50% of a TikToker’s earnings come from sponsored posts, with some of them charging $100,000 to $250,000 per post.

Making money on TikTok could be a hit or miss, but luckily there’s more than one way to do it.

Well, What Are Ways to Make Money on TikTok?

As we saw, TikTok’s creator fund will likely only give you a small amount of money each month.

So, if you want to start bringing in the big bucks like those TikTokers have, there are a couple of ways to do it.

Here are some popular ways you can make money on TikTok beyond the Creator Fund:

• Creator Marketplace: This is a TikTok platform that matches brands and influencers with the same niche to allow them to collaborate.
• Gifts and tips: Encourage followers to send tips to your account or gifts when you’re live streaming.
• Collaborations and sponsorships: Reach out to brands for collaborations and partnerships where they’ll pay you to show their product on TikTok.
• Affiliate marketing: Include an affiliate link when sharing products and service recommendations, so you can receive a commission.
• Merchandise: Launch your merch and inspire your followers to get them.
• Video platform: Create your own video-on-demand platform and charge members to access exclusive content.

And Any Tips on How to Go Viral on TikTok?

When a TikTok with over 15 million likes pops up on your feed, you might be wondering how it got so big.

Going viral on TikTok depends on a lot of factors, and most of the time it will happen when you least expect it.

But there are ways to increase your chances of going viral on TikTok.

Let’s look over some of them.

1. Understand Your Audience

You can find all kinds of content on TikTok, which also means you’ll find many different communities within the app.

So it’s important to know who your community is and what kind of content they like and share.

For example, if you notice your daily yoga routine TikToks are getting a lot more likes than your healthy recipe ones, it might mean you should invest more time creating exercise videos.

The more you target your audience, the easier will be for users to start sharing or stitching your TikToks.

And since this will lead to more views, it will also increase your chances of showing up on other people’s For You Page or Discover page — which increases your chances of going viral.

2. Promote Your Content

One way to get the word out about your content on TikTok, is to cross-promote it on other social media platforms — such as Instagram, Facebook, and YouTube.

You can do that by sharing just the first few seconds of your TikTok on your Instagram story to make your followers go on your profile to watch the rest.

It’s also a good idea to add a link to your TikTok profile and occasionally post the link for people to follow.

Keep in mind, it’s important to keep sharing your usual content on those platforms, along with your TikTok.

3. Post Regularly

TikTok’s algorithm will favor users who post more frequently and bring more traffic to the platform, so if you want to start showing up on people’s For You page, you will need a schedule.

We know that TikToking every moment of your life might be a bit excessive, but making sure you’re posting regularly is very important.

You can plan to post one TikTok a day, or maybe 3 every week, as long as the quality of your content is still good.

Having a set schedule will also help your followers go back to your page to check out if your new content’s out.

4. Use Hashtags

Remember when hashtags just came out and people would add tons of hashtags to their posts?

Well, they are still useful.

Hashtags can help you target a certain audience or topic so it gets recommended to users. That’s because they help the algorithm know the topic of your video and recommend it to the right people.

3 to 5 hashtags should get your point across, and choosing more specific ones rather than #FYP will make sure you’re competing with fewer videos.

For example, if you’re making a TikTok on how to make boba, you can add #boba #recipe #milktea to your video.

5. Collaborate with TikTokers

Another way to share your TikToks with more people is by collaborating with other creators.

Start to build a relationship with creators with the same niche as you by commenting on their videos and sending them private messages.

That way, you can plan to post collabs on each other’s accounts and create sketches or challenges together.

Collaborating with other TikTokers will help get your videos to a new audience that could potentially start to follow you and like your videos.

6. Keep Up With The Trends

It seems like there’s a new TikTok trend every day, so it can feel difficult to keep up with them.

But if you do know how to keep up with them, take advantage of it.

When a new sound that everyone is using comes out, or everyone is joining a new challenge, jump on the bandwagon.

Keep an eye out for patterns and trends when scrolling through your For You Page, or head over to the Discover page to find trending songs and hashtags.

Post TikToks according to trends to increase your chances of people watching your videos and being featured on users For You pages.

7. Encourage Interaction

Interacting with your viewers can also help increase your views.

Encourage interactions by answering comments and posting TikToks that allow others to Stitch it or answer in the comments section.

Once users interact with your TikTok, there’s a better chance of your videos getting recommended to them again in the future.

Plus, they’ll see you as a potential friend and will want to follow your content.

8. Keep It Short

Although TikTok allows you to post 3-minute videos now, keeping it short might be your best bet.

That’s because viewers are able to keep their full attention while watching shorter videos than longer ones.

Create a quality video that gets your point across in 15 seconds and users will probably watch the whole video — and hopefully many times over.

The shorter the videos, the more you can make. This means more chances of getting more views on your videos.

9. Add CTAs

If you want to keep users coming back to your content, you need to add strong calls to action (CTAs).

Tell your viewers what you want them to do next at the end of your video or in its description. You can ask them to comment what their favorite food is, or maybe ask them to Stitch your video with their favorite exercise.

When you add a CTA at the end, you’ll keep your viewers engaged and wanting to come back.

For example, you can make a video telling a story that happened to you, and recommend viewers to watch the second part on your profile or to leave a comment if they want to see part 2.

10. Use Your Own Audio

You can also create your own audio on TikTok to help you connect with your followers more.

Create a fun and interesting audio that matches your content, and it will likely be recommended to the right audience.

You can also cross-promote your new audio on other platforms or encourage users to stitch your TikTok with your original song.

For example, some TikTokers will post a “sing with me” challenge, where they create a new audio with a beat, and other TikTokers can finish the song by stitching or duetting it.

And since many TikTok audios can go viral overnight, maybe yours will be one of them.

11. Make It Funny

We get it, being funny is something natural. But everyone is funny in their own way… at least we hope so.

Making your TikToks funny can encourage people to share it and engage with your content.

Did something funny happen during your day and you just couldn’t believe it? TikTok it.

Did you remember a joke your brother made as a kid? TikTok it.

The options are endless, and you can always put a smile on someone’s face.

Infographic: Making Money on TikTok – The Ultimate Guide

Wrapping This Up

As we saw, some TikTokers believe the TikTok Creator Fund has room for improvement, but it can still make you some passive income.

And if you’re successful enough, we might even be sliding into your DMs asking “How much does TikTok pay you?”

Finally, if you want to create your own video-on-demand platform to share exclusive content, start a free trial with usand learn everything Uscreen can do for you.