How do consumers feel about streaming services vs. cable? | SurveyMonkey (2024)

FAQs

How do consumers feel about streaming services vs. cable? | SurveyMonkey? ›

More than half (58.5%) indicate that streaming services are cheaper than cable/satellite and a third say that streaming is more convenient for on-demand programming than cable/satellite services.

While streaming prices continue to increase, there are no taxes or hidden costs. You also don't have to worry about fees for leasing equipment, contracts (unless you do an annual plan) or waiting (or paying) for the cable guy to come out for repairs or installation.

If you're looking purely at the quality of channels offered, cable provides better packages than live TV streaming services. You'll get more channels in total and the option to save by bundling with an internet plan. Streaming also comes with several benefits you won't get from cable.

According to Nielsen's The Gauge, a monthly report on TV viewing behavior in the United States, streaming services surpassed cable TV for the first time in July 2022, when it accounted for 34.8 percent of daily TV consumption, versus 34.4 percent for cable and 21.6 percent for broadcast.

Amdocs' "The New Streamer 2024” report recently found that original content (72%) is the top feature consumers believe makes a subscription worth the investment, followed by ew content every few weeks (59%), access to older titles (55%) and the ability to watch content anywhere (49%).

Some services have the feature to download and store content on the device, but even so, the content lasts for a limited time. You need an internet connection to access streaming services. In addition, having poor internet causes buffering and other streaming problems, which means an overall poor viewing experience.

Streaming has surpassed cable as America's most-watched viewing platform. Amid the first combined work stoppage involving writers and actors represented by the WGA and SAG-AFTRA, some streaming platforms still scored some wins.

A quarter of people said that quality is the reason they don't use streaming services. Avoiding skips, delays or lower resolution while watching streaming TV is important to them. Large chunk of viewers are no longer streaming: 40% have used streaming services and have since stopped.

Watching live sports on cable was the main reason that has kept Americans from getting rid of cable as of 2022, according to 19.5 percent of respondents to a survey. Second common factor was watching live entertainment events, such as the award shows, with around 11.7 percent of people interviewed.

Use An HD Antenna To Watch Over-The-Air TV

To get started, select an indoor antenna compatible with your area and powerful enough to deliver the local channels you want. Next, connect the TV antenna using a coaxial cable or converter box for older TVs. Then use your TV's menu system to scan for available channels.

What is the number one streaming service? ›

Netflix is the biggest streaming service in the world. The company reported 269.6 million global paid memberships as of March 31, 2024. That number was up 3.6% from the previous quarter, and up 16% year-over-year.

Watch Your Favorite Shows Whenever & Wherever You Want

Besides the ease of set-up and potential cost savings, streaming's portability means you'll never have to worry about missing your favorite programs or waiting around to watch them.

Cable has been dying out, and streaming is becoming the new norm. That's not a surprise to any college students, given it's significantly more convenient to watch shows and movies from our devices compared to buying them individually for a larger price.

(CNN)– Netflix, Disney, Hulu, Max, if you subscribe to any of those or more, you are not alone. Deloitte insights' new 'digital media trends' report found U.S. households subscribing to video-streaming services spend $61 a month on average for four services. That's a $13 increase from last year's survey.

No wonder: Paramount, the media empire controlled by Shari Redstone, lost $1.6 billion on streaming last year. Comcast lost $2.7 billion on its Peaco*ck streaming service. Disney lost about $2.6 billion on its services, which include Disney+, Hulu and ESPN+.

Streaming vs.

To sum it up, while cable provides a stable, comprehensive, and often localized experience, streaming offers flexibility, personalized content, and the freedom of commitment-free viewing.

It's getting a lot harder for streaming services to hold on to their customers. Crystal Revis, a mother of six in Lynn Haven, Fla., recently canceled her subscriptions to Disney+ and Paramount+, among others, because of their swelling price tags and the rising cost of living.

One reason is that video streaming services have done a terrible job at keeping subscribers. In the last four years, the weighted average churn rate for U.S. streamers has almost tripled to 5.5%, according to a new report from the streaming analytics firm Antenna.

Cost Savings

While traditional cable or satellite subscriptions can be expensive, streaming services often offer more affordable alternatives. Firstly, streaming platforms typically have different subscription plans to choose from, allowing you to select the one that fits your budget and preferences.

Is streaming just becoming cable again? ›

Seventeen years after Netflix and Hulu kicked off a streaming revolution, it's looking more like cable than ever. By Alex Cranz, deputy editor and co-host of The Vergecast. She oversaw consumer tech coverage at Gizmodo for five years.