Financial Ratios (2024)

The use of financial figures to gain significant information about a company

A free best practices guide for essential ratios in comprehensive financial analysis and business decision-making.

Written byCFI Team

What are Financial Ratios?

Financial ratios are created with the use of numerical values taken from financial statements to gain meaningful information about a company. The numbers found on a company’s financial statements – balance sheet, income statement, andcash flow statement – are used to perform quantitative analysisand assess a company’s liquidity, leverage, growth, margins, profitability, rates of return, valuation, and more.

Financial Ratios (1)

Financial ratios are grouped into the following categories:

  • Liquidity ratios
  • Leverage ratios
  • Efficiency ratios
  • Profitability ratios
  • Market value ratios

Uses and Users of Financial Ratio Analysis

Analysis of financial ratios serves two main purposes:

1. Track company performance

Determining individual financial ratios per period and tracking the change in their values over time is done to spot trends that may be developing in a company. For example, an increasing debt-to-asset ratio may indicate that a company is overburdened with debt and may eventually be facing default risk.

2. Make comparative judgments regarding company performance

Comparing financial ratios with that of major competitors is done to identify whether a company is performing better or worse than the industry average. For example, comparing the return on assets between companies helps an analyst or investor to determine which company is making the most efficient use of its assets.

Users of financial ratios include parties external and internal to the company:

  • External users: Financial analysts, retail investors, creditors, competitors, tax authorities, regulatory authorities, and industry observers
  • Internal users: Management team, employees, and owners

Liquidity Ratios

Liquidity ratios are financial ratios that measure a company’s ability to repay both short- and long-term obligations. Common liquidity ratios include the following:

The current ratio measures a company’s ability to pay off short-term liabilities with current assets:

Current ratio = Current assets / Current liabilities

The acid-test ratio measures a company’s ability to pay off short-term liabilities with quick assets:

Acid-test ratio = Current assets – Inventories / Current liabilities

The cash ratio measures a company’s ability to pay off short-term liabilities with cash and cash equivalents:

Cash ratio = Cash and Cash equivalents / Current Liabilities

The operating cash flow ratio is a measure of the number of times a company can pay off current liabilities with the cash generated in a given period:

Operating cash flow ratio = Operating cash flow / Current liabilities


Leverage Financial Ratios

Leverage ratios measure the amount of capital that comes from debt. In other words, leverage financial ratios are used to evaluate a company’s debt levels. Common leverage ratios include the following:

The debt ratio measures the relative amount of a company’s assets that are provided from debt:

Debt ratio = Total liabilities / Total assets

The debt to equity ratio calculates the weight of total debt and financial liabilities against shareholders’ equity:

Debt to equity ratio = Total liabilities / Shareholder’s equity

The interest coverage ratio shows how easily a company can pay its interest expenses:

Interest coverage ratio = Operating income / Interest expenses

The debt service coverage ratio reveals how easily a company can pay its debt obligations:

Debt service coverage ratio = Operating income / Total debt service

Efficiency Ratios

Efficiency ratios, also known as activity financial ratios, are used to measure how well a company is utilizing its assets and resources. Common efficiency ratios include:

The asset turnover ratio measures a company’s ability to generate sales from assets:

Asset turnover ratio = Net sales / Average total assets

The inventory turnover ratio measures how many times a company’s inventory is sold and replaced over a given period:

Inventory turnover ratio = Cost of goods sold / Average inventory

The accounts receivable turnover ratio measures how many times a company can turn receivables into cash over a given period:

Receivables turnover ratio = Net credit sales / Average accounts receivable

The days sales in inventory ratio measures the average number of days that a company holds on to inventory before selling it to customers:

Days sales in inventory ratio = 365 days / Inventory turnover ratio

Profitability Ratios

Profitability ratios measure a company’s ability to generate income relative to revenue, balance sheet assets, operating costs, and equity. Common profitability financial ratios include the following:

The gross margin ratio compares the gross profit of a company to its net sales to show how much profit a company makes after paying its cost of goods sold:

Gross margin ratio = Gross profit / Net sales

The operating margin ratio, sometimes known as the return on sales ratio, compares the operating income of a company to its net sales to determine operating efficiency:

Operating margin ratio = Operating income / Net sales

The return on assets ratio measures how efficiently a company is using its assets to generate profit:

Return on assets ratio = Net income / Total assets

The return on equity ratio measures how efficiently a company is using its equity to generate profit:

Return on equity ratio = Net income / Shareholder’s equity

Learn more about the different profitability ratios in the following video:

Market Value Ratios

Market value ratios are used to evaluate the share price of a company’s stock. Common market value ratios include the following:

The book value per share ratio calculates the per-share value of a company based on the equity available to shareholders:

Book value per share ratio = (Shareholder’s equity – Preferred equity) / Total common shares outstanding

The dividend yield ratio measures the amount of dividends attributed to shareholders relative to the market value per share:

Dividend yield ratio = Dividend per share / Share price

The earnings per share ratio measures the amount of net income earned for each share outstanding:

Earnings per share ratio = Net earnings / Total shares outstanding

The price-earnings ratio compares a company’s share price to its earnings per share:

Price-earnings ratio = Share price / Earnings per share

Related Readings

Thank you for reading CFI’s guide to financial ratios. To help you advance your career in the financial services industry, check out the following additional CFI resources:

Financial Ratios (2024)

FAQs

Are financial ratios enough to make internal or external decisions related to a company? ›

Financial ratios help both internal and external users of information make informed decisions about a business.

How do you solve for financial ratios? ›

To calculate this financial ratio, we need to divide our total liabilities by our total assets. This time, again, we will also get a decimal number, which we can turn into a percentage.

What are the 5 financial ratios used to determine? ›

5 Essential Financial Ratios for Every Business. The common financial ratios every business should track are 1) liquidity ratios 2) leverage ratios 3)efficiency ratio 4) profitability ratios and 5) market value ratios.

Why are financial ratios misleading? ›

Reported values on balance sheets are often different from "real" values. Inflation affects inventory values and depreciation, as well as profits. If you try to compare ​balance sheet information from two different time periods and inflation has played a role, there may be distortion in your ratios.

What are the limitations of financial ratios? ›

Limitations of Ratio Analysis

Ratios ignore the price level changes due to inflation. Many ratios are calculated using historical costs, and they overlook the changes in price level between the periods. This does not reflect the correct financial situation.

What is the rule of thumb for financial ratios? ›

A general rule of thumb is to have a current ratio of 2.0. Although this will vary by business and industry, a number above two may indicate a poor use of capital. A current ratio under two may indicate an inability to pay current financial obligations with a measure of safety.

What is the easiest way to calculate ratios? ›

Since ratios compare data between two numbers of the same kind, this means your formula would be A divided by B. For instance, if A equals 5 and B equals 10, then your ratio will be 5 divided by 10.

How do you explain financial ratios of a company? ›

A financial ratio is used to calculate a company's financial status or production against other firms. It is a tool used by investors to analyse and gain information about the finance of a company's history or the entire business sector.

What is the most important financial ratio? ›

Return on equity ratio

This is one of the most important financial ratios for calculating profit, looking at a company's net earnings minus dividends and dividing this figure by shareholders equity. The result tells you about a company's overall profitability, and can also be referred to as return on net worth.

What is a good quick ratio? ›

Generally speaking, a good quick ratio is anything above 1 or 1:1. A ratio of 1:1 would mean the company has the same amount of liquid assets as current liabilities. A higher ratio indicates the company could pay off current liabilities several times over.

What is something to watch out for when using financial ratios? ›

When using financial ratios, there are several things to watch out for like different sources used, time taken to calculate and they cannot be relied on exclusively. One of the most important things to be mindful of is that different sources calculate them differently.

Is financial analysis internal or external? ›

If conducted internally, financial analysis can help fund managers make future business decisions or review historical trends for past successes. If conducted externally, financial analysis can help investors choose the best possible investment opportunities.

What are the internal and external factors affecting financial decisions? ›

Internal and external factors are the two types. Internal factors include the nature of the firm, its size, its structure, and the structure of its assets, among others. Economic conditions, tax policy, government regulation, capital structure, and financial markets are all examples of external factors.

Why are financial ratios important in decision making? ›

Ratio analysis is vital for assessing a company's financial position, liquidity, profitability, risk, solvency, efficiency, and fund utilization. Ratio analysis provides a comparison of financial results and trends, aiding decision-making for company shareholders' investments.

Who are the internal and external users of financial ratios? ›

Users of financial ratios include parties external and internal to the company: External users: Financial analysts, retail investors, creditors, competitors, tax authorities, regulatory authorities, and industry observers. Internal users: Management team, employees, and owners.

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