{ "page": { "pageInfo": { "pageType": "content-page" }, "components": [], "section": "isb:en:research-thought-leadership:research-centres-institutes:cbi:Webinars:evolution-and-revolution-of-fintech", "pageName": "Evolution and Revolution of FinTech" }, "events": [], "form": [], "search": {}, "file": [], "user": [], "error": []}
{ "salesforceUrl":"https://webto.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8" , "solrUrl":"https://www.isb.edu/solr/university", "initialRouteUrl":"https://hrm.exchange.isb.edu/ProdAEMEvents/Articles" , "siteName":"isb" , "serverDownMessage":"Internal server error, please try again after some time" }
[{"text":"00N0I00000KT1fD","value":"utm_source"},{"text":"00N0I00000KT1fI","value":"utm_medium"},{"text":"00N0I00000KT1fN","value":"utm_campaign"},{"text":"00N0I00000KT1fS","value":"uterm"},{"text":"00N0I00000KT1md","value":"adgroupname"},{"text":"00N0I00000KT1mx","value":"keyword"},{"text":"00N0I00000KT1nR","value":"creative"},{"text":"00N0I00000KT1ng","value":"devicemodel"},{"text":"00N0I00000KT1nq","value":"placement"},{"text":"00N0I00000KT1ot","value":"target"},{"text":"00N0I00000KT1o0","value":"device"},{"text":"00N0I00000KT1o5","value":"network"},{"text":"00N0I00000KT1oA","value":"matchtype"},{"text":"00N0I00000KT1oF","value":"gclid"},{"text":"00N0I00000KT1nM","value":"campaignname"},{"text":"00N0I00000KT1n7","value":"term"},{"text":"","value":""}]
- ABOUT ISB
- STUDY AT ISB
- ISB Online
- EXECUTIVE EDUCATION
- News
- Events
- External Relations
- I-Venture @ ISB
- Alumni
- Hire from ISB
- Careers
- Give to ISB
ABOUT ISB
- Overview
- Leadership
- ISB Advantage
- Sustainability at ISB
FACULTY & RESEARCH
- Overview
- Faculty Directory
- Area Leaders
- Research Directory
- Initiatives
- Faculty Recruitment
- Institutionall Review Board (IRB)
STUDY AT ISB
- Overview
- Post Graduate Programmes
- Advanced Management Programmes
- Doctoral Studies
- I-Venture Immersive
ISB Online
EXECUTIVE EDUCATION
BACK
ISB Experience Tailored to you
Help us tailor the website experience to your taste. Make some selections to let the website work better for you.
I am Interested in
- SALES
- ENTREPRENEUERSHIP
- GENERAL MANAGEMENT
- POLICY MAKING
- Marketing
- IT & ANALYTICS
- HEALTH
- FAMILY BUSINESS
Suggestions for You
View Complete Profile
Search ISB
Unlocking the Power of Intangible Assets: A Deep Dive into Value Creation and Appropriation
In a world where business dynamics are constantly evolving, the role of intangible assets in promoting growth and resilience has come to the forefront. The shift in investment trends from the 20th to the 21st century is a testament to the increasing significance of intangible assets over tangible ones. Notably, companies like Apple, Microsoft, and Amazon have captured attention with their higher price-to-book ratios, underscoring the emphasis they place on intangible assets such as customers, distribution networks, brands, intellectual property, and market presence.
Long-term Focus: Recognising the Ascendancy of Intangible Assets
The webinar shed light on the long-term focus required to harness the potential of intangible assets effectively. It became evident that intangible assets are now more popular and influential than their tangible counterparts. This paradigm shift in investment preferences signifies the recognition of intangible assets as drivers of sustainable growth and resilience in an ever-changing business landscape.
Process Integration: A Case Study of Microsoft
Microsoft served as an exemplary case to illustrate the importance of process integration. By examining the differences and similarities between retailers and retail banks, the webinar underscored the critical role of financial services integration across various industries. Microsoft's success story in effectively integrating processes across its business domains highlighted the transformative potential of such integration efforts.
Value Creation and Appropriation: A Delicate Balancing Act
The concept of value creation and value appropriation was a central theme of the webinar. It emphasised that as firms strive to create value for their customers, they must also possess the capabilities to appropriate the value they generate. This intricate balance, encompassing technology adoption and value creation, constitutes a crucial aspect of organisational success.
Evolution of FinTech: Transforming the Financial Sector
The evolution of the financial sector through the adoption of technology was a noteworthy discussion point. The transformation from a traditional business model to one that incorporates FinTech elements exemplified the industry's adaptability to changing dynamics. The initial application of technology focused on streamlining processes, expanding customer reach, and cross-selling and upselling products. Today, technology has evolved to enhance services, reduce costs, and increase convenience. For instance, State Bank of India (SBI) utilizes big data and analytics to lower customer acquisition costs, resulting in shorter onboarding times, substantial growth, larger accounts, and improved customer retention rates.
PayTM: An Indian Success Story with Lessons Learned
The webinar delved into the intriguing case of PayTM, which successfully launched in India and quickly reached great heights. PayTM's integration of Uber's business model for payments, coupled with the backdrop of India's demonetisation policy, played a pivotal role in its early success. However, as the business expanded its suite of financial services and announced an initial public offering (IPO), its stock prices experienced both highs and lows. A significant factor contributing to this roller-coaster ride was the introduction of Indiastack, an interface simplifying the development of financial market products. PayTM's ability to pivot and introduce innovative solutions like Buy Now Pay Later (BNPL) showcased its adaptability and resilience in the face of challenges.
In conclusion, the webinar offered invaluable insights into the evolving landscape of intangible assets, the importance of process integration, and the delicate balance between value creation and appropriation. The evolution of FinTech and the case of PayTM served as illustrative examples of how adaptability and innovation are key drivers of success in today's dynamic business environment.
