Code of Ethics and Standards of Conduct (2024)

CFP® Professional’s Firm(s)

Any entity on behalf of which a CFP® professional provides Professional Services to a Client, and that has the authority to exercise control over the CFP® professional’s activities, including the CFP® professional’s employer, broker-dealer, registered investment adviser, insurance company, and insurance agency.

Client

Any person, including a natural person, business organization, or legal entity, to whom the CFP® professional provides or agrees to provide Professional Services pursuant to an Engagement.

Conflict of Interest

  1. When a CFP® professional’s interests (including the interests of the CFP® Professional’s Firm) are adverse to the CFP® professional’s duties to a Client, or
  2. When a CFP® professional has duties to one Client that are adverse to another Client.

Control

The power, directly or indirectly, to direct the management or policies of the entity at the relevant time, through ownership, by contract, or otherwise.

Control Person

A person who has Control.

Engagement

An oral or written agreement, arrangement, or understanding.

Family

Grandparent, parent, stepparent, father-in-law/mother-in-law, uncle/aunt, spouse, former spouse, spousal equivalent, domestic partner, brother/sister, stepsibling, brother-in-law/sister-in-law, cousin, son/ daughter, stepchild, son-in-law/daughter-in law, nephew/niece, grandchild, and any other person the CFP® professional, directly or indirectly, supports financially to a material extent.

Financial Advice

  1. A communication that, based on its content, context, and presentation, would reasonably be viewed as a recommendation that the Client take or refrain from taking a particular course of action with respect to:
    1. The development or implementation of a financial plan;
    2. The value of or the advisability of investing in, purchasing, holding, gifting, or selling Financial Assets;
    3. Investment policies or strategies, portfolio composition, the management of Financial Assets, or other financial matters; or
    4. The selection and retention of other persons to provide financial or Professional Services to the Client; or
  2. The exercise of discretionary authority over the Financial Assets of a Client.

The determination of whether Financial Advice has been provided is an objective rather than subjective inquiry. The more individually tailored the communication is to the Client, the more likely the communication will be viewed as Financial Advice. The provision of services or the furnishing or making available of marketing materials, general financial education materials, or general financial communications that a reasonable CFP® professional would not view as Financial Advice, does not constitute Financial Advice.

Financial Assets

Securities, insurance products, real estate, bank instruments, commodities contracts, derivative contracts, collectibles, or other financial products.

Financial Planning

A collaborative process that helps maximize a Client’s potential for meeting life goals through Financial Advice that integrates relevant elements of the Client’s personal and financial circ*mstances.

Material

Information is material when a reasonable Client or prospective Client would consider the information important in making a decision.

Professional Services

Financial Advice and related activities and services that are offered or provided, including, but not limited to, Financial Planning, legal, accounting, or business planning services.

Related Party

A person or business entity (including a trust) whose receipt of Sales-Related Compensation a reasonable CFP® professional would view as benefiting the CFP® professional or the CFP® Professional’s Firm, including, for example, as a result of the CFP® professional’s ownership stake in the business entity. There is a rebuttable presumption that a Related Party includes:

  1. Family Members. A member of the CFP® professional’s Family and any business entity that the Family or members of the Family Control; and
  2. Business Entities. A business entity that the CFP® professional or the CFP® Professional’s Firm Controls, or that is Controlled by or is under common Control with, the CFP® Professional’s Firm.

Scope of Engagement

The Professional Services to be provided pursuant to an Engagement.

Code of Ethics and Standards of Conduct (2024)

FAQs

What is the code of ethics and Standards of Conduct? ›

The Code and Standards

CFP Board's Code of Ethics and Standards of Conduct requires CFP® professionals to uphold the principles of integrity, objectivity, competence, fairness and confidentiality. They make a commitment to CFP Board to put their clients' interests first at all times when providing financial advice.

What are the 5 common codes of ethics? ›

By adhering to the five common codes of ethics - integrity, respect, compliance, responsibility, and professionalism - you can ensure that your business is ethical, sustainable, and successful.

What is an example of a code of ethics and a code of conduct? ›

A code of ethics ensures that members exercise sound judgment. For example, legal codes prevent lawyers from handling conflict-of-interest cases or brokers from trading against clients. A code of conduct, meanwhile, specifies expected employee actions, including norms like punctuality and accuracy.

What is standards and codes of conduct? ›

A code of conduct is an articulation of the standards that govern an organisation's conduct, conveying its commitment to responsible practice to both internal and external stakeholders.

What is an example of a code of conduct in the workplace? ›

A code of conduct typically includes guidelines on ethical behavior and professionalism, compliance with laws and regulations, conflict of interest, confidentiality, and protection of company assets, respect and inclusion in the workplace, health and safety practices, use of company resources and technology, dress code ...

What are ethical standards examples? ›

Ethics, for example, refers to those standards that impose the reasonable obligations to refrain from rape, stealing, murder, assault, slander, and fraud. Ethical standards also include those that enjoin virtues of honesty, compassion, and loyalty.

What is the difference between the code of conduct and the code of ethics? ›

A code of ethics is broader, providing a set of principles that affect employee mindset and decision-making. A code of conduct offers principles defining the ethics of a business, but it also contains specific rules for employee actions and behavior.

What are the five rules of conduct? ›

The Rules of Conduct are based on ethical principles of honesty, integrity, competence, service, respect and responsibility.

What are the five 5 main principles of ethics? ›

Occasionally principles may be in conflict therefore a defensible and carefully considered decision needs to be reached by sound ethical reasoning. The principles are beneficence, non-maleficence, autonomy, justice; truth-telling and promise-keeping.

What is an example of a bad code of conduct? ›

Any unlawful conduct, such as stealing someone's stuff or assaulting colleagues, are some common examples of unethical behavior in the workplace.

What is an example of a code of ethics violation? ›

TYPES OF ETHICS VIOLATIONS
  • Fraud or deceptive practices.
  • Subversion.
  • Unprofessional conduct.
  • Scope-of-practice violations.
  • Being unfit to practice.
  • Improper management of patient records.
  • Violation of state laws, federal laws, or regulatory rules.
  • Failure to report violations or errors.

What is the basic code of conduct? ›

What is a code of conduct? A code of conduct includes policies and rules for employees and employers to follow in the workplace. Often, a company uses its core values, including its mission, to guide the creation of these codes. These guidelines outline how people can appropriately interact with one another at work.

What are the five codes of conduct? ›

An employer's employee handbook may include several sorts of codes of conduct, including these five principles:
  • integrity.
  • objectivity.
  • competence.
  • confidentiality.
  • professionalism.
May 17, 2024

What are the 4 codes of conduct? ›

The four principles within the Code of Conduct come from the Public Sector Ethics Act 1994 and include:
  • Integrity and impartiality;
  • Promoting the public good;
  • Commitment to the system of government; and.
  • Accountability and transparency.
Feb 7, 2020

What are codes and rules of conduct? ›

A company code of conduct is a set of rules which is commonly written for employees of a company, which protects the business and informs the employees of the company's expectations. It is appropriate for even the smallest of companies to create a document containing important information on expectations for employees.

What is the meaning of ethical code of Conduct? ›

An ethical code of conduct is a guide to principles created to assist practitioners in performing business in the right way. A code of ethics can reinforce the values stated in the mission and vision of the company.

What is the code of ethics and professional Conduct? ›

Professional ethics are principles that govern the behaviour of a person or group in a business environment. Like values, professional ethics provide rules on how a person should act towards other people and institutions in such an environment.

What does the code of ethical Conduct include? ›

The NAEYC code of ethical conduct outlines four major areas of ethical responsibility owed by educators and caregivers of young children. These include responsibilities to children, to families, to colleagues, and to the community.

What does ethics mean in simple terms? ›

What is ethics? The term ethics may refer to the philosophical study of the concepts of moral right and wrong and moral good and bad, to any philosophical theory of what is morally right and wrong or morally good and bad, and to any system or code of moral rules, principles, or values.

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