Blogging tips: Best Time to Publish a Blog Post for Your Business (2024)

Do you know when the best time to publish a blog post for your business is?

Before we begin – let’s take a zoom out to see where blogging fits into your overall client attraction marketing strategy…

The image above is a snapshot of my Client Attraction Marketing System that I take my clients through when we build their websites. (Click here for a free website cheat sheet and a video walkthrough of my C.A.M.P. system.)

Blogging falls into the third phase of the program (DOMINATE) because it is a way to generate traffic to your website. This means, that if you’re still in the Discover or Design phase of your business, focusing on blogging should not be your priority … yet. You don’t want to spend time and energy, driving traffic to a website that isn’t designed to convert that traffic into leads. Right?!

If you have an online marketing system in place, today’s post will show you the best time to publish your blog posts according to research!

Inlast week’s post,I shared my blogging routine to get traffic, leads, and clients. Here’s how I came up with my routine and why I try to adhere to it consistently.

What the research says about when is the most effective time to publish a blog post:

  • According to Trackmaven.com, a software company specializing in Centralized Marketing Analytics,” Blog posts published at 3 p.m. EST receive the highest number of social shares on average.” They also say that publishing your blog posts to social on Sunday from 9 pm-midnight EST is best for engagement and shares. Generallyspeaking, Trackmaven advises publishing when peoplehave the most leisuretime.
  • Blogtyrant.com advises publishingon either Tuesday or Wednesday. This is becausepeople enjoy a distraction from work. He also says that there is a sweet spot for the time you should publish: between 9:30 – 11:ooam EST.
  • Kissmetrics.com says that most people read blogs in the mornings and most blogs get the most traffic on Monday around 11:00 am EST. They say that if you’re blogging to get backlinks, Monday and Thursday are the best days to publish at 7:00 am EST. And if you’re looking to get the most comments, 9:00 amSaturday EST is best.
  • SocialFresh.comrecommends you publish your blog posts from 9:00 – 10:00 am EST Thursdays if you want social shares or Mondays at 9:00 – 10:00 am EST if you want more page views.
  • Want your blog posts to go viral? A huge study of BuzzSumo data with over 1oo million pieces of content revealed that more posts published on Tuesdays go viral than any other day.

So far, the studies show that Sunday, Monday, Tuesday, Wednesday, and Thursday are the best days to publish, depending on your goal. And that anywhere between 7:00 am EST and Midnight is the best time to publish.

That makes the best time to publish a blog post as clear as mud, doesn’t it?

So how do you know when the best time to post is?

  • The best time is going to vary depending on your audience and your goal
  • It doesn’t REALLY matter when you publish your post – what matters more is when you share your post.
  • Post consistently on the same day at the same time. Pick a day/time that works best for you and stick to it.

Choose the right time for each channel to publish your post:

First: Look at your Facebook insights to see when most of your followers are online. Promote your blog post to your Facebook audience at that time.

Second: Check your Google Analytics to see when most people are on your site.

Third: Check with your email service to see when people tend to open your emails. ActiveCampaign shows my opens by day and time as well. You can easily see that I announce my blog posts to my email list on Wednesdays at 7 am! (It’s also the day I get the most traffic to my site according to Google Analytics – which shows the value of building an email list!)Mailchimp.comhas a special feature to help pinpoint the best time to send a blog or email out calledSend Time Optimization. It may helpyou determine the best time for your personal email list.

Summary: When the Best Time to Publish Your Blog Posts is…

  • It varies depending on your audience and goals.
  • Determine your best time to publish by utilizing your social, email, and Google Analytics data.
  • Post consistently at the same time every week to keep readers coming back for more.

Good luck blogging! If you have any questions or need more help with what you are working on, let me know how I can help!

Join Get Marketing Momentum Today!

🙂 Heather

What Should You Read Next?

  • How to Create the Perfect Blog Post for Marketing and Promote It to Maximize Your Investment
  • Learn How to Write Blog Posts that Turn Browsers into Buyers
Blogging tips: Best Time to Publish a Blog Post for Your Business (2024)

FAQs

Blogging tips: Best Time to Publish a Blog Post for Your Business? ›

The peak is between 9 AM and 10 AM, which shows when you can schedule or publish your posts. Building upon the same point, Kissmetrics shows that 70% of users read blogs in the morning (during the AM hours).

What is the best time to schedule a blog post? ›

The peak is between 9 AM and 10 AM, which shows when you can schedule or publish your posts. Building upon the same point, Kissmetrics shows that 70% of users read blogs in the morning (during the AM hours).

What is the best day to release a blog post? ›

Kissmetrics.com says that most people read blogs in the mornings and most blogs get the most traffic on Monday around 11:00 am EST. They say that if you're blogging to get backlinks, Monday and Thursday are the best days to publish at 7:00 am EST.

When should I publish my blog? ›

Key takeaways from this section

If you want to receive the most pageviews, publish blog posts on Monday at 11AM. If you want to receive the most engagements, publish on Saturday at 9AM.

How many blogs should a business post a month? ›

If you're writing for a complicated niche with more effort-intensive research, it's best to prioritize quality over quantity. You should aim for 2-4 posts a month, focused around highly-relevant topic clusters and a strong distribution plan. If you can find a way to scale without compromising the quality, kudos to you!

What is the best time to post blog in USA? ›

Ideal Times to Publish a Blog Post
  • Users say they look at blogs in the morning, with peaking viewing taking place around 9 a.m.
  • Morning posts tend to have higher click-through rates.
  • Research suggests Mondays are best for website posting, especially when it comes to higher page views and more traffic.
Mar 5, 2024

What is the best posting schedule? ›

What is the best posting schedule? The best posting schedule is all about your specific goals and audience. It's a schedule that is consistent, is in sync with your goals, and adapts to the audience's preferences.

How many blog posts should I write before launching? ›

You should have somewhere between 10 to 15 posts ready before launching your blog in order to bring in meaningful traffic. Of course, that's just to start your blog. To build a decent following and sustain good traffic, you need to keep adding new blog content regularly.

How many minutes should a blog post be? ›

What is the ideal length of a blog post? The ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. This length allows you to provide your readers with enough information to be informative and helpful, while also keeping their attention.

How often should I post on my blog to make money? ›

The short answer to how often to blog is as frequently as possible. 57% of companies that post daily report strong results. However, a higher blog frequency won't deliver results unless you produce quality content. The best strategy is to pick a schedule you can manage and be consistent.

What is the best frequency for blogging? ›

The ideal blogging frequency to increase organic traffic for small blogs is 3-4 times a week with new posts. The ideal blogging frequency to increase organic traffic for large blogs is 4-5 times a week with new and updated posts.

How many blog posts should I write per week? ›

You don't have to post every day. Many professionals consider 2-4 times per week to be an ideal posting schedule. Also, there is no one best posting schedule for every topic and audience. For more about writing quality blog posts, see the article How to Write a Good Blog Post.

How long before blog gets traffic? ›

Many factors affect blog traffic. Focus on writing unique content that helps your audience, learning effective blogging techniques, and keeping up with Google trends. Remember, blogging is a long game. It can take six months to a year of consistent blogging to see significant traffic increases, so stay the course.

How long does it take to make $1000 per month blogging? ›

In most cases, you should expect it to take at least 6 to 12 months (minimum) of consistent blogging & promoting your content to start earning something from your blog. When it comes to making $1,000/mo in blog income, expect that to take 1 to 2 years of consistent effort for most people.

Can you make 10K a month blogging? ›

The quickest, and most effective strategy for growing a new blog to $10K/month is to sell your own products. Yes, it's possible to get there using advertising or affiliate marketing, but selling your own products provides the shortest path to big revenue numbers – with the least amount of traffic.

How often should a small business blog? ›

Start with 1-2 high-quality blog posts per month if you have a new blog and don't have the budget to scale to several blog posts a week. (That's how I turned my blog into a multiple six-figure traffic channel.) Publish 2-4 blog posts or more per week if you have a large blog and you're ready to scale your blog.

How often should you add a blog post? ›

The ideal blogging frequency to increase organic traffic for small blogs is 3-4 times a week with new posts. The ideal blogging frequency to increase organic traffic for large blogs is 4-5 times a week with new and updated posts.

Should I blog daily or weekly? ›

While some swear by posting daily, there's actually a confirmed sweet spot when it comes to posting frequency. Most experts agree that blogging two to four times per week is the best way to see increased traction from your content.

How long should a daily blog post be? ›

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts. Longer pieces seem to do better when it comes to ranking on SERPs.

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