Blogging Statistics — 31 Stats You Need to Know in 2024 (2024)

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Blogging Statistics — 31 Stats You Need to Know in 2024 (1)

Pamela Bump

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Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king.

Blogging Statistics — 31 Stats You Need to Know in 2024 (2)

We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts.

Your business blog presents an opportunity to connect with your audience by providing helpful and enjoyable content that keeps people coming back.

Brands that prioritize blogging see 13 times more ROI than brands that don’t, so read on for facts and stats to keep you in the know and inspire your future content marketing endeavors — feeling inspired to start your blog?

Great! Let’s get into the facts.

  • General Blogging Facts
  • The Benefits of Business Blogging
  • Writing, Formatting, and Posting
  • Blogging Challenges
  • Building a Successful Blog

General Blogging Facts

  • There are over 600 million active blogs across the internet. (Growth Badger, 2022)
  • More than 50% of bloggers are between 21 to 35 years old. (Truelist, 2022)
  • Blog posts remain the most popular content format, with 9 out of 10 marketers using blogging to achieve content goals. (SEMrush, 2023)
  • There are an estimated 32 million bloggers in the U.S. as of 2022. (Statista)
  • Over 2 million blog posts are published daily. (Hosting Tribunal)
  • The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%). (RankIQ).

The Benefits of Business Blogging

  • 80% of internet users interact with both social media sites and blogs. (DemandMetric)
  • 59% of marketers find blogging valuable. (DemandMetric)
  • Websites with active blogs have 434% more indexed pages and 97% more inbound links than those without. (BKA Content)
  • Companies with blogs produce an average of 67% more leads monthly than companies that don't blog. (DemandMetric)

Blogging Statistics — 31 Stats You Need to Know in 2024 (4)

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  • After video and eBooks, blogging is the third most common content marketing strategy. (HubSpot)
  • 80% of bloggers report that blogging drives strong marketing results. (Orbit Media)
  • 90% of businesses use content marketing tactics, such as blogging. (DemandMetric)
  • Companies that blog get 55% more website visitors than businesses that don't. (HubSpot)
  • Bloggers, on average, include 2-3 images per post. (Orbit Media)Blogging Statistics — 31 Stats You Need to Know in 2024 (5)

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  • 88% of bloggers who gate content report some/strong results from blogging (35% of them report strong results). (OrbitMedia)
  • Bloggers who use 7+ images per post are 2.3x more likely to report strong results. (OrbitMedia)

Blogging Statistics — 31 Stats You Need to Know in 2024 (6)

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  • 70% of people would rather learn about a company through articles than advertisem*nts. (DemandMetric)

Writing, Formatting, and Posting

  • In 2022, it took bloggers 4 hours and 10 minutes to write a typical blog post, up from 3 hours and 57 minutes in 2019. (Orbit Media)

Blogging Statistics — 31 Stats You Need to Know in 2024 (7)

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  • 40% of content marketers say original visuals, such as infographics, perform best in their articles. (Venngage)
  • The average blog post is 1,376 words. (Orbit Media)
  • Many business bloggers argue that listicles (list articles) are the most popular blog post format. (HubSpot)
  • B2B blogs are typically 12% longer than non-B2B blog posts. (Orbit Media)

Blogging Statistics — 31 Stats You Need to Know in 2024 (8)

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  • Posts with video experienced a 4x increase in engagement metrics. (Orbit Media)
  • 88% of marketers use visuals in over 50% of their blog articles. (Venngage)
  • Bloggers who publish 2-6 times weekly are 50% more likely to report strong results. (Orbit Media)

Blogging Statistics — 31 Stats You Need to Know in 2024 (9)

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Blogging Challenges

  • 52% of bloggers say engaging with readers through their content is getting harder. (Orbit Media)
  • Although content creators say that producing original visuals provides results, 35% say they struggle with creating this content consistently. (Venngage)

The chart below highlights content creators' biggest struggles when it comes to implementing visual content in articles:

Blogging Statistics — 31 Stats You Need to Know in 2024 (10)

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  • 43% of people admit to skimming blog posts. (HubSpot)
  • B2B bloggers spend, on average, 26% more time on each post than B2C bloggers. (Orbit Media)
  • The average human attention span has decreased from 12 seconds to 8.25 seconds in the last two decades. (Golden Steps ABA)

Building a Successful Blog

Now that you've seen the benefits of running a business blog, you might be eager to get one started on your site or improve upon your current blog.

Regardless of where you are in blog development, brainstorm ideas for engaging posts that keep your buyer persona in mind, optimize your web content for SEO, and follow other best practices that have led businesses to gain ROI from their online content.

Want more success tips on how to be a better blogger? Check out this post with tips from HubSpot's own blog team. With our free blog builder, you can get started blogging today.

Topics: Business Blogging

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    Blogging Statistics — 31 Stats You Need to Know in 2024 (2024)

    FAQs

    Blogging Statistics — 31 Stats You Need to Know in 2024? ›

    In 2024, we anticipate a surge in interactive content formats, such as quizzes, polls, surveys, and interactive infographics. These dynamic elements not only captivate audience attention but also foster engagement and interaction, resulting in increased time spent on your blog and improved user satisfaction.

    What are the blog trends in 2024? ›

    In 2024, we anticipate a surge in interactive content formats, such as quizzes, polls, surveys, and interactive infographics. These dynamic elements not only captivate audience attention but also foster engagement and interaction, resulting in increased time spent on your blog and improved user satisfaction.

    What are the growth statistics for blogging? ›

    General Blogging Statistics

    More than 409 million people view over 20 billion pages each month on WordPress.com. On average, it takes about 4 hours to write a blog post. The average reader spends 52 seconds reading a blog post. There are approximately 600 million blogs in the world in 2023.

    What percentage of bloggers make a living? ›

    Blogging.org Blogging Earnings Report

    After quizzing 1,000 U.S. bloggers about their earnings, it found that “81% of bloggers never made even $100 from blogging” and only about “8% made enough to support a family”. These surveys put the percentage of bloggers who earn a full-time income at about 5-8%.

    What are the statistics for SEO blogging? ›

    Content Length and Quality Impact SEO

    According to a HubSpot study updated in 2022, companies that publish blogs get 55% more traffic and have 434% more pages indexed by search engines. These blog-publishing websites also had 97% more backlinks than non-blog sites.

    What is the trend in content in 2024? ›

    The demand for video content continues to expand. The 2024 content marketing trend for video is simply more. More features, more formats, and more videos on platforms that were traditionally text-first. TikTok kicked off the short-form vertical video trend a while ago.

    What is the future of blogging? ›

    In the future of blogging, we can expect to see a greater emphasis on video content, interactive content, and influencer marketing. We will also see the rise of micro-blogging and the continued growth of social media, which will shape the way that bloggers reach their audiences and share their content.

    How long does it take to make $500 per month blogging? ›

    Within the first year, bloggers can make $500-$2,000 per month. As you can see, you can earn a wide income range as a blogger. But aside from the numbers, remember these important takeaways before you begin: You can make money blogging even if you're not a professional writer.

    Is blogging still profitable in 2024? ›

    So yes, blogging is still profitable. I started my blog in 2022 and I started making money after about a year and a half. Many people start making money sooner. I got a very slow start.

    How often should I post on my blog for SEO? ›

    How often should I post on my blog to increase my traffic and SEO visibility? A great starting point would be around 2–3 times a week. The most important part is actually the consistency of posting. So if you post every other day, you need to be able to keep that up.

    How many SEO keywords should I use in a blog post? ›

    Although this is a highly debated topic, I've been writing SEO content almost daily for years and find that 1-2% keyword density is ideal. For a 1,000-word blog article, you'd use your primary keyword about 10-20 times. I usually stick to the lower end of that range.

    How many images should a blog post have? ›

    How many pictures should you include in a blog post? A good baseline rule for a blog post is to use one photo for every 150-300 words; you can go up to 500 words, but breaking it up more is better for your reader. Doing this lets you break up large copy blocks and makes reading easier.

    What is the success rate of a blogger? ›

    According to recent research, it takes an average of 21 months to start making money with a blog. However, that is just the average. The statistics show that 28% of bloggers start earning money from blogging within 6 months and 34% are making a full-time income within 2 years of starting their blog.

    How likely is it to make money blogging? ›

    Yes! Some of the top bloggers make thousands of dollars per month. But many experts believe bloggers can make $500-2,000 per month within their first year of blogging. Consistently post, promote your content, build your readership, and implement some of these monetization tactics to get started.

    Is blogging a realistic career? ›

    Yes, bloggers can make millions of dollars, but it is not a common occurrence. It requires a lot of hard work, dedication, and a unique set of skills. Some of the most successful bloggers have been able to monetize their blogs through advertising, sponsorships, and affiliate marketing, but it is not an easy feat.

    How much a normal blogger earn? ›

    On average, a blog can earn between $3 to $25 per 1,000 views from display ads through ad networks such as Google AdSense. However, earnings can be significantly higher for blogs with a targeted audience and effective use of affiliate marketing or sponsored content. Is blogging a good way to make money?

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