Ask Skift: How Do Natural Disasters Impact Tourism? (2024)

Skift Take

Natural disasters have decimated several destinations in recent months, so how have events like earthquakes and wildfires impacted tourism industries? Ask Skift provides answers.

Rashaad Jorden

Several destinations heavily dependent on tourism have been devastated recently by natural disasters, including Maui and Morocco.

How do natural disasters impact tourism? We posed the question toAsk Skift, our artificial intelligence chatbot. It provided answers based on information from our past news coverage and research, and we also conducted further reporting.

Ask Skift said:

Natural disasters significantly impact tourism. Tour operators and conference events often cancel or suspend operations in the aftermath of a disaster, as was the case following an earthquake in Morocco in September 2023. Such cancellations can lead to significant decreases in tourism for the affected areas. Additionally, extreme weather patterns are causing tourism businesses to adapt to a new landscape, understanding and responding to the day-to-day impacts of these events.

According to a report by the European Travel Commission, around 7.6% of travelers now consider extreme weather events a major concern for trips, particularly during the peak season from June to November. This has led to changes in travel decisions, with some opting for cooler destinations to avoid heatwaves.

Furthermore, there’s a sense of a new normal emerging in the age of climate change, where such events are becoming more common and impacting tourism promotion. For example, Australia had to pull a tourism campaign due to the contrasting reality of wildfires in the region.

Overall, the impact of natural disasters on tourism is multifaceted, affecting travel plans, operations of travel businesses, and even tourism promotion strategies.

What else you need to know:

Maui, hit by massive wildfires on the western part of the island last month, might see a drop in visitors for the foreseeable future, according to analysts at T.D. Cowen. While they wrote that Hawaii overall would remain a dream vacation destination, they predicted Maui’s rebound would “take years,” citing the two-year recovery for air travel demand to Puerto Rico after Hurricane Irma in 2017.

John Reyes, the senior vice president of the Hawaii Visitors & Convention Bureau, said the island is losing $11 million a day because of the downturn in visitors, with many travelers opting not to visit the island out of sensitivity to local residents. So the Hawaii Tourism Authority is currently running a tourism campaign Mālama Maui, which means “to protect, nurture and care for,”that runs through October 31.

The state will reopen West Maui, which bore the brunt of the wildfires, to tourists staring on October 8. However, the heavily damaged Lahaina will remain closed to the public.

Meanwhile, Rachid Aourraz, a Morocco-based nonresident senior scholar for Washington, D.C.-based think tank Middle East Institute, told the Washington Post that the tourism industry in Marrakech, near the epicenter of the earthquake, would suffer for months. Aourraz added that relying on tourism solely to revive the local economy would be illogical.

However, Moroccan hotel managers have said business is gradually returning. And they expect a big boost in business from next month’s International Monetary Fund and World Bank Group annual meeting in Marrakech. Jean-François Brun, general manager of the Fairmont Royal Palm Marrakech, said he expects his hotel to be fully booked for the event.

Although tourism workers living near the epicenter of the recent Moroccan earthquake have expressed concerns about the future of their livelihoods, other destinations such as New Orleans and the Hawaiian island of Kauai have made major recoveries from natural disasters. New Orleans attracted 10.5 million visitors in 2016, breaking a record established prior to Hurricane Katrina.

Kauai, which saw roughly 1.2 million tourists in both 1990 and 1991, made a similar comeback after being battered by Hurricane Iniki in 1992. The island rebounded to attract a million visitors in 1998, eventually surpassing its pre-disaster arrival number in 2006, according to the Hawaii Tourism Authority.

And natural disasters can spark changes in tourism marketing strategies. Puerto Rico invested heavily in tourism marketing after Hurricane Maria struck the island in 2017. Its efforts, which have included bringing the musical Hamilton to island, helped result in Puerto Rico attracting 5.2 million visitors in 2019. Puerto Rico went on to surpass its pre-pandemic arrival numbers in 2022.

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Ask Skift: How Do Natural Disasters Impact Tourism? (2024)

FAQs

Ask Skift: How Do Natural Disasters Impact Tourism? ›

Ask Skift said:

How can the media affect tourism after a natural disaster? ›

The media is of course an important stakeholder in terms of communicating information concerning a crisis or disaster to various publics (including tourists) and also plays a key role in restoring confidence in an organization or destination during and after a disaster (Ritchie, 2004).

What are the effects of natural disasters? ›

In a disaster, you face the danger of death or physical injury. You may also lose your home, possessions, or community. Such stressors place you at risk for emotional and physical health problems. Stress reactions after a disaster look very much like the common reactions seen after any type of trauma.

How can natural disasters affect places? ›

A country's natural resources may also be affected—hurricanes destroy forests, hurricanes and droughts decrease soil fertility. Recurrent natural disasters can result in “adaptive behaviour” by individuals and communities that brings on further economic loss.

How does war affect the travel and tourism industry? ›

Given the substantial costs of political conflicts, economists have often seeked to measure the impact of violent conflicts in history such the American Civil War, World War 1, and World War 2. Tourism will usually go into rapid decline when there is such conflict.

How does natural disaster affect tourism? ›

Natural disasters significantly impact tourism. Tour operators and conference events often cancel or suspend operations in the aftermath of a disaster, as was the case following an earthquake in Morocco in September 2023. Such cancellations can lead to significant decreases in tourism for the affected areas.

How natural environment is damaged by tourism? ›

Tourism puts enormous stress on local land use, and can lead to soil erosion, increased pollution, natural habitat loss, and more pressure on endangered species.

What is a short answer to natural disaster? ›

A natural disaster can be defined as: “A major event brought about by the natural processes of the Earth that causes widespread destruction to the environment and loss of life.”

How do humans impact natural disasters? ›

Humans impact the physical environment in many ways: overpopulation, pollution, burning fossil fuels, and deforestation. Changes like these have triggered climate change, soil erosion, poor air quality, and undrinkable water.

How do natural disasters affect the environment? ›

Wildlife can be killed by the force of the disaster or impacted indirectly through changes in habitat and food availability. Endangered species are especially vulnerable when habitat is destroyed. Water quality is impacted when sewage treatment facilities flood or debris enters reservoirs and waterways.

What do you mean by disaster tourism? ›

Disaster tourism refers to the phenomenon where individuals visit areas affected by disasters out of curiosity or to witness the aftermath of tragic events.

How do natural disasters impact cities? ›

Natural hazards can pose a significant threat to urban areas, carrying the potential to disrupt economic and social activities, cause substantial damage to property and even kill people.

Who do natural disasters affect the most? ›

Research findings reflect a world in which people of low SES are more vulnerable in the face of disasters and are more likely to suffer more serious consequences during impact, from property damage to homelessness to physical and financial impacts.

What impact does tourism have on? ›

Tourism brings both positive and negative effects on the health of local people. The short-term negative effects are related to the density of tourist arrivals, traffic congestion, crowding, crime level, and other stressful factors.

How the conflict may impact on tourism? ›

Prolonged conflicts can damage a destination's reputation, making it difficult to attract tourists even after the conflict has ended.

Can terrorism affect tourism? ›

The impact of terrorism on the travel and tourism industry can be enormous. It can lead to unemployment, homelessness, deflation, and many other social and economic ills. The contribution of tourism for many countries is so great that any downturn in the industry is a cause of major concern for many governments.

How does media affect tourism? ›

User-Generated Content and Viral Marketing

User-generated content (UGC) plays a pivotal role in tourism advertisem*nts. Travelers share their experiences, photos, and videos on social media. This effectively turns them into brand advocates. UGC showcases authentic and relatable travel experiences.

What is the role of the media in a natural disaster? ›

The role of media in disaster management is to create public awareness, provide real-time coverage of rescue and relief efforts, and support rehabilitation activities.

How does social media affect natural disasters? ›

Oftentimes, the information found on social media is seen by the public faster than the news stations and newspapers are able to broadcast it. Officials use social media during a disaster to alert the public where help is located and when they plan on reaching impacted areas.

How does media affect disaster management? ›

The media assists in the management of disasters by educating the public about disasters; warningm of hazards; gathering and transmitting information about affected areas; alerting government officials, relief organizations and the public to specific needs; and facilitating discussions about disaster preparedness and ...

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