If you are just starting the STR business, there are many things to consider whenevaluating a rental propertyand determining whether it is worth the investment. So, doing your own Airbnb analysis and estimates can be challenging. Luckily, Airbnb analytics tools like AirDNA, Mashvisor, Rabbu, and many others get data directly from Airbnb and other OTAs and can help you make an informed decision.
Key Datais a performance insight and competitive benchmarking platform that tracks short-term vacation rental market trends using industry-based key performance indicators. Key Data helps property managers better understand the short-term rental market so they can operate, grow, and invest with confidence by offering tools to optimize rates, grow revenue, and retain owners while delivering deep portfolio insights and industry-best benchmarking. Our data is sourced directly from our co-op of millions of vacation rental properties worldwide, OTA’s, and hotels to create market and property-level intelligence for property managers, destinations, hoteliers, and investors.
Mashvisoris an AI analytics platform that can help you find lucrative investment properties in high-demand areas and forecast the profitability and performance of any rental property you’re interested in.
- The Heatmap Tool allows you to set filters using such metrics as the listing price, cap rate, cash on cash return, and more to identify areas in the US that meet your criteria.
- The Property Finder allows you to explore potential properties in different locations simultaneously and compare such factors as listing price, occupancy rate, rental income, cap rate, and cash-on-cash return.
- The Rental Property Calculator can help you estimate revenue potential for each property that looks like a good fit for you.
AirDNAcan help you discover the best places to invest in a vacation rental worldwide. It can provide valuable insights into your market’s performance to help you better understand how the short-term rental industry is evolving.
This Airbnb analytics platform doesn’t have tools to search for lucrative short-term rental properties. But AirDNA’s Rentalizer lets you see how a property would perform as a full-time short-term rental if you enter its address. You’ll see the property’s annual revenue, occupancy rates, and average daily rates.
Airbticsprovides worldwide short-term rental and real estate data. Their heatmap feature helps you to find high-demand neighborhoods, and their discovery feature assists you in finding profitable short-term rental markets with high real estate appreciation factors.
Rabbuoffers free, useful Airbnb analytics tools for real estate investors who want to discover and analyze STR properties in the US market. They can help you find top short-term rental markets and profitable Airbnb properties.
Airbnb Calculator allows investors to see how much any address can earn as a short-term rental. You must enter an address and select comparable properties to receive an instant projected revenue estimate. Users can also get information about such metrics as an average daily rate, annual seasonalized revenue, occupancy rate, RevPAN (revenue per available night), etc.
Airbnb Data provides opportunities to view short-term rental data for any market in the US. It can help you do market research, find high-performing markets to invest in, and identify ways to make your vacation rental stand out.
Properties for Sale can be used to discover new short-term rental investment opportunities. You can search by ZIP code, city, county, or state to find properties that have gone through Rabbu’s initial underwriting and are paired with STR stats, such as cap rate, cash-on-cash, and gross yield. You can also set your preferences to receive custom underwriting for every property.
Airbnb Analytics for Hosts
Monitoring such data as occupancy rates, guest reviews, returning guests, etc., can help hosts with Airbnb listings maintain a competitive edge on this platform. You can use these data to create memorable guest stays and maximize your revenue.
Airbnb offers several professional hosting tools you can access in your Host account to keep track of your hosting success. You can use these tools to
- Identify your most successful listing,
- Review the historical, real-time, and potential performance of all your listings across key business metrics,
- Compare your listing to similar listings in your area
You can search, filter, and compare your Airbnb hosting performance over the past 12 years. You can also include data on upcoming bookings and choose which listings to include using each section’s search and filter bar.
If you go to the Insight section in your account settings, you can access performance metrics in the following areas:
Occupancy and rates—there are four sub-sections where you can review data about your listings’ occupancy rate, cancellation rate, length of stay, and nightly rate. Occupancy rate is one of the most important performance indicators as it can show you how your pricing strategy works. If your number is significantly lower than the average occupancy rate in your city, you should consider dropping your nightly rate.
Conversion—the data in this section gives accurate real-time information about booking conversion rate, booking lead time, returning guests, listing views, and wishlist additions. Analyzing performance data for conversion can help you optimize your listing to make it more attractive to guests and turn page views into bookings. You can add professional photos that show the best features of your listing, add high-end amenities, and adjust your prices.
Hosting progress—here, you’ll find data that can help you go further in your hosting business. This section shows your current status and what you need to do to meet the criteria for participation in theSuperhost program.
Earnings—in this section, you get a full overview of your earnings, breaking them down into metrics such as average nightly revenue, total nightly revenue, and cancellation fees. You can check your income for the year or by month. That might help reveal patterns or seasonality for your short-term rental property.
Quality—data in this section can help you adapt to your guests’ preferences. It aggregates the number of 5-star ratings that you get from guests in their reviews across such categories as location, value, accuracy, amenities, cleanliness, communication, check-in, and overall experience. You can improve your rating by accurately describing your property, providing a listing that meets a high standard of cleanliness, and responding quickly to guest messages before and during their stays.
But what if you list your properties on more than one platform? You will need a tool to see the big picture of your performance across channels and compare their efficiency.
