AI in Finance: Applications, Examples & Benefits  |  Google Cloud (2024)

Docs Support Sign in

Contact Us Start free

  • Home
Stay organized with collections Save and categorize content based on your preferences.

Jump to

Finance in AI

Artificial intelligence (AI) in finance helps drive insights for data analytics, performance measurement, predictions and forecasting, real-time calculations, customer servicing, intelligent data retrieval, and more. It is a set of technologies that enables financial services organizations to better understand markets and customers, analyze and learn from digital journeys, and engage in a way that mimics human intelligence and interactions at scale.

Get started for free Request a demo Contact sales Go to console

Next-gen enterprise search with generative AI. In-product demo starts at 2m43s.

How is AI used in finance?

AI in finance can help in five general areas: personalize services and products, create opportunities, manage risk and fraud, enable transparency and compliance, and automate operations and reduce costs.

What is ML in finance?

Machine learning (ML) is a subset of artificial intelligence that enables a system to autonomously learn and improve using neural networks and deep learning, without being explicitly programmed, by feeding it large amounts of data. It allows financial institutions to use the data to train models to solve specific problems with ML algorithms – and provide insights on how to improve them over time.

Applications: How AI can solve real challenges in financial services

Speech recognition

Convert speech to text to improve your service with insights from customer interactions, such as contact center sales calls, and drive better customer service experiences.

Sentiment analysis

Identify sentiment in a given text with prevailing emotional opinion using natural language AI, such as investment research, chat data sentiment, and more.

Anomaly detection

Detect anomalies, such as fraudulent transactions, financial crime, spoofing in trading, and cyber threats.

Recommendations

Deliver highly personalized recommendations for financial products and services, such as investment advice or banking offers, based on customer journeys, peer interactions, risk preferences, and financial goals.

Translation

Make your content, such as financial news, and apps multilingual with fast, dynamic machine translation at scale to enhance customer interactions and reach more audiences wherever they are.

Document processing

Extract structured and unstructured data from documents and analyze, search and store this data for document-extensive processes, such as loan servicing, and investment opportunity discovery.

Image recognition

Derive insights from images and videos to accelerate insurance claims processing by assessing damage to property such as real estate or vehicles, or expedite customer onboarding with KYC-compliant identity document verification.

Conversations

Delight your customers with human-like AI-powered contact center experiences, such as banking concierge or customer center, to lower costs, and free up your human agents' time. Transform personal finance and give customers more ways to manage their money by bringing smart, intuitive experiences to your apps, websites, digital platforms, and virtual tools.

Data science and analytics

Access a complete suite of data management, analytics, and machine learning tools to generate insights and unlock value from data for business intelligence and decision making.

Predictive modeling

Use data customer, risk, transaction, trading or other data insights to predict specific future outcomes with high degree of precision. These capabilities can be helpful in fraud detection, risk reduction, and customer future needs’ prediction.

Cybersecurity

Automate aspects of cybersecurity by continuously monitoring and analyzing network traffic to detect, prevent, and respond to cyberattacks and threats.

Generative AI

Build new AI-powered search and conversational experiences by creating, recommending, synthesizing, analyzing, and engaging in a natural and responsible way. Watch this demo to see how a financial services firm is transforming the search experience for employees.

Benefits of AI in Finance

Automation

AI can help automate workflows and processes, work autonomously and responsibly, and empower decision making and service delivery. For example, AI can help a payments provider automate aspects of cybersecurity by continuously monitoring and analyzing network traffic. Or, it may enhance a bank’s client-first approach with more flexible, personalized digital banking experiences that meet client needs faster and more securely.

Accuracy

AI can help financial services organizations control manual errors in data processing, analytics, document processing and onboarding, customer interactions, and other tasks through automation and algorithms that follow the same processes every single time.

Efficiency

When AI is used to perform repetitive tasks, people are free to focus on more strategic activities. AI can be used to automate processes like verifying or summarizing documents, transcribing phone calls, or answering customer questions like “what time do you close?” AI bots are often used to perform routine or low-touch tasks in the place of a human.

Speed

AI can process more information more quickly than a human, and find patterns and discover relationships in data that a human may miss. That means faster insights to drive decision making, trading communications, risk modeling, compliance management, and more.

Availability

With AI, you can help your customers complete financial tasks, find solutions to meet their goals, and manage and control their finances whenever and where they are. When running in the cloud, AI and ML can continuously work on its assigned activities.

Innovation

The ability to analyze vast amounts of data quickly can lead to unique and innovative product and service offerings that leapfrog the competition. For instance, AI has been used in predictive analytics to modernize insurance customer experiences without losing the human touch.

The future of AI in financial services

AI will help drive financial services growth. Many organizations have gone digital and learned new ways to sell, add efficiencies, and focus on their data. Going forward, they will need to personalize relationship-based customer engagement at scale. AI plays a key role in helping drive tailored customer responses, make safer and more accountable product and service recommendations, and earn trust by broadening concierge services that are available when customers need them the most.

In addition, financial institutions will need to build strong and unique permission-based digital customer profiles; however, the data they need may exist in silos. By breaking down these silos, applying an AI layer, and leveraging human engagement in a seamless way, financial institutions can create experiences that address the unique needs of their customers while scaling efficiently.

Solve your business challenges with Google Cloud

Ready to get started? New customers get $300 in free credits to spend on Google Cloud.

Get started

Talk to a Google Cloud sales specialist to discuss your unique challenge in more detail.

Request a demo

Hear from our customers

Read how Google Cloud uses AI to help our customers in Finance succeed.

Related products and services

Solution Contact Center AI Improve customer service with AI that understands, interacts, talks, and analyzes customer interactions while lowering costs and saving agents' time.
Solution Customer Data Platform (CDP) Power personalized omnichannel customer experiences with AI-driven product and promotional recommendations that can increase customer lifetime value.
Solution Document AI Meet your customer expectations for fast account onboarding, loan applications, insurance claims, and other document-intensive processes.

Take the next step

Start building on Google Cloud with $300 in free credits and 20+ always free products.

Get started for free

Take the next step

Start your next project, explore interactive tutorials, and manage your account.

Go to console

  • Need help getting started?

    Contact sales
  • Work with a trusted partner

    Find a partner
  • Continue browsing

    See all products
  • Need help getting started?

    Contact sales
  • Work with a trusted partner

    Find a partner
  • Get tips & best practices

    See tutorials

AI in Finance: Applications, Examples & Benefits  |  Google Cloud (2024)

FAQs

AI in Finance: Applications, Examples & Benefits  |  Google Cloud? ›

Benefits of AI in Finance

What are the applications and benefits of AI in finance? ›

The benefits of implementing AI in finance—for task automation, fraud detection, and delivering personalized recommendations—are monumental. AI use cases in the front and middle office can transform the finance industry by: Enabling frictionless, 24/7 customer interactions. Reducing the need for repetitive work.

What are AI applications and examples of AI? ›

Examples of AI applications include expert systems, natural language processing (NLP), speech recognition and machine vision. As the hype around AI has accelerated, vendors have scrambled to promote how their products and services incorporate it.

What is an example of generative AI application in finance? ›

A notable example of generative AI application in finance already used by several banks is automation in financial document monitoring. Moreover, financial institutions are going to build powerful and unique access-based digital profiles of customers, the data will be safer and more secure.

What is an example of AI in Google? ›

Google Search is a form of narrow AI, as is predictive analytics, or virtual assistants. Artificial general intelligence (AGI) would be the ability for a machine to “sense, think, and act” just like a human.

How is AI used in banking and finance? ›

AI enables financial institutions to conduct detailed analyses of spending categories, providing valuable insights into consumer behavior and market trends. By leveraging machine learning algorithms, banks can analyze transaction data to identify patterns, trends, and anomalies in spending behavior.

How to use chat gpt for financial analysis? ›

To use ChatGPT to analyze financial data, you would typically first need to prepare your data in a suitable format, such as a CSV file, which can then be uploaded to the platform or environment where the ChatGPT model is being run.

How to use AI to make money? ›

There are many ways to make money using AI. For example, beginners can use an AI content creator to produce blog posts and monetize them using platforms like Google Adsense. On the other hand, experts can develop their own AI products and sell them or offer AI consulting services to larger companies.

What is the best AI tool for financial research? ›

Meyka is a top-notch AI tool made for financial analysis. It uses advanced data processing and machine learning to give deep financial insights. Meyka goes beyond regular financial tools by offering real-time data analysis, predictions, and easy-to-understand visuals.

How can AI be used in financial analysis? ›

AI and machine learning can make this process easier by allowing advisors to: Analyze large amounts of data to identify financial transactions that may be fraudulent or are otherwise suspicious. Automate data collection during the new client onboarding process. Compile the required data for due diligence.

What is Google Cloud AI? ›

AI Platform is a managed service that enables you to easily build machine learning models, that work on any type of data, of any size. Create your model with the powerful TensorFlow framework that powers many Google products, from Google Photos to Google Cloud Speech.

What is Google's AI chatbot called? ›

What Is Google Gemini AI Model (Formerly Bard)?

What are the application of artificial intelligence in accounting and finance? ›

AI is used in accounting to automate repetitive tasks, identify patterns in financial data, and provide insights to help businesses make better decisions.

What is the function of artificial intelligence in finance? ›

AI in finance has the capacity to bring huge benefits to a business including automating and speeding up processes and tasks, improving productivity, reducing human error, risk reduction and providing for easier and more accurate financial forecasting and modelling.

How is artificial intelligence AI used in personal finance? ›

AI can analyse your past financial data and create personalised financial plans and budgets considering income, expenses, investments, and financial goals.

Top Articles
Latest Posts
Article information

Author: Aracelis Kilback

Last Updated:

Views: 5975

Rating: 4.3 / 5 (64 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Aracelis Kilback

Birthday: 1994-11-22

Address: Apt. 895 30151 Green Plain, Lake Mariela, RI 98141

Phone: +5992291857476

Job: Legal Officer

Hobby: LARPing, role-playing games, Slacklining, Reading, Inline skating, Brazilian jiu-jitsu, Dance

Introduction: My name is Aracelis Kilback, I am a nice, gentle, agreeable, joyous, attractive, combative, gifted person who loves writing and wants to share my knowledge and understanding with you.