About AdMob campaigns - Google AdMob Help (2024)

FAQs

What are AdMob campaigns? ›

A campaign is a grouping of ads. Each campaign can have multiple ads with different advertising goals. Advertisers should create separate campaigns for different advertising objectives. An ad is what users view on their phones. Ads are used to promote your apps and campaigns to organize your ads.

AdMob Payment

Moreover, the CPM rates for AdMob may vary from $0.2 to $10 per 1,000 impressions based on the location of your app users, adding yet another variable into revenue calculation. Google AdSense pays publishers via the following payment methods: Check.

AdMob is a free platform that gives you a way to earn money by displaying targeted ads alongside your app content. You can show relevant and engaging ads to your app users and even customize the look and feel of ads to match your app.

Similar to MoPub, it allows application developers to promote their applications through in-app ads, monetize their applications by enabling in-app advertising, and provides intelligent insights through Google Analytics. AdMob is available for Android and iOS platforms, with support for Unity and Cocos gaming engines.

AdMob campaigns are always free, but serving a campaign ad means you aren't serving an ad that would have earned revenue. You can also interpret estimated cost as how much ad revenue is forgone to get conversions through campaign ads.

As stated in the AdSense Online Terms of Service, developers must be at least 18 years of age to participate in the AdMob program. If you are not yet 18, you may have a parent or guardian submit an application using their own Google Account.

The AdMob payment cycle is monthly. You accrue estimated earnings over the course of a month, and then at the beginning of the following month your earnings are finalised and posted to the balance in the 'Transactions' section of the 'Payments' page.

There are several variables (clicks, eCPM, etc.). I have an app with 1000 users per day with banners, native and interstitial ads that gives me $2/day.

Does AdMob pay good? ›

Google AdMob revenue may fluctuate based on criteria such as the user's location, User Performance, Ad Placement, Fill Rates, User Device Type, and so on. eCPM (effective cost-per-mile) varies depending on the country of origin. The average eCPM in India ranges from 0.50 USD to 2.00 USD.

Each advertiser should consult with legal counsel before seeking to place any advertising to ensure it adheres to all applicable laws. Ads must redirect to sites that are formatted for display on a mobile screen. Our ad network is targeted towards mobile devices and sites formatted for a mobile browser.

Google Ads makes it possible for you to promote your product info within specific apps, i.e. display ads for your website specifically in mobile apps, while Admob only allows you to advertise your app within other apps. AdMob helps you earn revenues by having other ads that show within your app on the mobile.

Targeting options: Facebook Ads offers a wide range of targeting options, including demographic criteria, interests, behaviors, and even specific Facebook pages. On the other hand, Google AdMob primarily focuses on targeting users based on the content of the apps they use.

AdMob is Google's automatic ad exchange for mobile apps, while Google Ad Manager can manage ad exchanges from both web pages and mobile apps.