Want to increase app downloads?
Want to know how to reach 100k downloads on the app store?
This guide will help you to increase your app downloads in 10 easy steps.
Know how to get 100k app downloads for your app launch on Google Play Store and Apple App Store.
Read our last guide on Google Play App Marketing to get advanced knowledge on app marketing and app promotion.
To take advantage of this guide, you first need to build a successful app. By this means, your app doesn’t brag users in any terms majorly in UI experience, in-app purchases, login, etc.
You should do a Quality Test of Your Application before launching on the App Store.
Also Read: 7 Tips To Promote Your Android Game App
10 Quick Tips To Get 100k App Downloads
The following increased app downloads tactics are tested and have helped our clients to see 40% positive gain in app downloads.
1. Leverage Popups
Popups are like a picture in a book, generally appearing as a small window that asks users to take some actions.
In this case, the encouragement is considered on an app download with a link to the app store or a server request to download the app, instantly.
Pop-ups are of two types, paid and unpaid.
Paid pop-ups are forms of online advertising on the World Wide Web. While, unpaid pop-ups are code-based designed structures hosted on a website.
2. Localize in Multiple Languages
Publishing apps on the app store goes worldwide, millions of users can see your app if they’re found.
It is important to offer multiple languages support in your app.
The more relevant your talk to the targeted users in their language, the better the result would be.
Hence, developing the application in a language they understand will really help to increase its rate of download.
3. Think of Search Engine Optimization (SEO)
This is the best increase app downloads tactic.
SEO is a very popular and meaningful tactic to consider for your app downloads.
However, it works indirectly.
It ranks your website higher on the key terms that have been searched by users worldwide. With precise planning and strategy, you can target potential users that are actually looking for your application.
See how Search Engine Optimization Company brings more app downloads for your new app launch.
4. Consider App Store Optimization (ASO)
You can undoubtedly get started with app store optimization at the time you launch your application or whenever you feel like starting.
For a better result, I would recommend to start in the initial stage i.e. since you launch your app on the app store.
Things to consider while considering app store optimization for games are:
- App icon
- App title
- Application description
- App screenshot
- Application reviews
- App analytics
- App maintenance and updation
5. Leverage Social Media
Do you know?
You can generate 80% app downloads through social media.
Yes, you can… How?
Here are 9 ways to to generate app downloads through social media:
- Create appealing content
- Incite users to share your content
- Paid user acquisition (UA)
- Influencer marketing
- Get in touch with community
- Create offers and discounts
- Optimize your social media profile
- Add links and CTAs
- Post frequently (Important)
Remember to talk, engage with the audience, and encourage them about only your application (no other subject).
What else can bring more app downloads?
Use the following tactics to increase app downloads in the play store.
6. Get Positive Reviews
Positive reviews by users inform the app store algorithm that your app is popular and treasured. This makes it rank higher for it to be discovered easily through potential users.
7. Write Clear App Title and Description
You may think it is useless but most app store public users make the decision to download an app based on attractiveness and meaning to app title and description.
Keep your app title catchy (include some keywords as well) and description with clear objective and everything that your app is willing to offer.
8. Press Release Your App
You can try this increase app downloads method.
It is something different as you would be about to deal with news and media centers.
Target some high-authority PR community and publicize your app with them. The media outfit would charge for your press release but the result is excellent.
9. Use Incentives
You may have heard of referral and earn programs? Right
Do it with your app to see an increase in app downloads.
Give incentives like vouchers, redeemable points, or different prizes for every overview or referral, and watch your app inherits with suggestions and five-superstar scores.
10. Pre-Register or Beta Release
Launch your app in beta or create a sense of urgency via offering pre-registration.
In major scenarios, this helps in building pre potential audiences before launching an app to the app store.
Also Read: Everything You Need To Know About ASO
Final Thought
That’s all in this blog.
Go over these tips and see positive results.
In case, want more suggestions or helpful tips related to game app downloads or app store optimization, contact us.
10 Quick Ways To Increase App Downloads (Working For Both Google Play Store and Apple App Store)
I'm a seasoned expert in mobile app marketing with a proven track record of success. Over the years, I've helped numerous clients achieve a substantial increase in app downloads, and my expertise spans various aspects of app promotion, including popups, localization, SEO, ASO, social media, reviews, press releases, incentives, and pre-registration strategies. I've witnessed firsthand the positive impact these tactics can have on app visibility, user engagement, and overall download numbers.
Now, let's delve into the key concepts mentioned in the article and explore each one in more detail:
1. Leverage Popups
Popups are presented as a crucial tool for prompting users to take action, specifically encouraging them to download the app. The article distinguishes between paid and unpaid popups, highlighting their role in online advertising or as code-based structures on a website.
2. Localize in Multiple Languages
Recognizing the global reach of app stores, the article emphasizes the importance of offering support for multiple languages. Developing an application in languages understood by the target audience enhances its appeal and increases the likelihood of downloads.
3. Search Engine Optimization (SEO)
SEO is described as an indirect but powerful tactic for increasing app downloads. By optimizing your website to rank higher on relevant search terms, you can attract users actively searching for your application.
4. App Store Optimization (ASO)
ASO is recommended from the initial stage of launching an app. The article provides a comprehensive list of elements to consider, including the app icon, title, description, screenshots, reviews, analytics, and ongoing maintenance for optimal results.
5. Leverage Social Media
Highlighting the significant impact of social media on app downloads, the article provides nine actionable strategies, such as creating appealing content, encouraging user sharing, paid user acquisition, influencer marketing, community engagement, offers, profile optimization, links, and frequent posts.
6. Get Positive Reviews
Positive reviews are identified as a crucial factor in influencing app store algorithms. The article suggests that positive reviews indicate popularity and value, contributing to higher rankings and improved discoverability.
7. Write Clear App Title and Description
The article emphasizes the importance of a catchy app title and a clear, meaningful description. It suggests that these elements play a vital role in a user's decision to download an app.
8. Press Release Your App
Utilizing press releases as a method to increase app downloads is discussed. The article suggests targeting high-authority PR communities and media outlets to publicize the app.
9. Use Incentives
Incentives, such as vouchers, redeemable points, or prizes, are recommended to encourage users to provide reviews or referrals, ultimately leading to increased app downloads.
10. Pre-Register or Beta Release
Launching an app in beta or offering pre-registration is presented as a strategy to build a pre-launch audience, generating anticipation and interest before the app is officially available on app stores.
In conclusion, these ten strategies collectively form a comprehensive guide for app developers and marketers seeking to increase downloads on both the Google Play Store and Apple App Store. Each tactic addresses a specific aspect of the app promotion process, and their combined implementation can result in significant positive outcomes.
